Sales Representative

The sales representative will be responsible for administering and selling products or services to assigned customers and territories, either directly or through a distribution network. Acts as the primary company contact, with a strong focus on driving sales and profit growth through the development and expansion of customer relationships

• Focus on achieving defined sales targets within the assigned category/area.
• Maintain and expand the customer base by building strong relationships with key clients and identifying new business opportunities.
• Recommend new product lines by identifying potential opportunities and suggesting improvements in products, packaging, or services.
• Execute RADAR, the market intelligence system, to track competitors’ 5Ps activities (Product, Price, Place, Promotion, People).
• Manage accounts receivable proactively to ensure healthy cash flow.
• Take full responsibility for Client Relationship Management (CRM).
• Ensure timely and accurate supply to customers.

Key Performance Indicators (KPIs):

• Achievement of defined sales targets.
• Growth in customer base.
• Accurate and timely market condition analysis and reporting.
• Competitor strategy tracking and timely reporting.
• Zero overdue in collections.
• 100% customer satisfaction.
• Adherence to route plans and timely submission of call reports.