Marketing Manager

General Purpose

Manage the media to shelf planning and implementation of marketing and innovation strategies for a portfolio of brands / products under one category.

Key Responsibilities / Tasks

• Analyze and interpret data (qualitative and quantitative) that will add value and positive direction to the various brand objectives.
• Design annual operating plan of marketing initiatives within set budgetary parameters.
• Develop Marketing Strategy and growth direction for assigned category / products.
• Develop category communication strategy, managing brand budget and partnering with relevant internal and external players in order to guarantee a flawless execution
• Ensure appropriate agency leadership and partner with them to execute consumer communication campaigns.
• Lead and manage projects for all category initiatives (marketing and innovation) through cross functional coordination.
• Lead the agencies to deliver brands and communication support ensuring brand values, vision, positioning, are adhered to.
• Manage A&M spending to be in line with plan through budgeting and monthly tracking.
• Manage overall category/brand profitability through clear pricing strategy and margin management techniques
• Partner with commercial team and trade marketing to plan in-store merchandising and promotional activities.
• Set brand objectives for product, price, distribution and advertising/promotion for the various brands.
• Support monthly and annual demand planning process to achieve the category sales targets
• Responsible for the Business Growth and Profit targets across the portfolio through the development and execution of the category marketing strategy

Experience

10-12 years’ experience in Marketing preferably FMCG