Marketing Manager

Job Title: Marketing Manager - Study Abroad

Location: Faisalabad, Pakistan

Type: Full-time

Job Description

We’re looking for a Marketing Manager to lead generation and brand growth for Fave Overseas Education, a study abroad consultancy specializing in UK, Australia, Canada admissions. You’ll own digital campaigns, partnerships, and offline events to bring in qualified student leads and convert them into enrollments.

Key Responsibilities

Digital Marketing: Plan and run Meta Ads, Google Ads, TikTok campaigns targeting students for UK/Australia intakes. Track CPL, CAC, ROAS.

Content & Social: Oversee content calendar for Instagram, Facebook, TikTok. Ensure posts drive inquiries, not just likes.

Lead Management: Set up lead capture flows, follow-up processes with counsellors. Work with sales team to improve conversion from lead to deposit.

Partnerships: Build relationships with colleges, universities, education fairs, and local schools/colleges for student sourcing.

Events: Plan and execute education fairs, seminars, school visits in Faisalabad and nearby cities.

Analytics: Weekly reporting on leads, cost per lead, conversion rates. Use data to cut waste and scale what works.

Brand: Ensure consistent brand voice across all channels. Manage Google Reviews, testimonials, PR.

Requirements

Experience: 2-4 years in marketing, preferably in education, travel, or lead-gen heavy businesses. Agency experience also works if they’ve handled education clients.

Skills:

- Hands-on with Meta Ads Manager, Google Ads

- Basic analytics: Google Analytics, UTM tracking, Excel/Sheets

- Copywriting: Can write ad copy that gets clicks from Pakistani students

- Event management: Organized, can handle logistics for 200+ person fairs

Knowledge: Understands study abroad process - visas, intakes, popular destinations. If not, must be fast learner.

Mindset: Performance-driven. Comfortable being measured on leads and conversions, not just “brand awareness”.

Language: Fluent in Urdu and English. Punjabi is a plus for local outreach.

Tools: Familiar with Canva, CRM like HubSpot/GoHighLevel, WhatsApp Business API is a bonus.

Nice to Have

Experience running campaigns for Sept/Jan intakes

Existing network with colleges in Faisalabad/Lahore

Video editing for Reels/TikTok

What We Offer

Competitive salary: Market competitive salary based on experience + performance bonus on enrollments

Direct ownership: You’ll build marketing from ground up, not just execute tasks

Growth: Exposure to UK/Australia education market, travel for fairs

Job Type: Full-time

Pay: Rs35,000.00 - Rs70,000.00 per month

Work Location: In person