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analyst - digital marketing Jobs in New York

analyst - digital marketing

analyst content perf & optimization Jobs in New York

analyst content perf & optimization

analyst, analytics & reporting-1 Jobs in New York

analyst, analytics & reporting-1

analyst digital marketing

American Express

<div><div>At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. 
</div><div></div><div>Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express 
</div><div></div><div>The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel &amp; Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. 
</div><div></div><div>The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. 
</div><div></div><div>How will you make an impact in this role?
</div><ul><li>Deriving insights through monitoring and reporting on KPIs including acquisitions, traffic and SEO trends
</li><li>Sharing Site metrics on a weekly and monthly basis to inform team of pacing at a channel and product level
</li><li>Creating and managing channel forecast on a monthly basis
</li><li>Creating compelling stories to socialize success, key learnings, conclusions, and implications to the Site strategy
</li><li>Partnering closely with internal teams across finance, technology, and analytics to synthesize reporting data and results related to test and learn initiatives
</li><li>Assisting with the development of strategic briefs to inform the optimization of user experience
</li><li>Maintaining vendor relationships with external analytics/data providers
</li><li>Managing cross-functional relationships and leading weekly meetings across internal partners including Marketing, Technology, Legal/Compliance, Brand, Analytics and Product teams 
</li></ul><div>Minimum Qualifications:
</div><ul><li>Bachelor&rsquo;s degree required
</li><li>Proficiency in MS Excel and PowerPoint
</li><li>Digital marketing and/or web/ marketing analytics experience
</li><li>Comfortable with data sets to develop forecasting and looking at micro and macro trends and their impacts
</li>Strong mix of analytical and problem-solving skills; comfortable deriving insights from data] 
<li>
</li></ul><div>Preferred Qualifications:
</div><ul><li>Creative team player mentality to drive over-arching team goals
</li><li>Proficient business acumen, presentation and storytelling skills
</li><li>Excellent verbal and written communication skills
</li><li>Passion for customer-centric strategies and experiences
</li><li>Demonstration of strength in organizational skills with relentless attention to detail
</li><li>Self-starter with an ability to navigate a large matrixed organization independently
</li><li>Healthy curiosity for trends, insights, and new developments in the digital landscape
</li></ul>Salary Range: $65,500.00 to $102,500.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
<ul><li>Competitive base salaries
</li><li>Bonus incentives
</li><li>6% Company Match on retirement savings plan
</li><li>Free financial coaching and financial well-being support
</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits
</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
</li><li>Free and confidential counseling support through our Healthy Minds program
</li><li>Career development and training opportunities
</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the &ldquo; Know Your Rights &rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.</div>

Analyst - Digital Marketing

<div>
 
 
 
 At American Express, our culture is built on a 175-year history of innovation, shared
 
 
 
 
 
 values
 
 
 
 
 
 and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
 
 
 &nbsp;
 
 
 
 
 
 
 Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
 
 
 &nbsp;
 
 
 
 
 
 
 The Team
 
 
 
 
 
 
 The Enterprise Comms &amp; MarTech Experiences (ECMX) team is a global organization within Membership Portfolio Services (MPS). As American Express&rsquo; marketing services center of excellence, we power high-quality, efficient, and user-centric digital marketing experiences that accelerate business growth through world-class MarTech and MarOps solutions.
 
 
 
 
 
 
 
 
 
 The Enterprise Comms &amp; MarTech Experiences (ECMX) team is a global organization within Membership Portfolio Services (MPS). As American Express&rsquo; marketing services center of excellence, we power high-quality, efficient, and user-centric digital marketing experiences that accelerate business growth through world-class MarTech and MarOps solutions.
 
 
 
 
 
 The Role
 
 
 
 
 
 Search is often the first touchpoint between a customer and our brand &mdash; and you&rsquo;ll be at the center of shaping that experience. As an
 
 SEO Analyst at American Express
 
 , you&rsquo;ll play a key role in building and scaling our Enterprise SEO Framework, ensuring millions of customers around the world can easily discover and engage with our products and services.
 
