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Manager Retail Sales

Islamabad, Pakistan

Job Title:

Retail Sales Manager – Tiles Industry

Education & Experience Requirements

Education & Experience Requirements:

  • Bachelor’s degree (BBA) or preferably Master’s (MBA) in Marketing, Sales, Business Administration, or related field.

Key Roles & Responsibilities:

  • Sales Strategy & Target Setting
  • Develop, implement, and regularly review retail sales strategies aimed at meeting or exceeding sales targets (monthly, quarterly, annual).
  • Analyze market trends, customer behaviour, competitor actions in the tiles / flooring category to identify opportunities and threats.
  • Define pricing strategies, promotional offers, and discount structures suitable for retail market in tiles.
  • Team Leadership & Development
  • Recruit, train, coach, mentor, and supervise a team of retail sales staff (sales associates, supervisors).
  • Set individual and team performance goals; conduct performance reviews.
  • Lead by example: motivate staff, encourage high levels of product knowledge about tiles, materials, finishes, etc.
  • Store / Channel Management
  • Oversee daily store operations: merchandising, product display, visual presentation, store layout to showcase tile collections attractively.
  • Ensure adequate inventory levels, manage stock replenishment, minimisation of stock-outs or overstock.
  • Coordinate with logistics / supply chain to ensure timely delivery, returns, and handling of damaged or defective tiles.
  • Customer Relationships & Experience
  • Ensure excellent customer service in all retail touchpoints: greeting, advising on tile types, size, texture, aesthetic, installation support, warranty.
  • Handle customer complaints or issues, ensuring resolution that maintains goodwill.
  • Work with architects/designers/contractors (if relevant) to promote premium tile lines, specifications, or custom orders.
  • Marketing & Promotions
  • Collaborate with marketing team to plan and execute promotional events, tile exhibitions, showroom launches or new product launches.
  • Ensure that point-of-sale materials, display samples, catalogue brochures etc are up-to-date, well presented.
  • Use local marketing tactics (store signage, local dealer tie-ups, trade shows) to increase brand visibility.
  • Reporting, Analysis & Budgeting
  • Prepare periodic sales reports and forecasts; monitor KPIs such as sales volumes, margins, inventory turnover, foot traffic, conversion rates.
  • Track budget for retail operations: staff costs, marketing/promotional spend, store maintenance etc.
  • Identify performance gaps and take corrective actions (restructure team, change tactics, change product mix).
  • Operational Excellence & Compliance
  • Ensure store / showroom meets company standards for cleanliness, safety, product quality, showroom ambience.
  • Maintain safety standards for handling heavy tiles, storage, lifting, etc.
  • Ensure compliance with legal/regulatory requirements (imports, building codes, standards if relevant, consumer safety).
  • Product Knowledge & Technical Understanding
  • Acquire and keep up-to-date strong knowledge of tile materials (porcelain, ceramic, stone, etc.), finishes, installation techniques, maintenance.
  • Be able to explain technical differences to customers and sales team.
  • Monitor innovations in tile designs, textures, digital printing, eco-friendly materials etc.

Skills & Competencies:

  • Excellent leadership & people management skills.
  • Strong negotiation & communication skills (written & verbal).
  • Analytical mindset: ability to interpret sales data, KPIs, market research.
  • Customer-centric approach.
  • Ability to work under pressure, flexible with travel if showrooms / dealers are scattered.
  • Proficient in tools like MS Office; familiarity with CRM / retail management systems a plus.
  • 5-6 years of progressive experience in retail sales / sales management.
  • Preferably experience in the tiles, ceramics, flooring, or related building-materials industry.
  • Strong record of achieving sales targets and handling retail operations.

Job Type: Full-time

Pay: Rs120,000.00 - Rs150,000.00 per month

Education:

  • Bachelor's (Preferred)

Work Location: In person

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