Google Ads Performance Lead

About Provident Real Estate

Provident Real Estate was established in 2008 with a simple belief. Trust is built through clarity, consistency, and execution.

Over the years, we have grown into one of Dubai’s leading real estate agencies, supporting clients across buying, leasing, property management, financing solutions, and holiday homes. Growth was never the goal on its own. Standards were.

Today, our marketing team of 42 specialists operates one of the most advanced real estate demand engines in the region. We do not run ads to test the waters. We build systems that scale, learn, and compound.

With more than 40 nationalities and over 60 languages represented, Provident is a place where ownership is respected, thinking is encouraged, and performance is visible. If you care about doing things properly, you will feel at home here.

Role: Google Ads Performance Lead

We are looking for a senior Google Ads professional who understands Dubai real estate at a ground level. Buyer intent, off-plan cycles, long consideration journeys, and the reality of what sales teams can and cannot close.

You will own Google Ads end-to-end from account structure and keyword intent to tracking, optimisation, and performance decisions. More importantly, you will be accountable for lead quality, not just volume.

What You Will Own

• The Google Ads Engine
• Full ownership of Google Ads across
• High intent Search
• Performance Max for property demand
• Selective Display and YouTube where intent layering makes sense

Lead Generation That Sales Can Trust

• Campaigns designed for qualified demand, not cheap leads.
• Continuous optimisation across
• Search terms and negatives
• Match types and bidding strategies
• Conversion rates from click to lead to qualified conversation

Constant alignment between

• Keywords
• Ad copy
• Landing pages
• CRM outcomes

Tracking, Attribution, and Reality Checks

• Ownership of the tracking stack
• GA4
• Google Tag Manager
• Offline conversion imports from CRM
• Clean attribution that reflects reality, not dashboards that only look good.
• Regular feedback loops with sales and CRM teams to improve lead quality over time.

Performance, Not Reporting

• Responsibility for budgets, scaling decisions, and trade offs.
• Ability to diagnose performance issues beyond surface metrics.
• Reporting that leads to decisions, not explanations.

What We Are Looking For

• Minimum 5 years of hands-on Google Ads experience focused exclusively on Dubai real estate lead generation.
• Experience managing high-budget, high-volume accounts with real sales impact.
• Deep understanding of Dubai buyer psychology, off plan versus ready property funnels, and long sales cycles.

Solid hands-on experience with

• GA4
• Google Tag Manager
• Conversion and offline tracking

Someone who prefers ownership over instruction.

Must be based in Dubai and available for in-person collaboration.

Must have atleast 5 years of experience in Dubai real estate

Good to Have

• Experience working inside a Dubai brokerage or developer ecosystem.
• Understanding of CRM logic, lead scoring, and qualification frameworks.
• Exposure to international investor campaigns.
• Experience with YouTube demand generation for high-ticket assets.

This role is not for everyone.

And that is exactly the point.

If you believe this is the right opportunity for you, feel free to share your CV and cover letter at cmo@providentestate.com , along with a clear reason why you believe you're the perfect fit for the role.