Marketing Automation Specialist

The Division of Continuing Education (CE) at the University of Colorado Boulder is committed to providing high-quality, innovative, and lifelong learning opportunities to a diverse student population by extending CU's educational resources to the Boulder community, the State of Colorado, and beyond.

CRM Management

• In coordination with the Assistant Director of Marketing, lead the marketing team’s use of the University’s CRM tools to support the achievement of recruitment and retention goals.
• Support recruitment processes through the design, development and implementation of CRM tools including form building, email marketing, incoming communication organization, application processes, and more.
• Act as the Marketing Team’s CRM expert. Collaborate with other system users across the Division, campus and university system to share knowledge and create consistency across the platform.
• Act as a liaison with program managers and campus partners to provide tools, training, and support to help meet program recruitment and marketing goals through CRM standard processes.
• Be a flexible and creative problem solver to ensure the marketing team meets their goals when systems and processes threaten to hinder progress.

Email Marketing

• Distribute communications via the appropriate/most effective communication platform (i.e. Slate, Marketing Cloud, etc.) based on program, audience, marketing goals, and other institutional/administrative considerations.
• Create and implement comprehensive email marketing strategies. Work collaboratively with program staff and the marketing team to generate email messages that result in open and click through rates in line with industry standards.
• Design email templates within the CRM that adhere to university brand, accessibility guidelines, and marketing standards. Work collaboratively with the Communications Manager and other content creators to produce engaging and programmatically accurate email content.
• Lead a QA process that ensures messages are accurate, timely, and reach the appropriate audience(s). Be forthcoming with content concerns and maintain a high level of quality for all communications.
• Manage the schedule for and implement the production of Urge to Apply and other time-sensitive communications.
• Manage the process of updating content and refreshing template designs for email campaign annually.

Event Management within CRM

• Work with a cross-functional team of program staff, recruiters, the Senior Web Manager and Communications Manager to create and manage events within the CRM, including creation of registration forms, building and scheduling pre- and post-event communications, and reporting.
• Provide leadership on standard processes, following established protocols, and providing positive guidance when contingencies arise.

Reporting and Analysis

• Work with the Assistant Dean and Assistant Director to determine goals and tactics for measuring outcomes and analyzing data, whether the goals were met, and to assist in future campaign planning.
• Design, build, and run CRM reports to generate data on the effectiveness of advertising and email campaigns.

Division Support, Professional Development and Other Duties as assigned

• Participate in Division and university-wide committee work and attend regular staff meetings.
• Engage in regular and ongoing professional development specific to job duties.

The annual salary for this position is $70,900 - $72,240.

At the University of Colorado Boulder, we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County’s largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. Explore additional perks and programs through the CU Advantage program.

• Bachelor’s degree or equivalent combination of education and experience may substitute.
• 3 years diverse professional experience in areas including:
• • Integrated marketing campaign strategy and execution
  • Email marketing strategy and audience segmentation
  • Planning, building and measuring communication campaigns in a CRM
  • CRM administration

• Excellent verbal and written communication skills, including the ability to synthesize information in a clear and concise manner.
• Ability to set and meet deadlines, track project progress, and communicate scheduling challenges.
• Proficiency in MS Office Suite (Word, Excel, Publisher, PowerPoint, Outlook).
• Great attention to detail and ability to work constructively with others to mitigate any perceived data (or other) issues.
• Experience writing HTML for email.
• Google Analytics.

• 3-5 years experience communicating with diverse audiences.
• Experience communicating with nontraditional student populations, including online learners.
• Experience using the Slate CRM/application platform and Salesforce Marketing Cloud.
• Enrollment management experience.
• Working understanding or experience running digital advertising campaigns.
• Energetic self-starter who has the desire and ability to work independently and as part of a team.
• Excellent interpersonal, problem solving, and organizational skills.
• Experience in an academic environment, community organization, or non-profit.

To apply, please submit the following materials:

• A current resume.
• A cover letter that specifically addresses how your background and experience align with the requirements, qualifications and responsibilities of the position.

We may request references at a later time.

Please apply by May 4th, 2026 for consideration.

Note: Application materials will not be accepted via email. For consideration, applications must be submitted through CU Boulder Jobs.