 
 
 
 
 This is a unique opportunity to blend
 
 hands-on technical SEO expertise
 
 with creativity and experimentation. You&rsquo;ll collaborate across marketing, product, and technology teams to drive measurable growth, while also tapping into
 
 cutting-edge Generative AI (GenAI) tools
 
 to optimize workflows and unlock new possibilities for search.
 
 
 
 
 
 Search is often the first touchpoint between a customer and our brand &mdash; and you&rsquo;ll be at the center of shaping that experience. As an
 
 SEO Analyst at American Express
 
 , you&rsquo;ll play a key role in building and scaling our Enterprise SEO Framework, ensuring millions of customers around the world can easily discover and engage with our products and services.
 
 
 
 
 
 This is a unique opportunity to blend
 
 hands-on technical SEO expertise
 
 with creativity and experimentation. You&rsquo;ll collaborate across marketing, product, and technology teams to drive measurable growth, while also tapping into
 
 cutting-edge Generative AI (GenAI) tools
 
 to optimize workflows and unlock new possibilities for search.
 
 
 
 
 
 If you&rsquo;re curious, data-driven, and excited about the chance to make a global impact at one of the world&rsquo;s most respected brands, this role is for you.
 
 
 
 
 
 
 
 
 
 
 
 Search is often the first touchpoint between a customer and our brand &mdash; and you&rsquo;ll be at the center of shaping that experience. As an
 
 SEO Analyst at American Express
 
 , you&rsquo;ll play a key role in building and scaling our Enterprise SEO Framework, ensuring millions of customers around the world can easily discover and engage with our products and services.
 
 
 
 
 
 This is a unique opportunity to blend
 
 hands-on technical SEO expertise
 
 with creativity and experimentation. You&rsquo;ll collaborate across marketing, product, and technology teams to drive measurable growth, while also tapping into
 
 cutting-edge Generative AI (GenAI) tools
 
 to optimize workflows and unlock new possibilities for search.
 
 
 
 
 
 If you&rsquo;re curious, data-driven, and excited about the chance to make a global impact at one of the world&rsquo;s most respected brands, this role is for you.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 
 
 
 Support SEO Strategy Execution
 
 : Partner with SEO leads, business units, and agencies to implement SEO best practices for U.S. and global markets.
 
 
 </li>
 <li>
 
 
 
 Technical SEO Contributions
 
 : Assist in analyzing platform improvements (JavaScript/React environment) to ensure crawlability, indexation, and site performance.
 
 
 
 </li>
 <li>
 
 
 
 AI-Enhanced SEO Workflows
 
 : Use GenAI tools to support keyword research, content optimization, metadata generation, and reporting.
 
 
 
 </li>
 <li>
 
 
 
 
 
 Cross-Functional Collaboration
 
 : Work with product, engineering, and marketing teams to integrate SEO into new experiences, migrations, and redesigns.
 
 
 
 </li>
 <li>
 
 
 
 Performance Tracking
 
 : Collaborate with analytics to monitor KPIs, track results, and identify new growth opportunities.
 
 
 
 </li>
 <li>
 
 
 
 Education &amp; Evangelism
 
 : Help communicate SEO best practices across teams and act as a resource for day-to-day SEO questions.
 
 
 
 </li>
 <li>
 
 
 
 Agency &amp; Vendor Partnership
 
 : Support the coordination and tracking of deliverables with external SEO partners.
 
 
 
 &nbsp;
 
 </li>
 </ul>
 
 
 
 
 
 &nbsp;
 
 Required Skills &amp; Qualifications
 
 
 <ul>
 <li>
 
 2+ years of SEO experience (agency or in-house; enterprise/global experience a plus).
 
 
 </li>
 <li>
 
 
 &nbsp;
 
 Familiarity with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console, Adobe Analytics, etc.).
 
 
 </li>
 <li>
 
 Advanced technical SEO understanding and web architecture (HTML, CSS, JavaScript).
 
 
 </li>
 <li>
 
 Exposure to or interest in using Generative AI to enhance SEO workflows.
 
 
 </li>
 <li>
 
 Strong communication and collaboration skills, with the ability to work effectively across teams.
 
 
 </li>
 <li>
 
 Strong organizational and analytical skills with attention to detail.
 
