Paid Media Manager

Labyrinth Digital is hiring. To apply, please include answers to the 3 questions at the bottom. Please provide the answer to the questions in the Cover Letter section of the application. If you do not provide answers you will not be considered.

Overview

Looking for someone to lead the paid media at Labyrinth Digital. You will become the go to / subject matter expert for all things paid media. If you are analytical and entrepreneurial this is a perfect opportunity!

Responsibilities

• Develop strategic paid media plans (eg: platform, budget recommendations, audience development, account and campaign structure)
• Build, launch and manage campaigns on multiple advertising platforms
• Daily management of paid media campaigns- optimizing creative, managing media spends, audience optimizations etc
• Actively test and analyze keywords, ad copy, landing pages across various paid media platforms to drive results in line with clients’ goals
• Lead bi-weekly client calls to discuss account performance and action plans based on findings
• Compile monthly and quarterly performance reports
• Communicate paid media plan to clients and internal team members
• Work directly with the creative team to provide strategic analysis and provide support on what is performing well and not well.
• Work with strategy and analytics leads on auditing paid media accounts
• Responsible for assisting in the technical set-up for paid campaigns ie placing pixels, setting up conversion goals, product feed
• Stay up to date with the latest paid media trends through ongoing trainings, and conferences

Skills And Qualifications

• Experience in eCommerce
• 3-5 years of professional experience
• 2-4 years of experience in campaign management or a digital media buying role
• Prior agency experience is required for this role
• Managed campaigns on these platforms: Google Search, Google Shopping, YouTube, Meta
• Analytical and lifelong learner
• Certified in Google Analytics & Google Ads
• In-depth knowledge of Microsoft Excel, PowerPoint, Google Data Studio
• Nice to have: TikTok, Pinterest, Bing, Snapchat, Reddit, Spotify, Google Tag Manager
• BA Degree

Benefits

• Unlimited vacation and sick time
• 401K retirement plans with 4% match
• Healthcare
• Work from home
• Computer

Salary Range

• $70-$85K

About Us

We are a growth marketing agency based in Denver, CO and we’re all about strategy, analytics, media buying, and email marketing for eCommerce businesses in the health, fitness, and outdoor industries. Our ultimate goal? Making our clients’ goals a reality! We work hard to tackle important projects, but we also believe in maintaining a sustainable and healthy work-life balance for our team members.

To Apply

Please provide the answer to the questions in the Cover Letter section of the application. If you do not provide answers you will not be considered.

1 - How many years of experience do you have working in paid media.

2- We are a small company. We have 2 team members and are looking to add the 3rd. There isn’t a corporate ladder to climb and we are pretty informal. We work hard, we’re smart and we love tackling small business challenges. What are you looking for in a company and why?

3- Describe a recent paid media win you’re proud of. What was the strategy, what challenges did you face, and what were the results?

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k) 4% Match
• Dental insurance
• Health insurance
• Unlimited paid time off

Experience:

• marketing agency: 1 year (Preferred)
• paid media: 2 years (Preferred)

Work Location: Remote