Marketing Executive

Role Summary:

The Integrated Marketing Executive plays a pivotal role in aligning creative vision with strategic business goals. This mid-to-senior level position at a marketing agency involves leading cross-channel campaigns, crafting compelling content, supporting internal brand growth, and managing select client-facing projects. The ideal candidate is both a strategic thinker and a hands-on executor, able to bring concepts to life while optimizing results using analytics and performance metrics.

You will be responsible for delivering data-driven strategies across digital, content, email, and social channels, as well as integrating marketing efforts with the media production team during pre- and post-production stages to ensure consistency, quality, and effectiveness of all produced content.

• Develop integrated marketing strategies aligned with business objectives and brand positioning across multiple channels (social, content, digital, events, PR).
• Conduct audience and market research to extract actionable insights and identify trends, gaps, and competitive positioning.
• Define campaign KPIs and success metrics tied to internal goals and select client projects.

Campaign Development & Execution

• Lead end-to-end execution of internal and external campaigns, ensuring cohesion across content, design, digital ads, and activation channels.
• Collaborate with internal creative, media, and technical teams to bring ideas from brief to launch with precision and innovation.
• Track project schedules and deliverables, ensuring all campaigns meet timelines, budgets, and creative quality.

Content Strategy & Messaging

• Develop content calendars, creative briefs, and messaging guidelines that reflect brand tone and objectives.
• Create and supervise content production across formats (social posts, blogs, reels, newsletters, ad copy).
• Ensure messaging consistency, emotional resonance, and creative impact across every platform.

Digital Marketing Management

• Analyze data and audience behavior using tools like Google Analytics, Meta Insights, and dashboards to guide decisions.
• Manage email campaigns, retargeting funnels, and landing page performance.

Media Production Integration

• Collaborate with the media team during pre-production by:
• Reviewing briefs and scripts to align with campaign strategy.
• Ensuring the creative concept supports marketing goals and brand narrative.
• Advising on visual tone, key messaging, and CTAs.
• Coordinate during production to ensure shoot execution aligns with brand voice and intended marketing use.
• Lead post-production alignment by:
• Reviewing edited videos and visuals for brand compliance.
• Recommending final revisions based on marketing goals.
• Integrating produced content into broader campaigns (ads, social, YouTube, email).

Internal Brand Building

• Take ownership of the agency's own brand presence including website updates, blog publishing, PR efforts, and lead generation campaigns.
• Propose growth tactics to elevate the agency’s market position and attract new clients.

Analytics, Optimization & Reporting

• Monitor and interpret performance metrics (e.g. traffic, engagement, CPA, ROI) to optimize current and future campaigns.
• Produce monthly reports and presentations with insights and actionable recommendations.
• Conduct A/B testing and conversion experiments to enhance results.

Client Coordination & Account Involvement

• Support the Account Management team by:
• Participating in client calls, campaign presentations, and feedback sessions.
• Translating client input into clear strategic and creative action plans.
• Offer advisory support to clients on digital trends, creative direction, and content performance.

Cross-Functional Collaboration

• Align with content creators, designers, analysts, and developers to ensure campaign cohesiveness and message clarity.
• Facilitate communication between teams to ensure deliverables meet expectations and align with strategies.

• Bachelor’s degree in Marketing, Business, Communications, or related fields.
• 4–7 years of experience in digital marketing, integrated campaigns, or brand strategy (preferably in an agency environment).
• Strong grasp of social media, SEO/SEM, email marketing, paid ads, and analytics tools.
• Exceptional writing, editing, and creative storytelling skills in English (Arabic is a plus).
• Proficiency in tools like Google Analytics, Meta Business Manager, Google Ads, and campaign performance dashboards.
• Ability to lead cross-functional teams and communicate clearly across departments and levels.
• Comfortable managing multiple campaigns, tight deadlines, and shifting priorities.

Preferred:

• Certifications: Google Ads, HubSpot Inbound/Content Marketing, Facebook Blueprint, or similar.
• Experience working directly with media production teams or in video content planning.
• Proficiency in project management platforms like Trello, Notion, or Asana.
• Basic understanding of creative tools (Adobe Suite, Canva) and CMS systems (WordPress, Webflow).
• MBA or advanced coursework in branding, strategy, or digital marketing.