 
 </li>
 <li>
 
 Bachelor&rsquo;s degree in Marketing, Communications, Computer Science, or a related field (preferred).
 
 
 
 </li>
 </ul>
 
 Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
 
 
 
 
 The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
 
 
 
 
 We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
 
 <ul>
 <li>
 
 Competitive base salaries&nbsp;
 
 </li>
 <li>
 
 Bonus incentives&nbsp;
 
 </li>
 <li>
 
 6% Company Match on retirement savings plan&nbsp;
 
 </li>
 <li>
 
 Free financial coaching and financial well-being support&nbsp;
 
 </li>
 <li>
 
 Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;
 
 </li>
 <li>
 
 Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;
 
 </li>
 <li>
 
 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;
 
 </li>
 <li>
 
 Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;
 
 </li>
 <li>
 
 Free and confidential counseling support through our Healthy Minds program&nbsp;
 
 </li>
 <li>
 
 Career development and training opportunities
 
 
 </li>
 </ul>
 
 For a full list of Team Amex benefits, visit our
 
 
 
 Colleague Benefits Site
 
 
 
 .
 
 
 
 
 American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
 
 
 
 
 We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
 
 
 
 
 US Job Seekers - Click to view the &ldquo;
 
 
 
 Know Your Rights
 
 
 
 &rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window:
 
 
 
 https://www.eeoc.gov/poster
 
 
 
 
 
 
 Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
 
 
 &nbsp;
 
 
</div>

SEO Analyst

Persado

<div>Salary Range: $170,000.00 - $200,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand). 
Who We Are
Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries&mdash;such as banking, insurance, and financial services&mdash;manage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalised timely, compliant content across channels with unparalleled efficiency and oversight.
As an employer, Persado is committed to creating a place where everyone&rsquo;s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company&rsquo;s World&rsquo;s Most Innovative Companies list in 2020 and Built In&rsquo;s Best Places To Work in 2021, 2022 &amp; 2024.
What We Are Looking For
We are looking for a Product Marketing Director who can own the full spectrum of go-to-market storytelling and execution, defining positioning across your product line (from entry-level to enterprise), crafting unique differentiation, and creating high-quality collateral such as data sheets, white papers, gated content, explainer videos, and website copy. The ideal candidate combines strategic positioning skills with hands-on authorship and execution, bringing clarity, consistency, and impact to every customer-, partner-, and analyst-facing touchpoint.
What You Will Work On
Product Positioning &amp; Messaging<ul>
<li>Define and continuously refine positioning across the product line, from low-end to high-end offerings.</li>
<li>Articulate unique differentiation in a competitive AI landscape and ensure it is consistently reflected across all channels.</li>
<li>Own market-facing narratives tailored to business audiences, including platform white papers and thought leadership content.</li>
</ul>Content &amp; Collateral Development<ul>
<li>Author and oversee creation of product data sheets, solution briefs, white papers, and gated content.</li>
<li>Develop compelling explainer videos, demos, and visual storytelling assets.</li>
<li>Ensure all content aligns with brand voice and effectively engages prospects at each stage of the funnel.</li>
</ul>Website &amp; Digital Marketing Support<ul>
<li>Drive content authorship and editorial oversight for website pages, ensuring clarity, SEO optimization, and lead-gen focus.</li>
<li>Provide input to SEM strategy, ad copy, and A/B testing of campaign messaging.</li>
<li>Partner with demand gen/inbound teams to optimize gated content and conversion pathways.</li>
</ul>Go-to-Market &amp; Launch Execution<ul>
<li>Lead creation of market-facing decks for analysts, customers, and partners.</li>
<li>Drive website readiness and PR messaging alignment for launches, including drafting PR templates for product announcements.</li>
Manage GA (General Availability) launch deliverables across teams to ensure on-time, high-impact execution. 
<li>
</li></ul>What You Bring<ul>
<li>6&ndash;8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software.</li>
<li>Proven ability to position a platform across product tiers (low-end to enterprise-grade).</li>
<li>Strong track record of authorship&mdash;data sheets, white papers, videos, PR messaging, and market-facing decks.</li>
<li>Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization).</li>
<li>Experience leading product launches and cross-functional GTM deliverables.</li>
<li>Exceptional storytelling, writing, and presentation skills.</li>
Comfortable working in a fast-paced, founder-led startup environment. 
<li>
</li></ul>What We Offer
Achieve your life goals and work goals at Persado<ul>
<li>Persado&rsquo;s hybrid working model empowers both remote and in-office work equitably</li>
<li>Competitive and equitable compensation</li>
<li>Generous benefits packages globally</li>
<li>401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future</li>
<li>We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources</li>
<li>Employee Enrichment Fund to pursue a passion or upgrade your home office</li>
<li>Structured onboarding program to ensure a confident start and long-term success for new hires</li>
<li>Strong emphasis on career development and mobility, continuous feedback loops and performance management</li>
<li>Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)</li>
<li>#PersadoCares: 2 paid Volunteer days per year and charitable donation matching</li>
Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more 
<li>
</li></ul>Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.
Kindly submit your CV in English</div>

