marketing manager

key account manager

account manager

accounting manager

medical manager

analytics manager

NielsenIQ

<div><div><div>RESPONSIBILITIES:<ul><li>
Deal with key accounts in FMCG Industry</li><li>
Manage a portfolio of retail panel clients, acting as a key point of contact for inquiries, ensuring timely responses and high client satisfaction.</li><li>
Build and maintain strong, long-lasting relationships with clients.</li><li>
Act as a mediator to address any client feedback on services and products, resolve issues working with internal teams to drive continuous improvement, and ensure a positive outcome while maintaining client trust and satisfaction.</li><li>
Oversee the delivery of client results, ensuring timelines, and client expectations are met</li><li>
Ensure the accuracy and integrity of retail panel data being provided to clients, working closely with internal teams to validate data consistency.</li><li>
Work closely with sales, operation, analytics, and product teams to ensure that the client's needs are communicated effectively across the organization.</li><li>
Cooperate effectively with regional ang global teams</li><li>
Identify opportunities to expand client relationships through additional services or products, communicating these to internal sales teams</li><li>
Provide expert support on retail panel data, resolving client issues related to data reading, delivery, and reporting.</li><li>
Support clients for interpretation of data and provide comprehensive training to clients, ensuring their ability to understand and leverage research findings effectively.</li><li>
Planning and coordinating all communication activities</li><li>
Guiding the client service team on activities and strategies to enhance client engagement and satisfaction.</li></ul> 
REQUIREMENTS:<ul><li>
University degree, ideally in Mathematics or Engineering</li><li>
Min. 5 years of experience in FMCG Retail and/or Trade Marketing</li><li>
Excellent presentation skills</li><li>
Great analytical skills</li><li>
Ability to bring added value in teamwork</li><li>
Awareness of the clients&rsquo; needs</li><li>
Fluency in English and Turkish</li></ul> 
WE OFFER:<ul><li>
Work in an international, multicultural environment</li><li>
Hybrid &amp; flexible working module</li><li>
Access to learning platforms, mentorship programmes, and educational support to keep developing your skills</li><li>
Peer-to-peer recognition program to enable feedback sharing and reward your achievements</li><li>
Life and health insurance</li><li>
Additional paid days off</li><li>
Monthly lunch ticket</li><li>
Transportation allowance</li><li>
Employee Assistance Program</li></ul> 
#LI-Hybrid
#LI-PF1</div></div><div><div><h2 class="jobSectionHeader">
Additional Information</h2></div><div></div><div>
Our Benefits<ul><li>
Flexible working environment</li><li>
Volunteer time off</li><li>
LinkedIn Learning</li><li>
Employee-Assistance-Program (EAP)</li></ul>

About NIQ
NIQ is the world&rsquo;s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights&mdash;delivered with advanced analytics through state-of-the-art platforms&mdash;NIQ delivers the Full View&trade;. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world&rsquo;s population.
For more information, visit NIQ.com
Want to keep up with our latest updates? 


Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion</div></div></div>

Analytics Manager

<div>
 
 
 Shape the Future with Data!
 
 
 
 
 
 
 Are you ready to make a real impact on customer journeys at TEB BNP Paribas? We are seeking a highly skilled
 
 CRM &amp; Data Analytics Manager
 
 to join our team. As
 
 data scientists
 
 our aim is to elevate customer success, and we are deeply committed to customer satisfaction.
 
 
 
 
 
 
 Role Overview:
 
 
 
 
 
 
 This role focuses on leveraging data analytics and models to drive sustainable improvements in customer journeys. You analyze customer data to propose and implement strategies that enhance customer satisfaction. Providing actionable insights to sales, marketing, digital, and customer service teams is crucial, and enabling them to make data-driven decisions and optimize performance
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Utilize data analytics to improve customer journeys and satisfaction
 </li>
 <li>
 Analyze customer feedback and interaction data
 </li>
 <li>
 Develop and implement strategies to enhance customer experiences
 </li>
 <li>
 Provide insights to various teams to support data-driven decision-making
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Computer Science, or a related field
 </li>
 <li>
 
 
 Minimum of 4 years of experience in data analysis, reporting, and data visualization
 
 
 </li>
 <li>
 Proficiency in SAS, SQL, Python, or R for data analysis
 </li>
 <li>
 Strong ability to analyze complex data
 </li>
 </ul>
 
 
 
 
 Join us at TEB BNP Paribas and shape the future of customer experiences with data!
 
