Marketing Manager (Growth & Strategy Lead)

Digital Phantom is a fast-scaling digital marketing agency serving clients across Canada and the United States. We specialize in paid advertising, lead generation, branding, and performance-driven growth systems.

We are looking for a high-caliber Marketing Manager (Growth & Strategy Lead) who will spearhead all marketing initiatives — owning strategy, execution oversight, and cross-team coordination.

This is a leadership role designed for someone who can think strategically and execute operationally.

Role Overview

You will lead marketing strategy development, build campaigns from the ground up, and align closely with the sales team, SDRs, designers, and marketing specialists to drive measurable growth.

You must be comfortable working in Canadian and US time zones.

Key ResponsibilitiesStrategic Leadership

• Develop full-funnel marketing strategies aligned with revenue targets
• Conceptualize and launch multi-channel campaigns (Meta, Google, Email, Funnels, etc.)
• Identify growth opportunities for both agency and client accounts
• Build quarterly and monthly campaign roadmaps

Team Coordination

• Work closely with SDRs to refine messaging and lead quality
• Align marketing initiatives with sales conversion strategies
• Coordinate with designers, media buyers, and content teams
• Ensure campaign execution meets performance KPIs

Performance & Optimization

• Analyze campaign performance and marketing metrics
• Improve cost-per-lead, ROAS, and conversion rates
• Present strategic reports and actionable insights
• Continuously optimize funnels and growth systems

Requirements

• 4+ years of experience in digital marketing (agency experience preferred)
• Proven experience leading marketing campaigns from strategy to execution
• Strong understanding of paid ads, lead generation, and funnel optimization
• Experience managing and coordinating cross-functional teams
• Strong analytical and leadership skills
• Excellent English communication skills
• Comfortable working in Canadian & US time zones

Educational Preference:
Candidates from reputed institutions such as LUMS, IBA, or LSE will be strongly preferred.

What We’re Looking For

• A proactive leader who takes ownership
• Strategic thinker with execution capability
• Data-driven decision maker
• Highly organized and performance-oriented
• Someone capable of building scalable marketing systems

What We Offer

• Fully remote opportunity
• Competitive salary (based on experience)
• Performance-based incentives
• Opportunity to lead and shape the agency’s marketing division
• Long-term growth within a scaling organization

Pay: Rs125,000.00 - Rs170,000.00 per month

Work Location: Remote