Director of Product Marketing

JetBlue

<div>
 
 Position Summary:
 
 
 
 The Analyst Content Performance and Optimization plays a vital role in measuring, analyzing, and optimizing the performance of JetBlue&rsquo;s e-commerce content and merchandising experiences. This includes tracking a wide range of e-commerce KPIs such as conversion rate, traffic optimization, upsell and cross-sell performance, referral traffic sources, average order value (AOV), and basket size. This role is central to helping the team identify what content works, what needs improvement, and how users interact with JetBlue.com and app content.
 
 
 The Analyst reports to the Manager E-Commerce Marketing and is responsible for dashboards, content reporting, behavioral analysis, and testing insights. They collaborate closely with Product, Digital, Loyalty, CRO, and Analytics to translate data into insights that improve content and UX strategy. The ideal candidate brings an analytical mindset, strong curiosity about user behavior, and a passion for performance storytelling. They thrive in a fast-paced, collaborative environment and embody the JetBlue values of Safety, Caring, Integrity, Passion, and Fun.
 
 
 
 Essential Responsibilities:
 
 
 
 <ul>
 <li>
 Track and analyze key e-commerce performance metrics including conversion rate, AOV, basket size, upsell/cross-sell effectiveness, and referral traffic sources across customer segments, geographies, loyalty tiers, and device types
 </li>
 <li>
 Build and maintain dashboards that monitor engagement, traffic sources, content funnel metrics, and merchandising ROI
 </li>
 <li>
 Deliver pre- and post-launch performance analysis for content changes, promotions, SEO, and merchandising updates
 </li>
 <li>
 Own tagging requirements and partner with analytics, media, and engineering teams to implement and QA pixels, tagging logic, and tracking scripts for accurate content performance and attribution
 </li>
 <li>
 Conduct user behavior analysis using GA4, FullStory, and other analytics tools to uncover engagement bottlenecks, drop-off points, and optimization opportunities
 </li>
 <li>
 Translate raw data into insights and narratives that guide UX design, content priorities, and test roadmaps
 </li>
 <li>
 Support A/B and multivariate testing efforts by designing measurement frameworks and defining success metrics for content-specific hypotheses
 </li>
 <li>
 Develop scalable content tagging logic and help document metadata structures for use across CMS and analytics tools
 </li>
 <li>
 Regularly benchmark performance against key competitors and track how merchandising and content strategies compare
 </li>
 <li>
 Stay up to date on industry trends in content measurement, attribution, and testing &mdash; and evaluate new tools that can provide deeper visibility into JetBlue.com and mobile app experiences
 </li>
 <li>
 Explore the role of AI in content performance optimization and help pilot AI-based measurement or forecasting tools
 </li>
 <li>
 Other duties as assigned
 
 
 