</div>

CRM & Data Analytics Manager

MAD Parfumeur

<div>
 
 
 About Us
 
 
 
 Mad Parfumeur is one of the leading players in the Turkish perfume and cosmetics industry. We are currently seeking an experienced
 
 Customer Experience (CRM) Manager
 
 to join our dynamic team in Istanbul. This position will oversee the full spectrum of customer experience management, covering both physical stores and digital sales channels (D2C). Under the umbrella of Customer Experience (CRM), this role will lead three core areas&mdash;Customer Service &amp; Notification Management (CMS), Loyalty &amp; Communication Programs, and Data Analytics &amp; Insights&mdash;to enhance customer engagement, loyalty, and satisfaction through data-driven strategies and seamless omnichannel operations.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Customer Service &amp; Notification Management (CMS)
 
 
 
 &bull; Lead the establishment, development, and operation of the customer feedback and notification management system
 
 
 &bull; Monitor and report customer satisfaction through CMS tools and dashboards
 
 
 &bull; Design, conduct, and analyze NPS and customer satisfaction surveys
 
 
 &bull; Manage customer feedback from all touchpoints, ensuring timely resolution and reporting of recurring issues
 
 
 &bull; Collaborate with internal teams to turn feedback into actionable service improvement initiatives
 
 
 
 
 
 
 Loyalty &amp; Communication Programs (CRM)
 
 
 
 &bull; Develop and manage the company&rsquo;s customer loyalty platform and engagement strategies
 
 
 &bull; Create dynamic customer segmentation models and track behavioural insights
 
 
 &bull; Design and execute micro-targeted campaigns to increase customer retention, frequency, and basket size
 
 
 &bull; Manage content creation and distribution across channels (email, SMS, push notifications, etc.)
 
 
 &bull; Work closely with Sales, Marketing, and E-Commerce teams to continuously improve the customer journey
 
 
 
 
 
 
 Data Analytics &amp; Insights (CDP / Analytics)
 
 
 
 &bull; Lead the setup, enhancement, and management of the Customer Data Platform (CDP)
 
 
 &bull; Ensure accuracy, security, and usability of customer data for strategic decision-making
 
 
 &bull; Analyze customer behaviours, identify growth opportunities, and provide actionable insights
 
 
 &bull; Create regular analytical reports and dashboards to track key CRM and experience metrics
 
 
 &bull; Partner with cross-functional teams to develop predictive models and customer-centric business cases
 
 
 
 
 
 
 Qualifications
 
 
 
 &bull; Bachelor&rsquo;s degree in business administration, Marketing, Statistics, Industrial Engineering, or a related field
 
 
 &bull; Minimum 5 years of experience in customer loyalty, CRM, or customer experience management, preferably in the retail industry
 
 
 &bull; Minimum 3 years of experience in customer feedback or notification systems (in-house or outsourced)
 
 
 &bull; Strong command of data analysis, segmentation, and reporting
 
 
 &bull; Hands-on experience with CDP/CRM and campaign management tools (preferably MS Dynamics, Nebim V3, SAP ERP)
 
 
 &bull; Experience in e-commerce or retail operations preferred
 
 
 &bull; Strategic mindset with strong planning, communication, and leadership skills
 
 
 &bull; Fluent in English
 
 
 
 
 
 
 Why Join Us?
 
