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Relationship Manager Digital Sales

Job Title: Relationship Manager Digital Sales

Job Grade: OG-III

Location: Islamabad

Reports to: AVP


About the Role:

We are looking for a Relationship Manager – Digital Sales to drive acquisition and growth of banking products through Point of Sale (POS) and digital channels. The role requires hands‑on experience with banking products, merchant onboarding, and relationship management to achieve sales targets and enhance customer value.


Job Responsibilities:

  • Responsible to drive and manage the execution of sales strategy and customer acquisition process in order to meet, exceed portfolio growth and cross sell targets.
  • Ensure targeted percentage of portfolio of CASA is achieved.
  • Must possess knowledge about CASA & bilinear fundamental to achieve CASA growth through POS machine and NTB.
  • Identify target customers both locally within the region/ area in order to establish a basis for potential business.
  • Achieve fairly deposit to support liability segment growth by complying with State Bank guidelines.
  • Establish and maintain good relationships with key potential clients, and develop these into successful, ongoing business relationships.
  • Acquire new portfolio to maximize sales performance to achieve revenue targets through Liability products.
  • Ensue liability mobilization over a large number of accounts to minimize concentration risk and volatility in the portfolio.
  • Expands revenue by marketing new products and services to existing and new clients.
  • Ensure the objectives are met within Bank policies, procedures, strategies and maintain coordination with internal units of the bank.
  • Ensure deposit mobilization and NTB account Opening.
  • Handle activities ranging from identifying client’s financial needs and provide a need-based solution to clients like Payments & Cash Management, Trade Services, Investment Banking.
  • Seek opportunities to cross-sell or upsell to existing clients.
  • Monitor and assess the activities of our competitors to proactively satisfy and retain our clients.
  • Resolve any customer complaints promptly and professionally.
  • Any task/ assignment assigned by Line Manager to be completed in efficient and effective manner.


Job Requirement

  • Hold a Bachelor’s degree from a reputable Institution in business administration, commerce, accounting, marketing, economics or finance.
  • Have a minimum of 2 years of relevant work experience in sales planning, management, and operations experience within the retail/consumer banking.


Essential Skills:

  • Skilled in business planning, retail banking, customer behavior and distribution
  • Ability to work under pressure
  • Presentation skills
  • Customer focused
  • Proficient in MS office
  • Ability to work in a team


Desirable Skills:

  • Knowledge of Banking products/processes and policies.
  • Understanding of compliance and regulatory requirements for each of the products

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