Meta Ads Specialist

We are looking for a highly skilled Meta Ads Specialist to join our growing team. Our company manages multiple brands and clients across various industries, and we are dedicated to running effective, high-performing ad campaigns. As a Meta Ads Specialist, you will be responsible for managing and optimizing Facebook and Instagram ad campaigns to drive conversions, lead generation, and brand awareness.

Key Responsibilities

• Develop and execute advertising strategies on Meta platforms (Facebook & Instagram) based on client objectives
• Create and optimize ad copies and visuals for better performance
• Research and target the right audiences using custom, lookalike, and remarketing strategies
• Monitor and analyze campaign performance (CPC, CPM, CTR, ROAS, etc.) and prepare reports
• Manage ad budgets efficiently to meet KPIs
• Run A/B testing on creatives, targeting, and placements
• Coordinate with design and content teams
• Stay updated with Meta Ads trends and platform updates

Qualifications

• Proven experience in managing Meta (Facebook & Instagram) Ads
• Strong knowledge of Meta Ads Manager, audience targeting, and optimization
• Understanding of PPC and digital marketing concepts
• Experience with analytics tools such as Google Analytics and Facebook Pixel
• Good copywriting and budget management skills
• Ability to manage multiple campaigns independently
• Strong communication and reporting skills

Preferred Skills

• Experience with other paid platforms like TikTok or LinkedIn
• Knowledge of conversion tracking and pixel setup
• Meta Blueprint or similar certification

What We Offer

• Competitive salary based on experience
• Opportunity to work with multiple brands and industries
• Professional growth and career development

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person