Marketing Manager

Job Description

PRIMARY RESPONSIBILITIES:

Administration

• The Communication Manager assists in drawing up the Public Relation action, advertising and media plan in conjunction with the Director of Communications annually
• Maintains and updates record of media, journalists mailing list
• Maintains a record on former and existing clients (mailing list)
• Assists in any liaison and internal meetings
• Responsible for distribution of English and Thai press releases
• Reports immediately to Director of Communication of important news as well as major competitors news that receives cover in the media
• Send update news for English and Thai in Lobby Magazine by sending to the Corporate Communications, Corporate Office
• Attend internal and external social events
• Translates English to Thai and vice versa on all important news and press clippings
• To arrange press conference and press interviews as and when required
• Handles correspondence when required
• Handles press releases, suitable news and photographs for PR exposure
• Prepares news publicity for MIS report
• Updates news releases/comparisons amongst other hotels monthly
• Writes copy for F & B promotional materials in both English and Thai
• Maintains regular schedules for press visits and visits to clients
• Draws up the PR action and advertising plan for the entertainment complex with Director of Communication
• Closely coordinate social events with the Event Manager in the entertainment complex
• Entertain guests as assigned by Director of Communication
  
  

Training and Human Resources

• Ensure wherever possible that employees are provided with a work place free of discrimination, harassment and victimisation.
• Treat complaints of harassment and discrimination promptly and confidentially.
• Treat customers and colleagues from all cultural groups with respect and sensitivity.
• Identify and deal with issues which may cause cross cultural conflict or misunderstanding.
  
  

Technical Responsibilities

• Keep well informed about the various outlets in the hotel
• Closely observes matters pertaining to PR activities of the hotel and other hotels competitors entertainment outlets on a regular basis
• Sets in conjunction with Director of Communication the PR strategy of the hotel
  
  

Social Relations

• Ensure optimum publicity is created for all major happenings in the hotel
• Assists Director of Communication in preparing in-house bulletins, newsletter and guest information
• Organises both Social & PR Activities internally and externally
• Assists Director of Marketing and Communication in the preparation and selection of all printed literature’s, sales tools and give-aways of the hotel
• Prepares news releases of events for the hotel
  
  

External

• Maintains close contact and rapport with local media and the regional trade press
• Assist Director of Communication to handle media relations and photo shooting for maximum exposure.
  
  

Miscellaneous

• Coordinate with other departments to ensure the smooth operation of the job functions
• The Marketing and Communication Manager performs her duties within the framework defined by the chain and hotel norms and by internal rules and regulations.
• The Marketing and Communication Manager may be called upon to undertake activities outside her own area to publicize hotels other than her own for specific programs
• To assist the Director of Marketing and Communication in the opening of/or general PR efforts of the hotels in the chain
• All staff are required to comply with every reasonable request from their hierarchical supervisor(s) within an amount of time that it takes to comply under normal circumstances.
• All staff may be assigned to other duties in the hotel as and when required by business levels.
  
  

Others

• Continuous learning through own IDP.
• Any other duties as may be assigned by the superior.
  
  

Accountabilities

• Represents Dusit’s brand and its values at all times. We will establish relationships and foremost and we will deliver an exceptional guest experience and promote Thai graciousness.
  
  

Company’s Culture

• Communicate and fully embracing the Company’s culture (our Vision, our Mission and our Values), leads by example and cascade to all your subordinates. – “Proud to belong and to contribute”
  
  

CONFIDENTIALITY

• Ensure confidentiality and secure storage of all intellectual property and data bases, both hard copy and electronic. Adhere to Dust Internet and E-mail policy. Ensure Hotel, Customer and Staff information or transactions are kept confidential during or after employment with the company.
  
  

Job Requirements

• Minimum of 5 years’ experience in marketing, communications and public relations with demonstrated success, preferably in the hospitality industry, at a 5 star level will be a distinct advantage.
• A comprehensive knowledge of the commercial aspects of a hotel and its segments, in order to produce effective, consumer and trade plans.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Demonstrated successful experience writing press releases, making presentations and negotiating with media or associated PR agencies on retainer.
• Experience overseeing the design and production of print materials and publications.
• Strong oral and written communications skills.