 
 
 At Mad Parfumeur, you will play a leading role in shaping the brand&rsquo;s customer experience strategy by combining technology, insight, and creativity. You will lead cross-functional initiatives that bridge data analytics, personalized communication, and service excellence&mdash;ensuring that every interaction strengthens our connection with customers and drives sustainable growth.
 
</div>

Customer Experience (CRM) Manager

Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 
 
 
 Job Description:
 
 
 
 
 Job Purpose:
 
 
 
 The Business Intelligence &amp; Strategy Manager is responsible for leading all in-market and to-market sales analytics, commercial excellence processes, and strategic reporting across the organization. This role will
 
 drive the digitalization of reporting systems:
 
 , deliver continuous insights through advanced analytics and market research, and provide strategic guidance to business units.
 
 As a key strategic partner:
 
 , the manager will influence decision-making at the leadership level and foster a data-driven culture across functions.
 
 
 
 Role Core Responsibilities &amp; Accountabilities:
 
 
 
 <ul>
 <li>
 
 Lead and own:
 
 performance tracking, reporting, and automation of reporting systems; continuously seek
 
 cutting-edge technological solutions:
 
 to enhance operational efficiency.
 </li>
 <li>
 Champion digital transformation initiatives and
 
 embed global best practices:
 
 into local operations.
 </li>
 <li>
 Generate market and business insights through analytics and research to support high-quality decision-making.
 </li>
 <li>
 Conduct total and operating market analyses;
 
 lead monthly performance meetings:
 
 with GM and Business Unit Directors.
 </li>
 <li>
 Deliver BU-specific reports and insights to enable
 
 insight-to-action frameworks:
 
 and drive commercial impact.
 </li>
 <li>
 Partner with finance and business units during annual planning and monthly demand reviews; provide market assumptions and strategic input.
 </li>
 <li>
 
 Design and coordinate all market research activities:
 
 , including primary research in collaboration with marketing teams.
 </li>
 <li>
 Build initial forecast models and lead launch strategy discussions for pipeline products; support long-range forecasting and trend analysis.
 </li>
 <li>
 Support launch excellence and brand planning processes across all brands.
 </li>
 <li>
 Lead sales and stock analysis/reporting processes, including retail and hospital channels.
 </li>
 <li>
 Monitor stock levels and proactively identify stock-out risks; ensure timely reporting and mitigation.
 </li>
 <li>
 Conduct daily sales vs. target comparisons and variance analyses; report performance at regional and national levels.
 </li>
 <li>
 Prepare allocation analyses tailored to commercial needs, especially during price increase periods.
 </li>
 <li>
 
 Oversee pricing and financial control:
 
 , including
 </li>
 <ul>
 <li>
 Reviewing price difference requests and identifying discrepancies.
 </li>
 <li>
 Managing return and price difference accounts with transparency.
 </li>
 <li>
 Verifying tender discounts and preparing financial risk reports.
 </li>
 </ul>
 <li>
 Act as Turkey&rsquo;s
 
 &ldquo;Tender Champion&rdquo;:
 
 , leading global tender and ordering processes.
 </li>
 <li>
 Serve as
 
 Project Management Officer (PMO):
 
 for strategic initiatives; lead cross-functional project coordination.
 </li>
 <li>
 Lead brand team setup and coordination across departments.
 </li>
 <li>
 Define and maintain SOPs and ways of working for BI processes.
 </li>
 <li>
 Own omnichannel campaign analytics and
 
 lead marketing mix modeling:
 
 to assess channel impact and optimize investments.
 
