Marketing Executive - Email Marketing & SDR (Onsite, Lahore, PKR Salary)

Requirements:

3+ years of experience managing email marketing campaigns, preferably in the IT industry.
Strong English writing and communication skills.
Hands-on experience with Instantly or similar cold email tools and Salesforce CRM.
Strong experience in lead data management including data cleaning, deduplication, segmentation, and CSV preparation.
Ability to create multi-step email sequences, personalize outreach, handle responses, and qualify leads.
Basic understanding of email deliverability concepts including warm-up, sending limits, bounce management, spam control, and SPF/DKIM/DMARC.
Ability to engage prospects, ask qualifying questions, and schedule discovery calls with Account Executives.
Experience with Zapier, n8n, or similar automation and workflow integration tools.
Familiarity with lead generation platforms such as Apollo, LinkedIn Sales Navigator, Skrapp, and email verification tools.
Understanding of spam avoidance, inbox placement, and email compliance best practices.
Basic sales communication skills including follow-ups, objection handling, and meeting coordination.
Proficiency in Excel or Google Sheets for data cleaning and reporting.
Confident and professional communication skills with strong listening ability.
Strong ownership mindset with consistent follow-up and resilience in handling rejection.

Responsibilities:

Manage end-to-end outbound email campaigns using Instantly and Salesforce.
Prepare and organize lead data by cleaning files, removing duplicates, and applying appropriate tagging.
Segment target audiences based on industry, persona, geography, and campaign objectives.
Upload and manage leads in Instantly and Salesforce while maintaining accurate lifecycle stages.
Create multi-step email sequences, personalize messaging variables, and schedule campaigns based on time zones.
Monitor email warm-up processes, sending limits, and inbox health indicators.
Coordinate with technical teams for SPF, DKIM, and DMARC configuration when required.
Track and analyze campaign performance metrics including open rates, reply rates, and bounce rates.
Optimize messaging and campaign strategy based on performance insights.
Handle incoming responses, categorize prospect intent, and update CRM records accordingly.
Assign qualified leads to the sales team and schedule follow-ups or reminders.
Maintain unsubscribe and suppression lists across all campaigns.
Pause or adjust campaigns when high bounce rates or spam signals are detected.
Conduct A/B testing on subject lines and messaging to improve engagement and conversion rates.
Sync email campaign activity with Salesforce using automation workflows such as Zapier or n8n.
Maintain campaign reports and share weekly performance summaries.
Ensure compliance with email marketing regulations and safe sending practices.

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