Head of Marketing (Direct Bookings)

Company: RivetStays

Location: Remote (Work from Home) — hiring in India / Pakistan / Philippines

Experience: 3+ years

Type: Full-time

About RivetStays

RivetStays is a premium short- and mid-term rental operator. We deliver a hotel-like experience with professionally managed homes and a strong focus on guest experience, consistency, and operational excellence. We’re building a direct booking channel that can become a meaningful share of our business alongside OTAs.

What this role is

You’ll own the marketing function end-to-end with a clear scoreboard: direct booking revenue and conversion.

Your mission is to turn paid + organic demand into a durable direct booking channel—by owning the full system: acquisition → site conversion → lifecycle/retention.

What you’ll own

Direct bookings (primary outcome)

• Grow direct booking revenue and booking volume with an efficiency lens (CAC/MER/payback).
• Build a repeatable weekly operating cadence that drives results.

Acquisition (paid + organic)

• Paid media strategy + execution/management (search + social; prospecting + retargeting).
• SEO strategy (site architecture, high-intent content plan, technical priorities; hands-on or via contractors).
• Positioning and messaging that converts high-intent travelers (not generic brand fluff).

Conversion rate optimization (CRO)

• Own the website booking funnel: landing → property page → checkout → confirmation.
• Run ongoing experimentation: landing pages, messaging, offers, UX, trust signals, pricing/fees clarity, FAQs.
• Partner with ops/product to remove booking friction and improve close rate.

Lifecycle (make direct a channel, not a one-time sale)

• Email/SMS strategy: abandon/browse, pre-stay, post-stay, winback, referral.
• Increase repeat booking rate and lifetime value.

Brand + content (in service of bookings)

• Ensure RivetStays’ brand and creative system builds trust quickly and improves conversion.
• Set standards for property merchandising: copy, photo requirements, social proof, and clarity.

People, vendors, systems

• Manage agencies/freelancers and create lightweight systems for reporting, experimentation, and creative/landing page iteration.

How you’ll be measured

• Direct booking revenue + booking count (net of cancellations)
• Conversion rate (overall + key funnel steps)
• CAC / MER / payback (or contribution margin after marketing)
• Direct share of total bookings vs OTAs
• Organic growth on high-intent searches and conversion of that traffic
• Repeat booking rate / lifecycle revenue

What we’re looking for (3+ years)

3+ years owning performance-oriented marketing outcomes; hospitality/travel strongly preferred.

• Strong with paid acquisition and serious about CRO/funnel analytics.
• Comfortable owning the whole function (prioritization, vendors, reporting) while still operating hands-on.
• Commercial mindset: you optimize for bookings and efficiency, not just traffic.

How to apply

• Submit your resume via this TestGorilla link: https://app.testgorilla.com/s/ft70dv47

Job Type: Full-time

Pay: Rs418,000.00 - Rs558,000.00 per month

Work Location: Remote