 </li>
 </ul>
 
 Minimum Experience and Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Communications, Merchandising, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience.
 </li>
 <li>
 One (1) year in digital analytics, e-commerce performance, or content optimization roles
 </li>
 <li>
 Demonstrated experience with web analytics platforms including GA4, and strong proficiency with Tableau/Looker, SQL, and Excel/Sheets
 </li>
 <li>
 Proven ability to define and track e-commerce performance metrics (conversion rate, AOV, basket size, bounce rate, referral traffic, engagement)
 </li>
 <li>
 Experience conducting behavioral analysis with tools like FullStory or similar
 </li>
 <li>
 Strong understanding of tagging and pixel management (GTM, UTM parameters, event tracking, QA processes)
 </li>
 <li>
 Working knowledge of data attribution models, content funnel stages, and how to apply them to web content and e-commerce performance
 </li>
 <li>
 Excellent communication skills with the ability to translate complex data into clear, actionable insights for marketing, product, and executive audiences
 </li>
 <li>
 Attention to detail and high standards for data accuracy, hygiene, and storytelling
 </li>
 <li>
 Experience conducting segmentation analysis across customer types, regions, devices, and loyalty statuses
 </li>
 <li>
 Strong team player with the ability to take initiative and work well independently
 </li>
 <li>
 Effective written, verbal and presentation skills
 </li>
 <li>
 Able to work flexible hours and be available for an emergency response on short notice
 </li>
 <li>
 Available for occasional overnight travel (10%)
 </li>
 <li>
 Must pass a pre-employment drug test
 </li>
 <li>
 Must be legally eligible to work in the country in which the position is located
 </li>
 <li>
 Authorization to work in the US is required. This position is not eligible for visa sponsorship
 
 
 
 </li>
 </ul>
 
 Preferred Experience and Qualifications:
 
 
 
 <ul>
 <li>
 Three (3) years in a content or web performance analytics role supporting e-commerce, UX, or growth teams
 </li>
 <li>
 Experience with personalization and dynamic content testing environments
 </li>
 <li>
 Familiarity with CRO and how content changes affect experimentation
 </li>
 <li>
 Exposure to SEO and content metadata analytics and how they influence organic visibility and engagement
 </li>
 <li>
 Experience piloting or integrating AI-based analytics, forecasting, or behavioral clustering tools
 </li>
 <li>
 Familiarity with CMS tagging structures, metadata governance, or product content frameworks
 
 
 
 </li>
 </ul>
 
 Crewmember Expectations:
 
 
 
 <ul>
 <li>
 Regular attendance and punctuality
 </li>
 <li>
 Potential need to work flexible hours and be available to respond on short-notice
 </li>
 <li>
 Able to maintain a professional appearance
 </li>
 <li>
 When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
 </li>
 <li>
 Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
 </li>
 <li>
 Promote JetBlue&rsquo;s #1 value of safety as a Safety Ambassador, supporting JetBlue&rsquo;s Safety Management System (SMS) components, Safety Policy and behavioral standards
 </li>
 <li>
 Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue&rsquo;s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
 </li>
 <li>
 The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.
 
 
 
 </li>
 </ul>
 
 Equipment:
 
 
 
 <ul>
 <li>
 Computer and other office equipment
 
 
 
 </li>
 </ul>
 
 Work Environment:
 
 
 
 <ul>
 <li>
 Traditional office environment
 
 
 
 </li>
 </ul>
 
 Physical Effort:
 
 
 
 <ul>
 <li>
 Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)
 
 
 
 </li>
 </ul>
 
 Compensation:
 
 
 
 <ul>
 <li>
 The base pay range for this position is between $64,350.00 and $89,600.00 per year. Base pay is one component of JetBlue&rsquo;s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more
 </li>
 </ul>
</div>

