Meta & Google Ads Specialist

Key Responsibilities:

• Develop, implement, and manage high-performing paid advertising campaigns on Meta Ads Manager (Facebook, Instagram) and Google Ads (Search, Display, Shopping, YouTube, Performance Max).
• Conduct thorough keyword research, audience segmentation, competitive analysis, and bidding strategy development.
• Create, test, and optimize compelling ad copy, visuals, and video assets to maximize campaign effectiveness.
• Continuously monitor, analyze, and optimize campaign performance against key metrics such as ROAS, CPA, CTR, and conversion rates.
• Manage advertising budgets effectively, focusing on maximizing return on investment (ROI).
• Utilize Google Analytics 4 (GA4) to track conversions, analyze user behavior, and provide end-to-end customer journey insights.
• Develop and present clear, concise performance reports and dashboards using tools.
• Collaborate closely with creative, content, product, and sales teams to ensure alignment of paid media strategies.
• Stay up-to-date with the latest trends in performance marketing, platform algorithm changes, and privacy regulations.

Soft Skills:

• Outstanding communication, presentation, and interpersonal skills, capable of articulating complex strategies to diverse audiences.
• Excellent leadership, mentorship, and team collaboration abilities.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.
• Proactive, curious, and a continuous learner, dedicated to staying ahead of industry trends.

Job Type: Full-time

Work Location: In person