Lead Generation Specialist

We are a well-established software development firm with 15+ years of experience delivering 750+ successful projects for international clients. We’re now looking to scale our outreach and are seeking a results-driven professional to define and execute our Ideal Customer Profiles (ICPs) and generate high-quality B2B leads.

Key Responsibilities

• Analyze our portfolio and past projects to create detailed Ideal Customer Profiles (ICPs).
• Develop and implement lead generation strategies tailored to the identified ICPs.
• Use outbound tools and platforms (e.g., LinkedIn Sales Navigator, Apollo, cold email campaigns) to generate and qualify leads.
• Maintain and update a leads pipeline, ensuring consistent follow-ups and tracking performance metrics.
• Collaborate closely with leadership to refine ICPs and optimize outreach based on results.

Requirements

• Proven experience creating ICPs and generating B2B leads for a software development or IT services firm (international market preferred).
• Strong understanding of B2B sales cycles and outbound lead generation tools.
• Demonstrated success in generating high-quality, conversion-ready leads.
• Ability to analyze data and adapt strategies for better performance.
• Excellent written and verbal communication skills in English.

Preferred Qualifications

• Familiarity with CRM tools (e.g., HubSpot, Pipedrive).
• Experience with high-ticket deal generation or enterprise-level clients.
• Marketing or business development background is a plus.

Job Types: Full-time, Part-time

Pay: Rs40,000.00 - Rs80,000.00 per month

Work Location: In person