Performance Marketing Specialist

Performance Marketing Specialist | Unacademy

Experience: 1-2 Years

Function: Performance Marketing

Bengaluru | On-site - Domlur, Bangalore

About Unacademy

Unacademy is one of India’s leading learning platforms, empowering millions of learners across online learning, offline centres, and test-prep platforms like PrepLadder . We operate in a fast-paced, high-ownership environment where data, experimentation, and impact drive growth.

About the Role

We’re looking for a Performance Marketing Analyst to support and scale paid acquisition initiatives across Unacademy’s growth ecosystem. This role is ideal for someone who enjoys working with data, dashboards, experimentation, and optimization and wants to grow in large-scale performance marketing.

What You’ll Work On

• Analyze and optimize campaigns across Google, Meta, YouTube & programmatic channels
• Track metrics such as CAC, ROAS, CTR, conversion rates & revenue
• Build and maintain daily/weekly performance dashboards and MIS reports
• Support A/B testing, creative performance analysis, and funnel optimization
• Collaborate with Growth, Analytics, Creative & Product teams

What We’re Looking For

• 1-2 years of experience in Performance Marketing / Growth Analytics
• Hands-on experience with Google Ads & Meta Ads
• Strong analytical skills with Excel / Google Sheets
• High attention to detail and a data-first mindset
• Ability to thrive in a fast-paced, high-ownership environment
• Strong academic background; graduates from Tier-1 / premier institutes are preferred

Why Join Unacademy?

• Work on high-impact, large-scale growth campaigns
• Learn directly from senior performance marketing leaders
• Strong exposure to experimentation, analytics & funnel strategy
• Clear growth path within the performance marketing function