search engine optimization executive Jobs in Mumbai

search engine optimization executive

associate director - seo (account management) Jobs in Mumbai

associate director - seo (account management)

associate director of strategy Jobs in Mumbai

associate director of strategy

digital account manager (social + media) Jobs in Mumbai

digital account manager (social + media)

senior seo executive

associate director seo account management

Pepper

<div>
 
 Pepper Content (www.peppercontent.io) is building a global content marketing platform that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 4.5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.
 
 
 
 
 
 
 You should apply if:
 
 
 <ul>
 <li>
 10-12 years of proven experience as an SEO specialist or similar role, with a track record of successful SEO strategies and results.
 </li>
 <li>
 Deep understanding of search engine algorithms, ranking factors, and best practices in SEO.
 </li>
 <li>
 Proficiency in keyword research and analysis tools.
 </li>
 <li>
 Strong analytical skills with the ability to analyze complex data sets and draw actionable insights.
 </li>
 <li>
 Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
 </li>
 <li>
 Solid knowledge of HTML, CSS, and website development frameworks.
 </li>
 <li>
 Excellent communication and leadership skills.
 </li>
 <li>
 Ability to work in a fast-paced, deadline-driven environment.
 </li>
 <li>
 Up to date with the latest industry trends and changes in search engine algorithms.
 </li>
 </ul>
 
 
 
 
 
 Responsibilities-
 
 
 <ul>
 <li>
 Complete ownership of post-sales business delivery &amp; growth of multi-million dollar client portfolio of top global brands
 </li>
 <li>
 Defining organization construct for rapid scale. Deliver performance and efficiency in the rapidly growing Business Operations team
 </li>
 <li>
 Oversee client account performance as Branch Head.
 </li>
 <li>
 Cultivate a data-driven culture to drive successful digital marketing campaigns.
 </li>
 <li>
 Pioneer search marketing services and lead growth in other digital marketing offerings.
 </li>
 <li>
 Implement advanced tracking and reporting standards for Enterprise clients to optimize ROI.
 </li>
 <li>
 Introduce cutting-edge business analytics and performance tracking practices for streamlined agency management.
 </li>
 <li>
 Develop and execute comprehensive SEO strategies aligned with organizational goals.
 </li>
 <li>
 Conduct thorough keyword research and analysis to enhance search rankings and organic traffic.
 </li>
 <li>
 Optimize on-page and off-page elements to improve search engine visibility and credibility.
 </li>
 <li>
 Collaborate with web developers to address technical SEO issues and ensure efficient crawling and indexing.
 </li>
 <li>
 Work closely with the content team to optimize content for maximum organic search visibility.
 </li>
 <li>
 Monitor and analyze key SEO metrics to evaluate strategy effectiveness and recommend improvements.
 </li>
 <li>
 Stay updated with industry trends, search engine updates, and best practices in SEO.
 </li>
 <li>
 Lead and mentor a team of SEO specialists, collaborating with cross-functional teams to align strategies with business objectives
 </li>
 </ul>
 
 
 
 
 
 Benefits at Pepper:
 
 
 <ul>
 <li>
 Paid leaves for new parents
 </li>
 <li>
 Paid Menstrual Leave
 </li>
 <li>
 Flexible work timings
 </li>
 <li>
 Medical Insurance coverage for all employees and dependents including Parents or In-laws
 </li>
 <li>
 COVID 19 insurance coverage for all employees and dependents including Parents or in-laws
 </li>
 </ul>
 
 
</div>

Associate Director - SEO (Account Management)

PwC India

<div>
 
 
 Specialist / Associate / Senior Associate &ndash; Domestic Market
 
 
 
 
 Location: Mumbai
 
 
 
 
 Department: Financial Crime Compliance
 
 
 
 
 
 
 PwC India&rsquo;s Financial Crime Compliance (FCC), Forensic team assists our clients in the Financial Services Industry in overcoming challenges posed by the financial crime, increasing regulatory demands, and operational and technological obstacles through collaboration and innovation. The team provides consultancy and operational support in the AML/CFT related areas such as KYC, Transaction Monitoring, Risk Assessment, Sanctions, FRM, Mule account review and Compliance governance to help clients prevent, detect and respond to financial crime and also demonstrate robust regulatory compliance. The team helps clients transform their AML framework by executing strategies to reduce operational complexity through streamlined processes, technology optimization, and resource efficiency to deliver cost-effective, high-quality services to our Clients. As a Consultant/ Senior Consultant in the FCC team, your roles will be the following.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ol>
 <li>
 Key contributions to the delivery of client or internal engagement, programs or processes e.g., determine what needs to be done by exploring innovative solutions, engage with your team, seniors, and the client stakeholders to develop your understanding of client problem statement, take ownership for the quality and efficiency of the deliverables and contribute to the client account planning.
 </li>
 <li>
 Proactively identify areas of improvement or efficiencies in Client engagements.
 </li>
 <li>
 Keeping up with the trends and developments in the Financial Services industry and particularly in the AML/ CTF/ Sanctions regulatory area including domestic (RBI, PMLA and FIU-IND etc.) and global guidance and best practices (FATF, UK JMLSG, Wolfsberg Group etc.) and supporting seniors in translating them into valuable and practical advice to Clients.
 </li>
 <li>
 Understanding of the financial crime technologies (including regulatory technologies) and platforms supporting financial crime prevention and detection.
 </li>
 <li>
 Understanding of financial fraud investigations (for e.g., asset tracing, money laundering, suspected violation of ethics, regulatory investigations &amp; open-source intelligence), FCPA (Foreign corrupt practices Act) / UKBA (United Kingdom Bribery Act) compliance reviews, fraud risk assessment, employee misconduct reviews, EWRA (enterprise wide risk assessment reviews), Third-party risk assessment, other risk management activities and risk assessments within FCC domain.
 </li>
 <li>
 Collaborating with technology and other vendors for joint sales and marketing initiatives in relation to financial crime compliance consulting and products.
 </li>
 <li>
 Working together in the team, mentoring and coaching others to support a positive, caring, and collaborative work environment.
 </li>
 <li>
 Active participation in collaboration with other practices in PwC and the global PwC network to support client projects/ internal initiatives.
 </li>
 </ol>
 