Analyst Content Perf & Optimization

CALVIN KLEIN

<div>Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world &ndash; and &ndash; endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)
The Paid Media Analyst will be responsible for gathering, analyzing, and interpreting data from various marketing channels to inform marketing strategies and optimize campaign performance. They will collaborate closely with cross-functional teams and an external media agency to develop data driven insights and recommendations that drive business growth.<h2 class="jobSectionHeader">
Responsibilities:</h2><ul>
<li>Develop and maintain reports and performance metrics to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives</li>
<li>Manage paid media platforms data integration and reporting across US and Canada
</li><li>Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada
</li><li>Transform data into actionable strategic insights. Assess the impact of creative, audience targeting and campaign structure strategies across paid media channels</li>
<li>Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization</li>
<li>Support MMM (Marketing Mix Modeling) data collection, data organization, insight gathering, and measurement plans with various stakeholders</li>
<li>Collaborate with marketing teams to design A/B tests to optimize marketing campaigns and user experiences</li>
<li>Partner with developers and third-party agencies to manage media pixels. Assist teams with campaign tracking.</li>
<li>Provide analytics support for cross functional strategic projects across integrated marketing, PR, CRM</li>
<li>Support ad-hoc analysis and strategic projects as needed to support business objectives</li>
</ul><h2 class="jobSectionHeader">
Qualifications:</h2><ul>
<li>Bachelor&rsquo;s Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering)</li>
<li>2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization</li>
<li>Experience with web analytics tools such as Adobe Analytics/Google Analytics, social media platforms, and DMP (Data Management Platform e.g. Salesforce/Krux) to extract campaign analytics data</li>
<li>Strong grasp of full funnel marketing strategy and how analytics can drive decision-marking throughout the customer journey</li>
<li>Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliate, display, video, and CTV advertising</li>
<li>Excellent communication skills, the ability to turn complex data into clear, actionable insights</li>
<li>Proven ability to take initiative and work cross-functionally</li>
<li>Experience with A/B testing a plus</li>
<li>Ability to thrive in a fast-paced dynamic environment</li>
<li>Rigorous attention to detail and problem-solving skills</li>
<li>Curious, innovative and proactive in identifying trends, opportunities and areas for optimization</li>
<li>Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)</li>
<li>Skilled in ad servers, DSPs, and general ad technology</li>
<li>Strong analytical skills and a natural affinity for numbers is key. You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed, as well as possess the ability to think through rule-based segmentation logic</li>
<li>High attention to detail, and good organizational skills, with a deep understanding of digital marketing and advertising approaches across display, video, programmatic, SEM, affiliate, and social platforms.</li>
<li>A passion for everything digital, with an active interest and understanding of online advertising industry trends.</li>
<li>Strong communication, presentation and relationship building skills</li>
<li>Excellent communicator: must be able to translate data into clear insights and actions</li>
<li>Ability to translate complex data into actionable insights and recommendations for non-technical stakeholders</li>
<li>Skilled in writing and conveying ideas in a clear, compelling and concise way</li>
<li>Strong planning and execution skills</li>
<li>Results oriented but flexible and adaptable in how you achieve those results with others</li>
<li>Comfortable with uncertainty and ambiguity that comes with working with large cross functional teams</li>
<li>Innovative thinker, team player, results driven wanting to make impact</li>
<li>Ability to work in fluid environment with changing priorities. Ability to meet deadlines with frequent changes to projects</li>
<li>Needs to think strategically and creatively. This is a dynamic role that will evolve day to day. The ideal candidate will provide proactive feedback and leverage best practices to make decisions across our media strategy and performance. Ability to multi-task, collaborate, and be a proactive team player</li>
</ul>
This position is not eligible for sponsorship.
Pay Range:$59,000-$85,200
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
Your Wellbeing is Our Priority
At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:<ul>
<li>
Pay &amp; Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.</li>
<li>
401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.</li>
<li>
Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.</li>
<li>
Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.</li>
<li>
Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.</li>
<li>
Education Assistance: Receive support for continued education including tuition reimbursement.</li>
<li>
Associate Discount: Shop at our company outlets and e-commerce sites at a discount.</li>
</ul>
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That&rsquo;s the Power of Us, that&rsquo;s the Power of PVH+. 
One of PVH&rsquo;s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion &amp; Diversity at PVH here.
PVH Corp. or its subsidiary (&quot;PVH&quot;) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant&rsquo;s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.</div><div></div>

Paid Media Analyst - Calvin Klein

Abacus Business Computer LLC

<div>Benefits: 
<ul><li>401(k)</li>
<li>Bonus based on performance</li>
<li>Health insurance</li>
<li>Paid time off</li>
<li>Training &amp; development</li>
</ul> 
About US: 
 
Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools. 
 
Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base &mdash; from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises &mdash; with scalable, reliable, and innovative business solutions. 
 
