Manager IT - Digitalization

Job Responsibilities:

• Performance Marketing Strategy:
• Develop, implement, and manage performance-driven marketing campaigns across digital channels including paid search, social media, display ads, and email.
• Optimize campaigns to achieve business KPIs, including return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).
• Conduct market research and competitor analysis to identify opportunities for growth.
• Continuously analyze and test new digital marketing strategies and channels to improve campaign performance.
• Campaign Management:
• Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Set up A/B tests and multivariate tests to improve ad performance.
• Monitor and adjust bidding strategies, targeting, and ad creatives to ensure optimal performance.
• Track and measure campaign performance using tools like Google Analytics, Facebook Ads Manager, and others to ensure the achievement of targets.
• Data Analysis & Reporting:
• Use analytics tools to track, report, and analyze performance metrics, making data-driven recommendations for campaign optimization.
• Develop weekly/monthly reports highlighting key campaign metrics and insights to present to stakeholders.
• Analyze conversion data and funnel performance to identify areas for improvement.
• SEO & SEM:
• Collaborate with the SEO team to align paid search campaigns with organic search strategies.
• Conduct keyword research and implement on-page SEO improvements to increase organic traffic.
• Manage and optimize Google Ads campaigns to ensure cost-effective customer acquisition.
• Budget Management:
• Manage the digital marketing budget effectively to achieve the best possible ROI.
• Ensure campaigns are executed within budget and on time, adjusting spend based on performance.
• Creative Collaboration:
• Work closely with the creative team to develop compelling ad creatives, landing pages, and email templates.
• Collaborate with the content team to ensure messaging is aligned across all channels.
• Customer Journey Optimization:
• Identify and optimize key touchpoints along the customer journey to drive conversions.
• Implement retargeting and remarketing strategies to re-engage users who have shown interest but have not converted.

Skills & Qualifications:

• Proven experience in digital marketing, performance marketing, or paid media.
• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms.
• Experience with analytics platforms (Google Analytics, Facebook Insights, etc.).
• Strong understanding of SEO, SEM, and conversion rate optimization (CRO).
• Experience with A/B testing and multivariate testing methodologies.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Familiarity with marketing automation tools (HubSpot, Marketo, etc.) is a plus.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Excellent communication skills and attention to detail.

Preferred Qualifications:

• Experience working with eCommerce or lead generation businesses.
• Familiarity with CRM systems (Salesforce, Zoho, etc.).
• Certification in Google Ads, Facebook Blueprint, or other digital marketing certifications.
• Knowledge of design tools (Adobe Creative Suite, Canva, etc.) for creative collaboration.

Why Join Us?:

• Opportunity to work in a fast-paced, growing company with a collaborative team.
• Competitive salary and benefits package.
• Exposure to a variety of digital marketing channels and platforms.
• Opportunity for growth and professional development.
• [Insert any perks like remote work options, flexible schedule, wellness programs, etc.]

How to Apply:
Please submit your resume, along with a brief cover letter outlining your experience and interest in the role, to [Insert application email or application link].

This job description outlines the main responsibilities and expectations for a performance-driven digital marketing role. Depending on your company’s needs, you may want to adjust it to emphasize particular channels or skills (such as experience with a specific platform or industry). Does this match what you were looking for?

You said:Manager IT Digitalization job desc in pakistanChatGPT said:

Here's a tailored Job Description for a Manager IT Digitalization position, specifically for a role in Pakistan. This job description focuses on the key responsibilities and skills required for managing IT digital transformation efforts within an organization:

Job Title: Manager, IT Digitalization

Location: [Insert location in Pakistan or Remote]

Job Type: Full-time, [Insert if Permanent/Contract]

Company Overview:
[Insert company name] is a leading [brief description of your company – industry, size, mission]. We are looking for an experienced and results-driven Manager of IT Digitalization to spearhead our digital transformation initiatives. The role will involve managing and implementing IT-driven digital solutions to enhance operational efficiency, streamline business processes, and ensure the company's technology infrastructure supports its growth and innovation objectives.

