PPC Lead Generation Specialist – Meta Ads (Remote)

About Us

We’re a B-Corp certified full-service marketing agency based in Vancouver, Canada. We run ROI-driven campaigns for clients across North America, specializing in PPC, SEO, branding, and full-scale content production from our in-house studio.

We’re expanding our performance marketing team and looking for a PPC Specialist focused on Lead Generation who can help us drive high-quality leads for our clients across various industries.

Role Overview

You will be responsible for planning, executing, and optimizing lead generation PPC campaigns on Google Ads and Meta Ads (Facebook/Instagram).

You’ll work closely with our PPC Lead, who will collaborate with you on strategy, while you focus on hands-on campaign management, optimization, and performance scaling. This is a data-driven, execution-focused role — perfect for someone who knows how to get real results through structured testing, smart targeting, and creative optimization.

Key Responsibilities

• Plan, launch, and optimize Google and Meta Ads campaigns focused on lead generation for service-based clients.
• Build and manage Search, Display, and Performance Max campaigns optimized for lead volume and quality.
• Develop Meta Ads funnels, including prospecting, remarketing, and retargeting campaigns.
• Conduct A/B testing on creative, copy, landing pages, and offers to maximize CTR and conversion rates.
• Implement precise conversion tracking via GA4, GTM, and CRM integrations, ensuring full-funnel visibility.
• Manage campaign budgets, pacing, and bid strategies to achieve target CPL and ROI.
• Analyze data to identify trends, bottlenecks, and scaling opportunities across channels.
• Collaborate with copywriters, designers, and the creative director to produce effective ad creatives.
• Prepare performance reports with actionable insights and optimization recommendations.
• Stay current with PPC trends, platform updates, and best practices for lead generation.

Required Skills & Experience

• 3+ years of hands-on experience running profitable lead generation PPC campaigns ($30K+/month ad spend).
• Proven success managing Google Search, Display, and Meta Ads for B2B or service-based clients.
• Strong understanding of funnel optimization, audience segmentation, and conversion tracking.
• Proficiency with GA4, GTM, and UTM tracking, including CRM and pixel integrations.
• Data-driven mindset with the ability to make quick, informed optimization decisions.
• Excellent written English and communication skills for reporting and collaboration.
• Experience managing campaigns across multiple client accounts or verticals.

Nice to Have

• Experience with LinkedIn Ads or YouTube Ads for B2B lead generation.
• Knowledge of landing page optimization tools (e.g., Unbounce, Instapage, or Webflow).
• Familiarity with marketing automation and CRM platforms (HubSpot, GoHighLevel, etc.).
• Experience with North American markets and service-based industries.
• Understanding of lead quality tracking and offline conversion imports.

What We Offer

• Ongoing work with multiple clients across diverse industries focused on high-quality lead generation.
• A clearly defined role — you manage technical campaign delivery; we handle client relationships and creative production.
• Collaborative team culture that values profitability, efficiency, and creativity.
• Opportunity to grow into a long-term partnership with a leading Canadian marketing agency.

To Apply, please send us

• A brief introduction highlighting your PPC lead generation experience.
• 2–3 case studies showing measurable results (e.g., CPL reduction, conversion rate improvements, or ROI gains).
• Your availability and confirmation of at least 3 hours overlap with PST (Vancouver) time zone.

Please connect with me on LinkedIn and share your responses there: linkedin.com/in/lizclaydb

Job Type: Full-time

Application Question(s):

• Please share the link to your LinkedIn profile.
• How many years of hands-on experience do you have managing profitable Meta Ads lead generation PPC campaigns with a monthly ad spend of $30K or more? Please specify your monthly ad spend ranges.

Work Location: Remote