 </li>
 </ul>
 
 Role Mandatory Responsibilities:
 
 
 
 <ul>
 <li>
 Adhere to Takeda&rsquo;s Information Security and Technology Use policies.
 </li>
 <li>
 Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.
 </li>
 <li>
 Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).
 </li>
 <li>
 Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.
 </li>
 <li>
 Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
 </li>
 <li>
 Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels
 
 
 </li>
 </ul>
 
 Job Dimension:
 
 
 
 <ul>
 <li>
 OPEX responsibility Yes
 </li>
 <li>
 Financial Responsibility Yes
 </li>
 <li>
 Volume Impact Yes
 </li>
 <li>
 Revenue Impact Yes
 
 
 </li>
 </ul>
 If yes, please explain the impact (Max 30 words)
 
 Directly influences strategic planning, commercial performance, and financial risk mitigation through data-driven leadership and cross-functional collaboration.:
 
 
 
 
 Role required Qualifications &amp; Capabilities:
 
 
 
 <ul>
 <li>
 
 Education :
 
 Graduate degree in Business Administration, Economics, or Engineering. MBA or MA will be a plus
 </li>
 <li>
 
 Experience :
 
 Minimum 5 years in Commercial Excellence, Business Intelligence, Consultancy, or Project Management.
 
 Experience in pharma or healthcare industry is a strong plus.:
 
 </li>
 <li>
 
 Language :
 
 Fluent in English (written and verbal);
 
 Turkish proficiency.:
 
 </li>
 <li>
 
 Certifications :
 
 Project Management certification (e.g., PMP) is a plus.
 </li>
 <li>
 
 Digital &amp; Technology :
 
 Advanced proficiency in MS Office, Power BI, and analytical tools.
 
 Experience with CRM platforms, data visualization, and forecasting tools is highly desirable.:
 
 </li>
 <li>
 
 Team Leadership Experience in leading and developing high-performing teams is a strong plus.:
 
 
 
 </li>
 </ul>
 
 Capabilities &amp; Behaviors:
 
 
 
 <ul>
 <li>
 Strong analytical, digital, and problem-solving skills
 </li>
 <li>
 Strategic thinking and systems mindset
 </li>
 <li>
 Agility and ability to lead in evolving environments
 </li>
 <li>
 Stakeholder management and cross-functional collaboration
 </li>
 <li>
 
 Change leadership and influence across levels:
 
 </li>
 <li>
 
 Coaching mindset and talent enablement for the BI team:
 
 </li>
 <li>
 
 Innovation in learning design and delivery:
 
 </li>
 <li>
 
 Cultural sensitivity and adaptability in a global organization:
 
 
 
 </li>
 </ul>
 
 Locations:
 
 
 
 Istanbul, Turkey
 
 
 
 Worker Type:
 
 
 
 Employee
 
 
 
 Worker Sub-Type:
 
 
 
 Regular
 
 
 
 Time Type:
 
 
 
 Full time
</div>

BI & Strategy Manager

OneIngage

<div>
 
 
 Job Description &amp; Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop and manage data strategies that support the business goals of the agency and its client brands,
 </li>
 <li>
 Ensure integration of data from multiple sources (digital media, CRM, campaign performance, social media, sales, etc.),
 </li>
 <li>
 Design and manage data visualization, reporting, and dashboard processes (e.g., Looker),
 </li>
 <li>
 Generate insights on campaign performance, customer behavior, and market trends,
 </li>
 <li>
 Collaborate with relevant teams (Account Management, Media Planning, Creative, Technology) to support data-driven decision-making,
 </li>
 <li>
 Ensure data security, accuracy, and accessibility,
 </li>
 <li>
 Lead and develop a team of data analysts and reporting specialists.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Experience
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Economics, or a related field,
 </li>
 <li>
 Minimum 5 years of experience in business intelligence/analytics, preferably within an agency or consultancy environment,
 </li>
 <li>
 Advanced proficiency in Looker or similar data visualization tools,
 </li>
 <li>
 Strong experience with SQL, Python, or R for data processing and analysis,
 </li>
 <li>
 Knowledge of big data sources and cloud-based solutions (Google Cloud, Google BigQuery),
 </li>
 <li>
 Strong strategic thinking, problem-solving, and analytical skills,
 </li>
 <li>
 Proven leadership in team management, project planning, and communication,
 </li>
 <li>
 Innovative, detail-oriented, and results-driven working approach.
 </li>
 </ul>
</div>

Business Intelligence (BI) Manager

Turkcell

<div>
 
 As Turkcell, we aim to build a sustainable organization that creates value by providing our talents with a unique human experience and to elevate our employer brand to the top. In line with this goal, we reflect our adopted values in our ways of doing business.
 