Job Responsibilities:

• Digital Transformation Strategy:
• Lead the development and execution of the organization’s IT digitalization strategy, aligning it with business goals and long-term vision.
• Identify opportunities for digital transformation across the company’s processes, focusing on efficiency improvements, cost reduction, and innovation.
• Keep abreast of the latest trends in technology and digitalization, including automation, artificial intelligence (AI), and cloud computing, to drive organizational growth.
• Project Management:
• Oversee the planning, execution, and delivery of IT digitalization projects within budget and time constraints.
• Work closely with cross-functional teams (marketing, operations, HR, finance) to understand requirements and deliver suitable digital solutions.
• Manage vendors and third-party service providers to ensure successful implementation of digital technologies.
• Ensure proper change management processes are in place for smooth adoption of digital solutions across the organization.
• IT Infrastructure & Systems Management:
• Lead the integration of new digital tools and technologies into the company’s existing IT infrastructure.
• Oversee the optimization and modernization of legacy systems to support digital initiatives.
• Collaborate with the IT department to ensure that digital solutions are scalable, secure, and aligned with the company’s long-term IT strategy.
• Process Automation & Optimization:
• Identify and implement automation solutions to streamline business processes across departments.
• Implement process improvements through digital solutions (e.g., ERP systems, RPA, workflow automation tools) to enhance operational efficiency.
• Develop and maintain KPIs to monitor the success of digitalization initiatives and their impact on business outcomes.
• Data Management & Analytics:
• Drive the collection, analysis, and use of data across the organization to support decision-making and improve business performance.
• Lead efforts in establishing centralized data systems, dashboards, and reporting tools to enable real-time insights.
• Ensure data governance and security policies are adhered to throughout digitalization projects.
• Team Leadership & Collaboration:
• Lead, mentor, and manage a team of IT professionals and project managers, fostering a culture of innovation and continuous improvement.
• Facilitate collaboration between IT, business units, and senior leadership to ensure alignment on digital initiatives and priorities.
• Support training and development programs to upskill staff on new digital tools and technologies.
• Budget & Resource Management:
• Develop and manage the budget for IT digitalization projects, ensuring cost-effective solutions and return on investment (ROI).
• Optimize resource allocation to ensure the successful implementation and scaling of digital transformation efforts.
• Stakeholder Communication & Reporting:
• Provide regular updates to senior management on the progress, challenges, and outcomes of digitalization projects.
• Ensure clear communication with stakeholders across departments regarding new digital solutions and tools.

Skills & Qualifications:

• Education: Bachelor’s degree in Information Technology, Computer Science, Business Administration, or related field. Master’s degree preferred.
• Experience: Minimum of 5-7 years of experience in IT management, digital transformation, or a related field, with at least 2 years in a managerial role.
• Technical Skills:
• Strong understanding of digital tools and technologies (e.g., ERP, CRM, Cloud platforms, AI, RPA, etc.).
• Knowledge of IT infrastructure, cloud computing, data management, and enterprise systems.
• Experience with project management tools (e.g., Jira, Asana, MS Project).
• Business Acumen: Solid understanding of business processes and how digitalization can optimize them.
• Project Management: Proven track record of managing large-scale IT projects from initiation to delivery.
• Analytical Skills: Strong ability to analyze business needs and propose technology-driven solutions.
• Leadership & Communication: Excellent leadership skills with the ability to manage teams, communicate effectively with stakeholders, and drive organizational change.

Preferred Qualifications:

• Certifications in IT project management (PMP, PRINCE2) or digital transformation methodologies.
• Knowledge of software development life cycle (SDLC) and agile project management methodologies.
• Familiarity with Pakistan's IT landscape and regional digitalization trends.
• Experience with IT security and compliance standards.

Job Type: Full-time

Pay: From Rs400,000.00 per month

Work Location: In person