Key Account Manager

About the Role

This is not a traditional account management role.

We are hiring a Growth-Focused Key Account Manager who will act as a strategic partner for DTC eCommerce brands, owning both client success and growth outcomes.

You will be the single point of ownership for a portfolio of retainer clients—responsible for:

• Driving measurable growth (conversion, revenue, retention)
• Leading strategy across website, CRO, paid marketing, and lifecycle
• Coordinating internal teams (design, dev, marketing)
• Ensuring KPIs are achieved

Role Objective

To act as a Growth Lead for DTC brands, ensuring:

• High-performing Shopify experiences
• Strong conversion rate optimization (CRO)
• Scalable growth strategies across channels
• Consistent achievement of client KPIs

Key Responsibilities1. Client Ownership & Strategic Leadership

• Act as the primary point of contact for all client communication
• Build strong relationships as a trusted growth advisor
• Lead strategic discussions, not just status updates
• Translate business goals into actionable growth plans
• Ensure clients clearly understand progress, performance, and next steps

2. Growth Strategy (Core of the Role)

You will design and guide strategies across:

Website & Conversion Optimization (CRO)

• Audit Shopify stores for UX, UI, and conversion bottlenecks
• Identify high-impact improvements in:
• Product pages
• Landing pages
• Checkout experience
• Plan and prioritize A/B tests
• Collaborate with designers & developers to implement improvements

Full-Funnel Thinking

• Understand how all growth levers connect:
• Paid ads (Meta, Google)
• Website experience
• Email/SMS marketing
• Content & branding
• Identify gaps and opportunities across the funnel

Retention & Lifecycle

• Suggest strategies for:
• Email flows
• Customer retention
• Repeat purchase optimization

3. Project Ownership & Execution

• Own delivery of all client projects and retainers
• Break down strategy into:
• Tasks
• Timelines
• Deliverables
• Collaborate with:
• Designers
• Developers
• Marketing teams
• Ensure deadlines, quality, and KPIs are met

4. Performance & KPI Accountability

• Define success metrics for each client
• Track and report on:
• Conversion rate
• Revenue growth
• AOV, retention, etc.
• Take full ownership of results
• Proactively adjust strategies when performance is off-track

5. Internal Coordination

• Act as the bridge between client and internal team
• Provide clear direction to:
• Designers (UI/UX improvements)
• Developers (Shopify implementations)
• Marketing teams (ads, email, etc.)
• Ensure alignment between strategy and execution

6. Upselling & Account Growth

• Identify opportunities to expand client accounts:
• New services (CRO, ads, email, etc.)
• Position recommendations as growth opportunities, not sales pitches
• Contribute to overall account revenue growth

Required ExperienceMust-Have Background

• 3–5+ years in:
• eCommerce growth / digital marketing / CRO / account management
• Proven experience working with DTC or eCommerce brands
• Strong exposure to Shopify ecosystem

Critical Experience We’re Looking For

You must have real experience in scaling brands, not just managing projects:

• Worked directly on improving:
• Conversion rates
• Store performance
• Revenue growth
• Hands-on involvement in:
• CRO strategies
• Website optimization
• Marketing funnel improvements
• Experience collaborating with:
• Paid ads teams
• Email/lifecycle teams
• Designers & developers

Core Skill Set1. Shopify & eCommerce Expertise

• Deep understanding of:
• Shopify platform
• Themes, apps, integrations
• Ability to evaluate what makes a high-converting store

2. CRO & Website Strategy

• Strong understanding of:
• UX/UI principles
• Conversion psychology
• A/B testing methodologies
• Ability to identify high-impact improvements quickly

3. Growth Thinking

• Understand how to scale brands across:
• Paid acquisition
• Website optimization
• Retention channels
• Ability to connect all growth levers into one strategy

4. Analytical Thinking

• Comfortable interpreting:
• Analytics data
• Funnel performance
• Can turn insights into actionable strategies

5. Communication & Ownership

• Excellent written and verbal communication
• Ability to:
• Lead client calls confidently
• Present strategies clearly
• Strong sense of ownership and accountability

6. Execution & Organization

• Ability to manage multiple clients simultaneously
• Strong project management skills (even without a PM)
• Experience with tools like ClickUp, Asana, or similar

Preferred Profile

Ideal candidate might be:

• A former growth marketer moving into a client-facing role
• A CRO specialist who wants ownership of accounts
• A Shopify/eCommerce strategist with client experience
• Someone who has worked in:
• eCommerce agencies
• DTC brands
• Growth teams

Application form: https://docs.google.com/forms/d/e/1FAIpQLScZI9rW98n8Uh8_FRVi8IDbYIts_XUvxhTLsgl5PbwsFroe3g/viewform?usp=header

Work Location: In person