MARKETING MANAGER

Job Summary

To lead the marketing efforts of our F&B brands. Ideal candidate will be responsible for developing and implementing strategic marketing plans that drive brand awareness, customer engagement, and revenue growth across all outlets. Role requires a deep understanding of the F&B industry, consumer behavior, and digital trends.

Key Responsibilities:

• Develop and execute annual marketing plans aligned with business goals.
• Position the brand(s) distinctly in the market and ensure brand consistency across all platforms.
• Analyze market trends, customer needs, and competitor strategies.
• Plan and launch marketing campaigns (seasonal, promotional, digital, influencer-driven, etc.).
• Oversee content creation, photography, and video production for promotions and menu launches.
• Coordinate with chefs and outlet managers for new product launches and special events.
• Manage and grow brand presence on platforms like Instagram, TikTok, Facebook, and Google.
• Develop social media calendars and monitor engagement metrics.
• Lead performance marketing efforts including SEO, SEM, and paid ads.
• Build CRM initiatives and manage customer feedback channels.
• Plan and implement loyalty programs or partnerships that increase retention and footfall.
• Manage PR agency or coordinate with media for brand visibility.
• Organize and execute brand activations, launch events, and collaborations.
• Prepare and manage the marketing budget.
• Track campaign ROI, and report KPIs to senior management.
• Conduct market research and customer satisfaction surveys.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s is a plus).
• Minimum 10 years of marketing experience in the F&B or hospitality sector.
• Proven experience in digital marketing, brand building, and campaign management.
• Strong knowledge of social media tools, Google Ads, Meta Business Suite, Canva, etc.
• Excellent communication, leadership, and project management skills.
• Creative thinker with a strong aesthetic sense and attention to detail.
• Arabic speakers and candidates currently based in Qatar are preferred.

Job Type: Full-time