Key Responsibilities:
1. Marketing Execution & Brand Guideline Compliance
- Ensure all marketing materials are produced, procured, deployed, and clearly visible.
- Verify strict adherence to brand guidelines, including logo usage, colors, fonts, messaging, and visual hierarchy.
- Monitor execution across stores, digital platforms, aggregator platforms, and physical collaterals.
- Identify, report, and coordinate corrections for deviations from approved standards.
2. In-Store & Operational Coordination
- Conduct in-store checks to assess campaign visibility, collateral availability, and brand presentation.
- Coordinate with Operations to resolve execution or service issues affecting customer experience.
- Document operational challenges and track resolution status.
3. Brand Identity Maintenance
- Maintain brand consistency across stores, digital platforms, corporate materials, and events.
- Ensure all customer-facing communications reflect approved brand tone, accurate offers, and correct information.
4. Digital Platforms & Customer Communication
- Monitor brand presence on all digital platforms.
- Handle customer inquiries and complaints professionally, coordinating with Operations for resolution.
- Maintain records of complaints, actions taken, and recurring issues.
- Escalate serious or repeated issues to the Marketing Manager.
5. Corporate & Business Development Support
- Represent the brand to corporate clients and offices.
- Communicate brand offerings, corporate discounts, and catering/bulk order options.
- Coordinate internally to confirm pricing approval and operational capacity.
- Maintain documentation of corporate engagements and agreements.
6. Events & Catering Coordination Support
- Coordinate with event coordinators and external organizers on branding and catering requirements.
- Ensure event-related brand execution meets company standards.
7. Marketing Procurement Coordination
- Identify and manage marketing-related procurement requirements (collaterals, branding materials, promotional tools).
- Prepare and submit requests to Procurement/Finance and track delivery status.
- Ensure timely deployment of procured items and alignment with campaign timelines.
8. Reporting & Brand Impact Documentation
- Consolidate and prepare reports on execution status, brand compliance, customer feedback, operational challenges, and procurement status.
- Highlight recurring risks or issues affecting brand image or customer experience.
9. Cross-Team Coordination
- Coordinate daily with Marketing Manager, Operations, Content & Graphic teams, Videographer, and Procurement.
- Track tasks, deadlines, dependencies, and follow up until resolution.
Job Type: Full-time
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