Managing Director (MD) – Real Estate Marketing

Position: Managing Director (MD) – Real Estate Marketing
Location: Islamabad, Pakistan
Industry: Real Estate / Property Marketing

Role Overview

Scaleup is hiring a Managing Director – Real Estate Marketing for a niche real estate company based in Islamabad. The MD will lead the organization’s marketing, sales growth, and market expansion strategy, with a strong focus on generating high-quality leads, increasing project visibility, and driving property sales.

This role requires a commercially driven leader who understands real estate marketing dynamics, digital lead generation, and large-scale property campaigns, while building strategic partnerships with investors, brokers, and agencies.

Key Responsibilities

Strategic Leadership

• Develop and execute the overall marketing and growth strategy for the company’s real estate projects.
• Identify new market opportunities, target segments, and expansion strategies.
• Drive brand positioning and establish the company as a strong player in the real estate market.

Marketing & Lead Generation

• Oversee end-to-end marketing campaigns for residential and commercial projects.
• Lead digital marketing initiatives including performance marketing, social media campaigns, and online lead generation.
• Optimize marketing funnels to ensure consistent lead flow and high conversion rates.

Sales & Revenue Growth

• Work closely with the sales leadership to align marketing with sales targets.
• Develop strategies to increase project bookings, investor interest, and property sales.
• Build relationships with real estate brokers, agencies, and investment partners.

Brand Development

• Strengthen the company’s brand identity and project positioning in the market.
• Lead property launch campaigns, marketing events, and promotional initiatives.

Team Leadership

• Build and lead a high-performing marketing and business development team.
• Establish clear performance metrics and ensure strong accountability.

Market Intelligence

• Analyze market trends, competitor activities, and buyer behavior to refine marketing strategies.
• Provide strategic insights to guide project launches and investment decisions.

Requirements

• 10–15 years of experience in marketing, preferably within real estate or property development.
• Proven experience leading large marketing teams or marketing-driven organizations.
• Strong expertise in digital marketing, performance marketing, and real estate lead generation.
• Demonstrated ability to drive revenue growth and large-scale campaigns.
• Excellent leadership, communication, and strategic planning skills.

Preferred Qualifications

• MBA in Marketing, Business Administration, or related field.
• Experience marketing real estate projects, housing societies, or property investments in Pakistan.

Job Type: Full-time

Work Location: In person