Marketing & Social Media Manager

Position Title: Marketing & Social Media Manager
Organization: RPK Critter Care & Animal Hospital

About RPK Critter Care & Animal Hospital

RPK Critter Care & Animal Hospital is a well-established veterinary healthcare facility dedicated to providing high-quality medical, surgical, and preventive care for pets and animals. Our mission is to ensure the health, comfort, and well-being of every animal while building long-term trust with pet owners through compassionate and professional veterinary services.

Position Overview

RPK Critter Care & Animal Hospital is seeking a creative and results-driven Marketing & Social Media Manager to lead the hospital’s marketing, branding, and digital presence. The ideal candidate will be responsible for developing and executing marketing strategies, managing social media platforms, increasing brand awareness, and engaging with the community of pet owners.

This role requires a combination of strategic marketing thinking, digital marketing expertise, content creation skills, and strong communication abilities.

Key Responsibilities

• Develop and implement marketing and brand strategies to promote veterinary services, pet healthcare awareness, and hospital activities.
• Manage and grow the hospital’s social media platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Plan and create engaging content including posts, reels, videos, stories, and graphics related to pets, animal care, hospital services, and awareness campaigns.
• Execute digital marketing campaigns to increase reach, engagement, and customer inquiries.
• Monitor social media trends and implement creative campaigns to improve online presence.
• Respond to online inquiries, messages, comments, and customer feedback professionally.
• Coordinate with veterinarians and staff to create educational and promotional content.
• Manage online advertising campaigns including social media ads and promotional boosts.
• Analyze marketing performance using analytics tools and provide monthly performance reports.
• Plan promotional activities, collaborations, and awareness campaigns related to pet care and veterinary services.
• Maintain brand consistency across all marketing materials and communication channels.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Media Studies, Business Administration, or related field.
• 2–5 years of experience in marketing, digital marketing, or social media management.
• Strong knowledge of social media platforms, content creation, and digital marketing tools.
• Experience with graphic design tools (Canva, Adobe, etc.) and basic video editing is preferred.
• Understanding of social media analytics, engagement strategies, and online advertising.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging and informative content.
• Ability to work independently and manage multiple marketing campaigns simultaneously.
• Passion for animals and pet care industry is a strong advantage.

Benefits

• Competitive salary package
• Professional growth and development opportunities
• Creative and collaborative work environment
• Opportunity to contribute to animal healthcare awareness

How to Apply

Interested candidates can send their resume and portfolio

Job Type: Full-time

Pay: Rs50,000.00 - Rs75,000.00 per month

Experience:

• Digital Marketing: 3 years (Preferred)
• Social Media Management: 2 years (Preferred)
• E-Commerce: 1 year (Preferred)

Work Location: In person