Paid Ads Specialist

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We are looking for a Paid Ads Specialist to plan, manage, and optimize digital advertising campaigns for our business. The ideal candidate is analytical, detail-oriented, and experienced in running paid campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, or other digital advertising channels.

In this role, you will be responsible for creating ad campaigns, managing budgets, testing ad creatives, monitoring performance, and making data-driven improvements to increase leads, sales, traffic, or brand awareness. You should understand how to target the right audience, write or review effective ad copy, analyze campaign results, and adjust campaigns based on performance.

The ideal candidate has experience with paid social media ads, search ads, retargeting campaigns, conversion tracking, audience targeting, A/B testing, and performance reporting. Strong knowledge of ad platforms, analytics, and campaign optimization is important for success in this position.

Responsibilities include setting up and managing paid advertising campaigns, researching target audiences, creating campaign strategies, monitoring ad spend, testing headlines, copy, images, and videos, reviewing key metrics such as clicks, conversions, cost per lead, cost per purchase, ROAS, and ROI, and providing regular performance updates with recommendations for improvement.

This role is best suited for someone who is proactive, results-driven, and comfortable working independently. Applicants should be familiar with tools such as Meta Ads Manager, Google Ads, Google Analytics, TikTok Ads Manager, LinkedIn Campaign Manager, reporting dashboards, and tracking pixels.

Previous experience managing paid ad budgets and producing measurable campaign results is preferred.

Pay: From Rs45,000.00 per month

Work Location: Remote