Media Buyer / Performance Marketer

Hiring a results-driven Media Buyer / Performance Marketer to manage and optimize paid digital advertising campaigns across multiple platforms. This role is focused on real estate lead generation, performance optimization, and maximizing return on ad spend (ROAS).

The ideal candidate has hands-on UAE experience, strong analytical skills, and proven success managing performance marketing campaigns across Meta, Google, TikTok, and Snapchat.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads
• Develop and execute performance marketing strategies focused on real estate lead generation and conversions
• Monitor daily campaign performance and optimize targeting, creatives, budgets, and bidding strategies
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages
• Collaborate with the design and content teams to produce high-performing ads
• Analyze campaign data and prepare weekly performance reports with actionable insights
• Ensure efficient ad spend while maintaining lead quality and ROI
• Stay updated with platform algorithm changes, trends, and best practices in digital advertising

Requirements & Qualifications

• 2–4 years of experience in media buying and performance marketing
• UAE experience is mandatory
• Proven experience running lead generation campaigns, preferably in real estate
• Strong hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and Snapchat Ads
• Solid understanding of analytics and tracking tools such as GA4, Google Tag Manager (GTM), AppsFlyer, or similar
• Familiarity with creative tools such as Canva, Adobe Illustrator, or Photoshop is a plus
• Strong analytical skills, attention to detail, and time management abilities
• Bachelor’s degree in Marketing, Business, Advertising, or a related field
• Fluency in Arabic is required

Job Type: Full-time

Application Question(s):

• Which advertising platforms have you actively managed campaigns on?
• How many years of hands-on experience do you have in digital media buying and performance marketing?
• Do you have experience managing lead generation campaigns in the real estate sector?

Language:

• Arabic (Required)