Marketing Automation

Ethinos Digital Marketing Agency is looking for a Marketing Automation Specialist with hands-on experience in automation, CRM, and retention marketing. The role is full-time , on-site , and involves building, managing, and optimizing automated customer journeys across multiple channels, while collaborating closely with cross-functional teams to drive engagement and retention.

Location: Mumbai, Pune, Delhi

Experience: 2-5 years

Key Responsibilities

• Building, executing, and managing end-to-end automated marketing campaigns across channels such as email, push, SMS, in-app, social, and web.
• Designing and managing customer journeys, workflows, triggers, segmentation, and personalization.
• Supporting lead nurturing, retention, and lifecycle marketing initiatives.
• Monitoring and analyzing campaign performance (engagement, CTRs, conversions, retention) and optimizing for effectiveness.
• Managing and maintaining marketing automation platforms, ensuring data hygiene, audience segmentation, and smooth integrations.
• Collaborating with internal teams including performance, content, product, and client servicing to align campaigns with business goals.
• Staying updated with marketing automation trends, tools, and best practices.
  
  

Qualifications

• Minimum 2 years of hands-on experience in Marketing Automation, CRM, or Retention Marketing.
• Strong working knowledge of tools such as CleverTap, MoEngage, WebEngage.
• Experience with customer journey mapping, campaign setup, segmentation, and personalization.
• Familiarity with CRM systems (Salesforce, HubSpot, Microsoft Dynamics, or similar) is a plus.
• Knowledge of email marketing best practices including A/B testing and optimization.
• Strong analytical skills with the ability to interpret campaign data and drive improvements.
• Comfortable working with cross-functional teams in a fast-paced environment.
  
  

Skills: webengage,marketing automation,retention marketing,crm,moengage,clevertap,multichannel campaigns