 
 
 
 
 
 
 What We Value at Turkcell?
 
 
 
 
 
 Human-focused approach:
 
 In order to create a unique human experience, we place people at the center of our practices and aim to maximize the potential of our employees and develop their talents.
 
 
 
 Innovation:
 
 We passionately work to produce innovative solutions that make a difference in people's lives and to discover new ideas and technologies. 🚀
 
 
 
 Excellence:
 
 We aim for excellence in every aspect we are involved in and interact with, setting high standards for ourselves and achieving outstanding results. 🎯👌🏼
 
 
 
 Collaboration:
 
 We foster a culture of collaboration, respect and transparency as the key to success. 👥🔗🧩
 
 
 
 Customer-focused approach:
 
 We aim to deliver exceptional customer experiences by placing the needs of our customers at the center. 🤝 🖇️
 
 
 
 Sustainability:
 
 We are working towards a sustainable future for our customers, our employees and our world. 🌍
 
 
 
 
 
 
 
 What we expect?
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Finance, or Economics
 </li>
 <li>
 6+ years of experience in marketing analytics, CRM, or other data-driven roles
 </li>
 <li>
 Proven expertise in KPI tracking for mobile apps or digital products and strong understanding of user behavior metrics (DAU/MAU, retention, churn, engagement)
 </li>
 <li>
 Demonstrated ability to extract strategic insights and narratives from complex data
 </li>
 <li>
 Solid understanding of business intelligence, data management systems, and predictive modeling
 </li>
 <li>
 Proficiency in SQL, Microsoft Excel, and PowerPoint; experience with data visualization tools
 </li>
 <li>
 Excellent communication skills to influence both internal and external stakeholders
 </li>
 <li>
 Ability to clearly present quantitative findings to non-technical audiences
 </li>
 <li>
 Creative and innovative mindset with a passion for emerging technologies and trends
 </li>
 </ul>
 
 
 
 
 
 
 What Does the Group BiP Marketplace Product Manager Role Do at Turkcell?
 
 
 
 <ul>
 <li>
 Define, manage, and evolve the KPI reporting framework for our instant messaging platform
 </li>
 <li>
 Collaborate with cross-functional teams (product, marketing, engineering) to deliver accurate, actionable analytics
 </li>
 <li>
 Own and maintain dashboards and reporting tools for user engagement and system performance
 </li>
 <li>
 Monitor trends and proactively identify areas for optimization and improvement
 </li>
 <li>
 Partner with data engineering teams to ensure reliable tracking and high-quality data standards
 </li>
 <li>
 Analyze data to generate insights that inform KPI improvements, growth strategies, and feature prioritization
 </li>
 <li>
 Deliver post-campaign analysis and customer insights to guide future initiatives
 </li>
 <li>
 Identify and analyze customer personas to support targeted and segmented marketing campaigns
 </li>
 <li>
 Utilize digital marketing analytics tools to support performance marketing activities
 </li>
 <li>
 Build strong relationships with internal stakeholders and external partners, including agencies, solution providers, and business collaborators
 </li>
 </ul>
 
 
 
 
 
 Perks and Benefits
 
 
 
 As a member of our team, you&rsquo;ll have the opportunity to receive a competitive salary, flexible working arrangements and a range of fringe benefits and perks such as career development and advancement opportunities. You can reach the details via "https://bit.ly/TurkcellTKusagi&rsquo;&rsquo;🎁▶️
 
 
 
 
 
 
 Turkcell is an equal opportunity employer and accepts all qualified applicants for evaluation; regardless of race, color, religion, gender, national origin, ethnicity, age, physical appearance, marital status, military service.
 
 
</div>

BIP MARKETPLACE PRODUCT MANAGER

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

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