Google Ads Specialist

We are looking for a performance-driven Google Ads Specialist to manage and optimize paid advertising campaigns across multiple brands, including service-based and e-commerce websites. The ideal candidate must be data-focused, strategic, and experienced in generating measurable ROI.

Key Responsibilities

• Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube).
• Develop documented campaign strategies before launch (objective, targeting, budget, KPI).
• Conduct keyword research and competitor analysis.
• Optimize campaigns regularly (bidding, negative keywords, A/B testing).
• Ensure proper conversion tracking setup (GA4, GTM, Pixels).
• Monitor budgets and prevent unnecessary ad spend.
• Coordinate with SEO and Social Media teams for aligned strategy.
• Improve CTR, lower CPC, and maximize conversions/ROAS.
• Analyze landing page performance and suggest improvements.
• Prepare detailed monthly performance reports.
• Immediately report major performance drops or technical issues.

Requirements

• 5+ years of hands-on Google Ads experience.
• Strong understanding of conversion tracking and analytics.
• Experience managing both service-based and e-commerce campaigns.
• Knowledge of keyword strategy and search intent.
• Data-driven mindset with analytical thinking.
• Experience with GA4, GTM, and remarketing campaigns.
• Ability to manage multiple projects simultaneously.
• Strong communication and reporting skills.

Performance Expectations

• Campaign strategy must be documented before execution.
• Budget must be approved before launch.
• Monthly report submission is mandatory.
• Performance benchmarks must be clearly defined (CPL, ROAS, CTR).
• Continuous optimization required — no passive campaigns.

Job Type: Full-time

Work Location: In person