Email Marketing Consultant

Software Finder is a leading technology company dedicated to providing comprehensive software solutions to businesses worldwide. We are seeking an experienced and strategic Email Marketing Consultant to join our dynamic team. As an Email Marketing Consultant, you will play a crucial role in identifying and implementing innovative tools, strategies, and trends to enhance our email marketing campaigns.

Responsibilities

• Strategic Recommendations:
• Provide strategic recommendations on new tools and platforms to enhance our email marketing capabilities.
• Identify emerging trends and propose strategies to incorporate them into our campaigns.
• Tool and Platform Evaluation:
• Evaluate existing email marketing tools and platforms for effectiveness.
• Research and recommend new tools and platforms that align with industry standards.
• Campaign Optimization:
• Collaborate with the marketing team to optimize email campaigns for maximum engagement, conversion, and deliverability.
• Provide A/B testing recommendations and implement strategies for continuous improvement.
• Segmentation and Personalization:
• Advise on effective audience segmentation and personalization strategies to improve targeting and relevance.
• Implement strategies to enhance customer experience through personalized email content.
• Compliance and Deliverability:
• Ensure compliance with email marketing regulations and standards.
• Work towards improving email deliverability and reducing spam rates.
• Performance Reporting:
• Establish key performance indicators (KPIs) for email marketing success.
• Develop regular reports on the performance of email campaigns and provide insights for optimization.
  

Qualifications

• Proven experience as an Email Marketing Consultant or in a similar role.
• In-depth knowledge of email marketing best practices, trends, and industry standards.
• Familiarity with a variety of email marketing tools and platforms.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and collaboration skills.
• Up-to-date with the latest developments in email marketing technology.
  
  

Education And Experience

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in email marketing strategy and execution.
  
  

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.