Marketing Specialist

PRIMARY PURPOSE:

The Marketing Specialist is a dynamic, entry-level opportunity for a creative communicator eager to make an impact. In this role, you will be at the center of our internal and external marketing efforts — crafting compelling content, managing digital platforms, and collaborating across teams to keep our community informed, inspired, and engaged. If you love storytelling, thrive in a fast-paced environment, and want to build a broad foundation in modern marketing communications, this is the role for you.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Content Creation & Publishing

• Write, edit, and publish engaging content across a variety of channels including newsletters, bulletins, intranet pages, and digital displays
• Develop multimedia content — articles, announcements, short videos, and graphics — tailored to diverse audiences
• Ensure all content is on-brand, accurate, and aligned with organizational voice and standards
• Manage inventory and distribution of print and digital informational materials

Digital Platform Management

• Manage and continuously improve the organization's intranet and internal digital platforms
• Develop strategies to grow platform engagement and adoption across departments
• Monitor analytics and user feedback to identify opportunities for enhancement
• Maintain content governance policies for internal digital channels

Cross-Team Collaboration

• Partner with departments across the organization to gather, synthesize, and communicate key information
• Work closely with the Digital Strategy team to improve communications tools and workflows
• Build and maintain relationships with stakeholders to keep communications timely and relevant

Events & Campaigns

• Promote internal events, programs, and initiatives to the broader community
• Support the planning and execution of events, town halls, and engagement campaigns
• Create post-event recaps and follow-up communications to keep stakeholders informed

Strategy & Measurement

• Help develop and execute comprehensive communications plans and editorial calendars
• Track the performance of communications initiatives and recommend data-driven improvements
• Stay current with trends and best practices in marketing, internal communications, and digital engagement

Change & Crisis Communications

• Support the development of clear, timely communications around organizational changes or sensitive topics
• Ensure consistent messaging during periods of transition or uncertainty

Team Development

• Mentor and manage student workers on communications projects and tasks
• Provide training and support to team members on communications tools and best practices

EDUCATION:

Bachelor's Degree in Communications, Marketing, Public Relations, Journalism, or a related field.

EXPERIENCE:

Minimum of 0 to 2 years of marketing, communications, or content creation experience. Internship and project-based experience welcomed. Experience in higher education communications preferred.

CERTIFICATION:

N/A

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong storytelling and written communication skills with the ability to adapt tone and style for different audiences
• Proficiency in Microsoft Office Suite; comfort learning new tools quickly
• Familiarity with basic graphic design or content creation platforms (Canva, Adobe, etc.)
• Excellent attention to detail and organizational skills
• Strong project management skills with the ability to juggle multiple priorities
• Collaborative mindset with the ability to work independently when needed
• Experience working with or mentoring student workers is a plus
• Must support the University's Catholic mission

PHYSICAL SKILLS AND ABILITIES:

Requires ordinary ambulatory skills sufficient to visit other locations; the ability to stand, walk and manipulate (lift, carry, move) light weights of up to 10 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, type and perform data entry, visual acuity to use a keyboard and read information, ability to hear in order to answer telephones and communicate verbally, and the ability to sit for extended periods of time.

WORKING CONDITIONS:

Work is performed indoors in a standard office environment with minimal safety hazards, requiring seated, standing, and movement work.