EMAIL MARKETING MANAGER

Location: Atlanta, Georgia
Job Type: Permanent
Compensation Range: $90,000 - 100,000 per year, based on experience and qualifications.

We are currently seeking an experienced Email Marketing Manager to lead our crucial digital communication strategy. The Email Marketing Manager will be responsible for the strategic development, execution, and analysis of all email marketing programs. This role is essential for driving qualified lead generation, customer engagement, and sales conversions across markets. The successful candidate will be a highly analytical and creative leader who ensures email communications are targeted, personalized, and fully integrated with the customer journey and overall marketing automation efforts.

Responsibilities:
Strategy & Execution

• Develop and manage the comprehensive email marketing strategy across the entire customer lifecycle, from initial lead nurturing and customer acquisition to post-sale engagement.
• Design, build, and deploy high-volume, dynamic email campaigns (e.g., promotional blasts, lead nurturing drip campaigns, behavioral triggers, transactional emails).
• Own and optimize the marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, etc.) to enhance targeting, personalization, and deliverability.
• Ensure all email campaigns are compliant with CAN-SPAM, GDPR, and other relevant regulations.

Performance & Optimization:

• Establish key performance indicators (KPIs) for all email programs (e.g., open rates, click-through rates, conversion rates, unsubscribes, and lead quality).
• Conduct rigorous A/B testing on subject lines, content, calls-to-action (CTAs), and deployment times to continuously improve performance.
• Provide regular, in-depth reporting and analysis to senior management on campaign results and their impact on sales and customer experience targets.
• Manage the health and growth of the email database, including segmentation, data hygiene, and list acquisition strategies.

Content & Collaboration

• Collaborate with the Content and Creative teams to develop compelling, on-brand email content and templates that reflect value proposition of comfort, affordability, and energy efficiency.
• Work closely with the Sales and Division Marketing teams to align email campaigns with local community openings, special offers, and divisional sales goals.
• Integrate email strategy with other digital channels, including website, social media, and paid media, to ensure a cohesive omnichannel customer experience.

Qualifications:

• Required Education & Experience.
• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• 4+ years of dedicated experience in email marketing, with a proven track record of managing high-volume email programs for a B2C organization.
• Experience in the homebuilding, real estate, or a related high-value purchase industry is highly preferred.
• Proven proficiency with at least one major Marketing Automation/CRM platform (e.g., Salesforce Marketing Cloud, Adobe Marketo Engage, Eloqua, HubSpot).

Required Skills & Competencies:

• Exceptional analytical skills with the ability to interpret data, generate insights, and translate them into actionable email strategies.
• Strong knowledge of HTML/CSS for email template editing and troubleshooting is a plus.
• Excellent project management and organizational skills, with a focus on meeting tight deadlines in a fast-paced environment.
• Demonstrated ability to collaborate cross-functionally and influence stakeholders.

Job ID: JN -122025-119166
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.