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SaaS Product Marketing Specialist
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Key Responsibilities:
Product Positioning & Messaging:
(Again — NOT digital marketing content)
:
Product Positioning & Messaging:
- Develop compelling product positioning and core messaging for Fintech SaaS products.
- Translate complex technical features into clear value propositions for global clients.
- Create personas, ICP definitions, and buyer journey mapping.
- Plan and execute GTM strategies for new product launches and feature releases.
- Collaborate with Product & Sales teams to ensure alignment across all stages of the product lifecycle.
- Own product marketing content for GTM campaigns, sales kits, and customer onboarding.
- Conduct ongoing competitor analysis (features, pricing, positioning).
- Identify market gaps, opportunities, and trends in Fintech.
- Maintain competitive battle cards for Sales teams.
- Gather insights from Sales, Support, and CS to understand customer pain points & use cases.
- Conduct customer interviews, surveys, and feedback loops for feature improvement.
- Build product storytelling through real customer success cases.
- Develop pitch decks, product demos scripts, comparison sheets, case studies, and ROI calculators.
- Train Sales teams on product updates and competitive positioning.
- Support Sales with targeted messaging for high-value deals.
(Again — NOT digital marketing content)
- Create product sheets, whitepapers, solution briefs, feature guides, pricing comparisons, etc.
- Collaborate with Design teams to develop visually compelling product collateral.
:
- 2.5–6 years of experience in SaaS Product Marketing, Product Strategy, Product Growth, or GTM.
- Strong understanding of SaaS B2B, preferably Fintech, RegTech
- Ability to convert complex product features into customer-centric messaging.
- Experience performing competitive analysis and positioning.
- Strong analytical & research skills.
- Excellent communication and presentation abilities.
- Experience working closely with Product Managers, Sales & CS teams.
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