LinkedIn B2B Lead Generation Specialist

Role Overview

We’re looking for a LinkedIn-focused B2B lead generation specialist who understands how LinkedIn works and knows how to generate relevant, warm leads through networking and relationship-building.

This role is not about mass automation or aggressive pitching. It’s for someone who knows how to build credibility, start meaningful conversations, maintain relationships, and turn them into qualified opportunities over time.

You’ll be responsible for managing LinkedIn outreach, conversations, and follow-ups in a way that feels natural, professional, and gradually turn them into qualified opportunities, without aggressive or spammy outreach.

Location: Civic Center, Bahria Town, Rawalpindi
Timing: 5:00 PM – 1:30 AM (Monday to Friday)
Salary PKR 50k-70k/month

Key Responsibilities

LinkedIn Lead Generation & Outreach

• Identify and research relevant B2B prospects on LinkedIn
• Build targeted prospect lists based on role, industry, and relevance
• Send personalized connection requests that feel natural and context-driven
• Initiate conversations without hard selling or spammy messaging

Relationship & Network Building

• Build and maintain long-term professional relationships with prospects
• Engage with prospects through comments, messages, and thoughtful follow-ups
• Keep conversations warm and relevant over time, not just at first contact
• Understand when and how to transition conversations toward a business discussion

Conversation & Lead Management

• Manage ongoing LinkedIn conversations in a professional and organized manner
• Qualify leads based on interest, relevance, and timing
• Track conversations and follow-ups to ensure no opportunities are missed
• Coordinate internally when a conversation is ready to be converted into a lead or call

LinkedIn Strategy & Best Practices

• Stay aligned with LinkedIn’s algorithm, platform limits, and best practices
• Avoid tactics that risk account safety or reduce reach
• Continuously refine messaging and outreach based on response quality
• Share insights on what messaging and approaches are working best

Required Skills & ExperienceMust-Have

• Experience with B2B lead generation
• Strong understanding of:
• LinkedIn networking behavior
• Relationship-based outreach
• Warm lead generation vs cold pitching
• Ability to write clear, professional, and natural messages
• Good communication and conversation management skills
• Organized approach to managing prospects and follow-ups

Nice-to-Have

• Experience working with service-based or B2B companies
• Familiarity with LinkedIn Sales Navigator
• Basic understanding of CRM or lead tracking systems
• Experience coordinating with sales or founder-led teams

What We’re Looking For

• Someone who values relationships over volume
• Someone who understands that trust comes before leads
• Someone patient enough to nurture conversations, not rush pitches

Someone who communicates clearly and professionally

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person