Lead Generation Specialist

We are seeking a highly motivated and results-oriented Lead Generation Specialist with a proven track record of 3+ years in driving B2B lead generation. The ideal candidate will be an expert in both inbound and outbound lead strategies, adept at leveraging cutting-edge tools and techniques to build robust sales pipelines and fuel demand generation. You should be a proactive individual with a deep understanding of email campaigns, deliverability optimization, and marketing automation, eager to contribute directly to our growth.

Responsibilities

• Develop, implement, and manage effective email campaigns, drip campaigns, and email sequencing strategies to generate qualified leads.
• Execute targeted cold email outreach initiatives to identify and engage potential B2B prospects.
• Conduct A/B testing on email content, subject lines, and calls-to-action to continuously improve campaign performance and deliverability.
• Optimize email deliverability rates to ensure maximum reach and engagement.
• Leverage marketing automation platforms such as Mailchimp, Instantly.ai, and Smartlead.ai to streamline lead generation processes.
• Identify, research, and qualify new B2B leads through various prospecting methods.
• Nurture inbound and outbound leads through the sales funnel, ensuring a smooth handover to the sales team.
• Contribute to overall demand generation efforts and the expansion of the sales pipeline.
  
  

Requirements

• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Proactive, self-starter with a strong sense of ownership and accountability.
• Ability to work independently and as part of a collaborative team.
• A passion for staying updated with the latest lead generation trends and technologies.
  
  

Experience

• A minimum of 3 years of hands-on experience in lead generation, specifically within a B2B environment.
• Proven success in developing and executing cold email outreach, email sequencing, and drip campaigns.
• Demonstrated ability to optimize deliverability, conduct A/B testing, and utilize marketing automation platforms to generate high-quality inbound and outbound leads.
  
  

Education

• Bachelor's degree in Marketing, Business Administration, or a related field