Performance Marketing Consultant (Google & Meta Ads)

Job DescriptionPosition: Performance Marketing Consultant (Google & Meta Ads)

Location: Karachi / Remote

Engagement Type: Consultant

Role Overview

We are looking for an experienced Performance Marketing Consultant with strong expertise in Google Ads and Meta (Facebook & Instagram) Ads. The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns with a clear focus on ROI, lead generation, and revenue growth.

This is a consulting role, requiring both strategic thinking and hands-on execution.

Key Responsibilities

• Plan, manage, and optimize Google Ads (Search, Display, YouTube, Performance Max).
• Execute and scale Meta Ads (Facebook & Instagram) campaigns for lead generation and conversions.
• Develop paid media strategies aligned with business and growth goals.
• Conduct audience research, funnel setup, and retargeting strategies.
• Optimize ad creatives, copy, bidding strategies, and landing page performance.
• Monitor daily performance metrics and budgets to maximize ROAS.
• Analyze campaign data and prepare performance reports with actionable insights.
• Perform A/B testing on ads, creatives, and audiences.
• Collaborate with design, content, and development teams when needed.
• Stay updated with the latest trends, platform updates, and best practices in paid advertising.

Required Skills & Qualifications

• Proven experience as a Google Ads & Meta Ads specialist or consultant.
• Strong understanding of performance marketing, funnels, and conversion tracking.
• Hands-on experience with Google Analytics, Google Tag Manager, and Meta Pixel.
• Ability to manage multiple campaigns and budgets efficiently.
• Strong analytical mindset with data-driven decision-making.
• Excellent communication and reporting skills.
• Experience working with e-commerce and/or lead-generation businesses is a plus.
• Self-driven, independent, and results-oriented.

Nice to Have

• Experience managing international ad accounts.
• CRO (Conversion Rate Optimization) knowledge.
• Landing page optimization experience.
• Agency or consulting background.

Job Type: Full-time

Work Location: Remote