Head of marketing

1- Strategic Leadership

Develop and execute short-term and long-term marketing strategies aligned with business goals

Own the annual marketing plan, budgets, forecasts, and performance targets

Lead brand positioning, go-to-market strategies, and growth initiatives

Work closely with leadership, product, sales, and operations teams

2- Digital & Performance Marketing

Oversee all digital marketing channels including:

Paid media (Google Ads, Meta, TikTok, marketplaces)

SEO & content marketing

Email, CRM, and automation

Affiliate and influencer marketing

Optimize CAC, ROAS, LTV, and funnel performance

Lead experimentation, A/B testing, and data-driven decision-making

3- Brand & Communication

Own brand voice, messaging, and customer communication strategy

Manage campaigns, launches, promotions, and seasonal sales

Oversee creative direction, content production, and agency relationships

4- Team Management

Build, lead, mentor, and evaluate the marketing team

Set KPIs, performance metrics, and development plans

Manage external vendors, agencies, and consultants

5- Analytics & Reporting

Monitor marketing analytics, dashboards, and reports

Present insights, performance reports, and recommendations to leadership

Use customer data and market research to guide decisions

Required Education for Position:Minimum Bachelors

Required Experience for Position: 5-7 Years

Job Type: Full-time

Pay: Rs350,000.00 - Rs425,000.00 per month

Application Question(s):

• What are your salary expectations?
• What is your current salary?

Experience:

• Business Development: 4 years (Preferred)

Work Location: In person