What We Looking For: 
 
We&rsquo;re seeking a Digital Marketing Specialist with strong skills in SEO, SEM, and content creation for the hospitality industry to lead our online growth efforts. 
 
Responsibilities include: 
<ul>
<li>Creating and executing SEO strategies and PPC campaigns.</li>
<li>Writing engaging, restaurant-focused content for all digital channels.</li>
<li>Using data and analytics to improve campaign performance.</li>
<li>Managing retargeting strategies to boost conversions.</li>
<li>Collaborating with our external agency on technical SEO.</li>
<li>Working with Sales and Business Development to generate leads through video marketing, email campaigns, and digital ads. 
This role is perfect for someone who&rsquo;s creative, data-driven, and passionate about digital marketing in the food and hospitality space.</li>
</ul>Required Skills 
<ul>
<li>2+ years of digital marketing experience.</li>
<li>Strong SEO expertise: technical SEO, content optimization, and link building.</li>
<li>Deep paid search (PPC) knowledge: Google Ads &amp; Meta Ads.</li>
<li>Creative Suite proficiency: Canva, Adobe (InDesign, Illustrator, Premiere Pro).</li>
<li>Experience with HubSpot &amp; Salesforce.</li>
<li>Fluent in Mandarin (Chinese) and English.</li>
<li>Exceptional communication skills (written &amp; verbal).</li>
<li>Strong multitasking &amp; time management&mdash;ability to handle multiple projects.</li>
<li>Collaborative mindset&mdash;aligning digital marketing efforts with business goals.</li>
</ul>Preferred Qualifications 
 
<ul><li>Hospitality industry digital marketing experience.</li>
<li>Multi-channel expertise:</li>
<li>Mobile marketing</li>
<li>Email marketing</li>
<li>Pay-per-click (PPC) marketing</li>
<li>Social media marketing</li>
<li>Content marketing</li>
<li>Search engine optimization (SEO)</li></ul></div>

