Lead Search Engine Optimization

Got it—here’s an Indeed-optimized version you can copy-paste. I’ve also included optional screening questions and a short teaser blurb for the “Intro/Summary” box.

Lead SEO (Onsite) — Lahore

Company: Innovation M Services (IMS)
Location: Lahore, Pakistan (Onsite)
Job Type: Full-time
Schedule: Mon–Fri, 9:00 AM–6:00 PM (PKT)
Compensation: Competitive (commensurate with experience) + performance bonus
Benefits: Medical, paid time off, learning budget, growth path to Head of SEO

Summary

Innovation M Services (IMS) is hiring a Lead SEO to own end-to-end organic growth. You’ll set strategy, lead technical + content SEO, and manage an in-house pod (content, outreach, web) to grow qualified traffic, leads, and revenue across multiple IMS web properties. This role is 100% onsite in Lahore.

What You’ll Do

• Build and own the 12-month SEO roadmap aligned to business KPIs; translate into quarterly OKRs.
• Lead sitewide technical SEO: CWV, crawl/index, site architecture, canonicals, robots/sitemaps, schema, hreflang, log-file analysis, JS SEO rendering.
• Turn audits into engineering tickets with clear acceptance criteria; partner with WordPress/Elementor, Shopify, Laravel/CodeIgniter teams to ship and QA fixes.
• Develop topical maps, content clusters, and editorial calendar; produce high-quality briefs (intent, SERP analysis, E-E-A-T).
• Optimize at scale: metadata, headers, media, internal links, schema, and template-level improvements.
• Plan and run white-hat digital PR/link acquisition; monitor backlink quality and toxicity.
• Manage Local SEO (GBP, citations, reviews, location pages) and international SEO (hreflang) as needed.
• Define dashboards in GA4/GSC/Looker Studio; run SEO/CRO experiments to lift CTR/CVR and measure ROI.
• Mentor SEO specialists/writers; enforce playbooks, QA, and sprint cadences; report to leadership in business terms.

What You’ll Bring

• 6–10+ years hands-on SEO with 2+ years leading a team or pod.
• Proven track record growing organic traffic and conversions for B2B/B2C properties.
• Strong technical SEO (CWV, rendering/JS SEO, log analysis, architecture).
• Content strategy chops: topical authority, clustering, brief production, on-page excellence.
• Confident with GA4, GSC, GTM, Ahrefs/SEMrush, Screaming Frog/Sitebulb, Lighthouse, Looker Studio, and rank tracking tools.
• Comfortable writing developer tickets/PRDs; basic HTML/CSS familiarity.
• Excellent communication, prioritization, and stakeholder management.

Nice to Have

• WordPress/Elementor, Shopify, and PHP frameworks (Laravel/CodeIgniter) exposure.
• Basic SQL or Python for SEO data/automation.
• CRO/landing page testing experience; multi-geo/multi-language SEO.

Success in 6–12 Months

• +X% qualified organic sessions to priority pages; +X% growth in assisted & last-click leads.
• Top-3 rankings for N high-intent keywords; CTR up by X% on key pages.
• Core Web Vitals pass rate ≥ 85% on core templates.
• Net positive growth in high-quality referring domains each quarter.
• Documented SEO playbooks and a predictable content production cadence.

How to Apply

Apply on Indeed with your resume and two SEO case studies showing: problem/opportunity → actions → results (with artifacts like audit snippets, dashboards, briefs). Include your notice period and expected compensation.

Short Teaser (for the “Intro/Summary” field, ~300 chars)

IMS is hiring a Lead SEO (onsite, Lahore) to own strategy, technical SEO, and content operations. Lead a small in-house team, grow qualified traffic and leads, and ship results with dev/design. Competitive pay, bonus, and growth path to Head of SEO.

Optional Screening Questions (add in Indeed)

• How many years of hands-on technical SEO experience do you have (CWV, rendering, logs)?
• Share 1–2 SEO case studies with measurable results (links or brief summary).
• List the SEO tools you use most (GA4, GSC, GTM, Ahrefs/SEMrush, Screaming Frog/Sitebulb, Looker Studio, rank tracker).
• Experience with WordPress/Elementor, Shopify, Laravel/CodeIgniter? Briefly describe.
• Notice period and earliest start date?
• Expected monthly compensation (PKR)?

Keywords to Improve Discoverability (don’t show in post body)

Lead SEO, SEO Manager, Technical SEO, SEO Strategy, Content Strategy, Digital PR, Link Building, Core Web Vitals, GA4, GSC, Screaming Frog, Ahrefs, SEMrush, Looker Studio, WordPress, Shopify, Laravel, CodeIgniter, Onsite Lahore

If you’d like, I can also trim this down to Indeed’s “Quick Apply” format or add your exact office address and salary range.

Job Type: Full-time

Work Location: In person