Marketing Web Writing Assistant - Marketing & Brand Strategy

Summary

The Marketing Web Writing Assistant plays a vital role in supporting Bowling Green State University's enrollment marketing efforts by creating compelling, SEO-optimized web content for academic programs. This position offers hands-on experience in content strategy, search engine optimization, and project management while collaborating with campus partners across the University.

Career Readiness Competencies:

• Communication
• Critical Thinking
• Professionalism
• Teamwork
• Technology

Essential Functions

• Write copy for marketing program webpages for BGSU academic programs according to prescribed templates and guidelines
• Write and edit enrollment-focused web content for Marketing and Brand Strategy initiatives
• Interface directly with campus partners and subject-matter experts across various academic disciplines
• Conduct SEO and AEO research to optimize content for search visibility
• Update copy on enrollment-focused websites to ensure accuracy and effectiveness
• Manage and track projects in a digital project management system
• Route program pages for review and approvals through appropriate channels
• Ensure program page projects are completed by designated deadlines
• Assist and support additional integrated communication and marketing efforts as needed

Minimum Qualifications

• Experience writing search engine-optimized web content and with answer engine optimization
• Strong work ethic and attention to detail
• Previous experience with higher education marketing and writing
• Ability to track and keep many projects moving simultaneously
• Thrives in a deadline-driven environment
• Excellent written and verbal communication skills
• Positive attitude and professional demeanor
• Proficient in SEO writing, spelling, and grammar
• Demonstrate effective verbal and written communication skills
• Demonstrate the ability to think critically while making decisions
• Ability to work collaboratively with others in the community

Additional Information

• To apply, please send an email with resume to Anne-Margaret Swary, Director of Marketing Strategy in the Office of Marketing and Brand Strategy, at amswary@bgsu.edu

Bowling Green State University is an Equal Opportunity Educator and Employer. We are committed to ensuring an equal employment opportunity for all applicants and encourage applications from all regardless of sex, race, veteran-status, disability, age, gender identity, genetic information, religion, or sexual orientation. EEOC Know Your Rights Poster: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email ohr@bgsu.edu.

BGSU is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents