Lead Generation Specialist

We are looking for a Lead Specialist for our client. The ideal candidate will be responsible for leveraging the LinkedIn ecosystem, primarily Sales Navigator, to identify, engage, nurture, and convert high-quality B2B leads. This role requires a strong understanding of sales development, content strategy, and direct digital outreach campaigns. The specialist must have proven experience transforming platform engagement into measurable pipeline growth.

Job Type: Full-time, onsite

Timings: 9 am to 6 pm (UK Time)

Key Responsibilities:

• Develop and execute highly refined lead generation strategies using LinkedIn Sales Navigator, focusing on identifying ideal customer profiles (ICPs), target accounts, and key decision-makers.
• Design, deploy, and manage direct outreach sequences (InMail, connection requests, personalized messaging) that resonate with professional audiences and adhere to LinkedIn best practices and policies.
• Continuously monitor conversion rates at each stage of the LinkedIn funnel (view, connect, reply, meeting booked) and implement data-driven optimisations to increase efficiency.
• Collaborate with the content and marketing teams to ensure all published content supports lead generation goals and provides value to target prospects.
• Maintain highly organised and up-to-date lead and account lists within Sales Navigator, leveraging its advanced filtering and tracking features.
• Ensure seamless integration of qualified leads from LinkedIn into the CRM (e.g., Salesforce, HubSpot) and coordinate warm hand-offs to the broader sales team.
• Actively work to improve the company's and key executive's Social Selling Index (SSI) scores, focusing on building professional brand, finding the right people, engaging insights, and building relationships.
• Engage daily with posts from target accounts and key prospects to maintain visibility, build rapport, and demonstrate industry expertise.
• Track, analyse, and report on all LinkedIn lead generation metrics, including response rates, lead volume, cost per qualified lead (CPQL), and pipeline contribution.
• Conduct ongoing testing of messaging, call-to-action (CTA) variations, and sequence lengths to refine outreach effectiveness.

Required Qualifications and Experience:

• Proven experience (3+ years preferred) specifically executing lead generation and sales development activities on LinkedIn, resulting in demonstrable pipeline growth.
• Expert, hands-on experience using LinkedIn Sales Navigator and LinkedIn Campaign Manager (for lead gen forms/ads).
• Solid understanding of the B2B sales cycle, lead qualification process, and CRM systems.
• Exceptional copywriting skills with the ability to craft compelling, personalised, and professional outreach messages that cut through noise.
• Strong analytical skills with the ability to use data to inform decisions and report on tangible business outcomes.

If you are driven by results and ready to elevate lead generation to the next level, we would love to hear from you.

Job Type: Full-time

Application Question(s):

• Are you willing to work onsite in the afternoon shift?

Education:

• Bachelor's (Preferred)

Experience:

• lead generation through Linkedin: 3 years (Preferred)
• Linkedin Sales Navigator: 3 years (Preferred)
• Linkedin Campaign Manager: 3 years (Preferred)

Work Location: In person