Digital Marketing Specialist

Tommy Hilfiger

<div>Be part of an iconic story.
TOMMY HILFIGER is one of the world&rsquo;s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger&rsquo;s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
POSITION SUMMARY:
The Americas Media team is 5 people strong and works with the Marketing, Ecommerce, Retail and Wholesale teams within the North American region. Our role is to ensure that our brand or commercial message - whichever the stage of the funnel - reaches the right consumer at the right moment. Together with our agency of record, our mission is to drive Tommy Hilfiger&rsquo;s media practice to new heights embracing innovation and continual improvement through a &lsquo;Test &amp; Learn&rsquo; and scale mentality.
The Digital Media &amp; Marketing Analyst will be responsible for gathering, analyzing, and interpreting data from various digital marketing channels to inform marketing strategies and optimize campaign performance. You will collaborate closely with cross-functional teams and an external media agency to develop data driven insights and recommendations that drive business growth and improve ROI.
PRIMARY RESPONSIBILITIES:
<ul><li>Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada
</li><li>Transform data into actionable strategic insights and recommendations to optimize the customer experience. Asses the impact of creative, audience targeting and campaign structure strategies</li>
<li>Support MMM (Marketing Mix Modeling) &amp; MTA (Multi-Touch Attribution) data collection, data organization, insight gathering, and measurement plans with various stakeholders</li>
<li>Develop and maintain reports and performance metrics to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives</li>
<li>Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization</li>
<li>Collaborate with marketing teams to design A/B tests, experiments, and multivariate tests to optimize marketing campaigns and user experiences</li>
<li>Evaluate full funnel paid media performance and provide recommendations for content, budget allocations and segmentation</li>
<li>Manage media platforms data integration and reporting across US and Canada
</li><li>Work with developers and third-party agencies to ensure media pixels are working appropriately. Assist teams with campaign tracking.</li>
<li>Provide analysis support for cross functional strategic projects spanning mar.keting, PR, merchandising, operations, and finance</li>
<li>Support ad-hoc analysis and strategic projects as needed to support business objectives</li>
<li>Build, update, and maintain dynamic dashboards in Looker to deliver accurate, timely and actionable insights for cross functional stakeholders</li>
</ul>
QUALIFICATIONS: 
<ul><li>2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization</li>
<li>Experience with web analytics tools such as Adobe Analytics/Google Analytics/Coremetrics, social media platforms, DSPs (Demand Side Platform e.g. DoubleClick Bid Manager) and DMP (Data Management Platform e.g. Salesforce/Krux) to extract campaign analytics data, Ad servers (e.g. DoubleClick Campaign Management)</li>
<li>Strong grasp of full funnel marketing strategy and how analytics can drive decision-marking throughout the customer journey</li>
<li>Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliates, display, video, and CTV advertising</li>
<li>Excellent communication skills, with a knack for turning complex data into clear, actionable insights</li>
<li>Proven ability to take initiative and work collaborately across cross functional teams</li>
<li>Experience with A/B testing a plus</li>
<li>Ability to thrive in a fast-paced dynamic environment</li>
<li>Rigorous attention to detail and problem-solving skills</li>
<li>Curious, innovative and proactive in indefiying trends, opportunities and areas for optimzation</li>
<li>Bachelor&rsquo;s Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering)</li>
</ul>
SKILLS:<ul>
<li>
Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)</li>
<li>Skilled in ad servers, DSPs, and general ad technology.</li>
<li>Strong analytical skills and a natural affinity for numbers is key. You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed, as well as possess the ability to think through rule-based segmentation logic and explain this to others.</li>
<li>High attention to detail, and good organizational skills, with a deep understanding of digital marketing and advertising approaches across display, video, programmatic, SEM, social, affiliate, marketing automation/e-mail, search, and social platforms.</li>
<li>Utilization of a DMP for maximizing marketing executions and establishing consumer journey path</li>
<li>A passion for everything digital, with an active interest and understanding of online advertising industry trends.</li>
<li>You possess strong communication, presentation and relationship building skills</li>
<li>Excellent communicator: must be able to translate data into clear insights and actions</li>
<li>Ability to translate complex data into actionable insights and recommendations for non-technical stakeholders</li>
<li>Skilled in writing and conveying ideas in a clear, compelling and concise way</li>
<li>Strong planning and execution skills</li>
<li>Results oriented but flexible and adaptable in how you achieve those results with others</li>
<li>Comfortable with uncertainty and ambiguity that comes with working with large cross functional/brand teams</li>
<li>Innovative thinker, team player, results driven wanting to make impact</li>
<li>While this role does not have the responsibility for the direct management of a budget it will be necessary for the person in this role to be fully versed in the media plans and allocated budgets for each of the brands so as to be able to plan for media and audience application accordingly</li>
<li>Makes recommendations across media channels to be aligned on with larger team to drive overall business performance</li>
<li>Demonstrate keen ability to identify all options within a circumstance with holistic view of variables (costs, effectiveness, goals, alignment with business priorities, etc.) to allow for solid, reason based decisions to be made and topline highlights to be escalated when necessary for quick resolve</li>
<li>Needs to think strategically and creatively. This is a dynamic role that will evolve day to day. The ideal candidate will provide proactive feedback and leverage best practices to make decisions across our media strategy and performance. Ability to multi-task, collaborate, and be a proactive team player</li>
<li>Ability to work in fluid environment with changing priorities. Ability to meet deadlines with frequent changes to projects</li>
</ul>
#LI-LS2
#LI-Hybrid
The Company will not sponsor applicants to this position for work visas or any other work permits
Pay Range:$74,100-$100,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
Your Wellbeing is Our Priority
At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:<ul>
<li>
Pay &amp; Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.</li>
<li>
401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.</li>
<li>
Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.</li>
<li>
Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.</li>
<li>
Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.</li>
<li>
Education Assistance: Receive support for continued education including tuition reimbursement.</li>
<li>
Associate Discount: Shop at our company outlets and e-commerce sites at a discount.</li>
</ul>
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That&rsquo;s the Power of Us, that&rsquo;s the Power of PVH+. 
One of PVH&rsquo;s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion &amp; Diversity at PVH here.
PVH Corp. or its subsidiary (&quot;PVH&quot;) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant&rsquo;s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.</div><div></div>

Media Analyst - Tommy Hilfiger

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