 
 
 
 
 Additional Responsibilities for Senior Associate Level:
 
 
 <ol>
 <li>
 Lead small teams or workstreams within large engagements, ensuring high-quality delivery and adherence to project timelines.
 </li>
 <li>
 Review and quality-check work completed by Associates and provide constructive feedback.
 </li>
 <li>
 Manage client communications and contribute to stakeholder updates and presentations.
 </li>
 <li>
 Support the development of proposals, methodologies, and training materials for financial crime engagements.
 </li>
 <li>
 Contribute to thought leadership and knowledge sharing on emerging FCC trends, technologies, and regulations.
 </li>
 </ol>
 
 
 
 
 
 Required Qualifications and Experience
 
 
 <ol>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Finance, Business, Economics, Law, or related field.
 </li>
 <li>
 Previous experience (3+ years), preferably in Financial Crime Compliance at a global financial institution or a leading consulting firm.
 </li>
 <li>
 Experience of working with the domestic financial institutions including Banks, Fintechs and NBFCs.
 </li>
 <li>
 In-depth technical knowledge in an AML area (KYC, Transaction Monitoring, Sanctions, Compliance Governance).
 </li>
 <li>
 Sound knowledge of domestic and global regulatory guidelines around AML including RBI, PMLA, FIU, FATF, FCA, FinCEN, Wolfsberg group, Basel Committee etc.
 </li>
 <li>
 Good understanding of the financial services industry (e.g., business and operating models, products and services, and culture).
 </li>
 <li>
 Experience in AML framework such as designing policies and procedures, risk assessment, due diligence, risk categorization, ongoing monitoring, and implementing of processes.
 </li>
 <li>
 Technical knowledge in the area of Operational risk management like Fraud risk management, Vendor due diligence, etc.
 </li>
 <li>
 Good organizational skills with the ability to plan, organize and prioritize tasks and projects and adapt quickly to changing priorities.
 </li>
 <li>
 Must possess excellent time-management, problem-solving, and critical thinking capabilities
 </li>
 <li>
 Strong analytical and report-writing skills with attention to detail.
 </li>
 <li>
 Excellent communication, presentation, and stakeholder management skills.
 </li>
 </ol>
 
 
 
 
 
 Preferred Certifications
 
 
 <ol>
 <li>
 CAMS (Certified Anti-Money Laundering Specialist), CFE, or equivalent FCC qualification.
 </li>
 </ol>
 
 
</div>

Senior Associate – Domestic Market

<div>
 
 
 About Us:
 
 Pepper Content is a leading content platform that connects talented content creators with businesses in need of high-quality content. Our mission is to help brands tell their stories through impactful content that drives engagement and growth.
 
 
 
 
 
 
 Job Description:
 
 We are seeking an experienced and results-driven SEO Business Manager/Senior SEO executive(s) to join our team. The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies and implementations to drive organic growth and improve online presence for our partners
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive traffic to the website.
 </li>
 <li>
 Conduct thorough keyword research and analysis to identify opportunities for growth.
 </li>
 <li>
 Optimize on-page elements including meta tags, titles, descriptions, and content.
 </li>
 <li>
 Develop and execute link-building strategies to increase domain authority and page rankings.
 </li>
 <li>
 Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
 </li>
 <li>
 Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
 </li>
 <li>
 Collaborate with content creators to ensure SEO best practices are implemented across all content.
 </li>
 <li>
 Conduct technical SEO audits and work with the development team to implement necessary changes.
 </li>
 <li>
 Track, report, and analyze website analytics and SEO performance.
 </li>
 <li>
 Provide regular reports and insights on SEO performance and recommend actionable strategies for improvement.
 </li>
 <li>
 Manage and mentor junior SEO specialists, if applicable.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Proven experience as an SEO Manager or similar role, with a track record of successful SEO campaigns.
 </li>
 <li>
 In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
 </li>
 <li>
 Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
 </li>
 <li>
 Strong analytical skills and ability to interpret data to drive actionable insights.
 </li>
 <li>
 Excellent communication and collaboration skills.
 </li>
 <li>
 Ability to manage multiple projects and meet deadlines.
 </li>
 <li>
 Familiarity with content management systems (CMS) and HTML/CSS is a plus.
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Computer Science, or a related field is preferred.
 </li>
 <li>
 Experience in backlinking SEO and off-page creation.
 </li>
 </ul>
 
 
 
 
 
 What We Offer:
 
 
 <ul>
 <li>
 Opportunity to work with leading enterprises.
 </li>
 <li>
 Competitive salary and benefits package.
 </li>
 <li>
 Opportunity to work with a dynamic and growing team.
 </li>
 <li>
 Professional development and growth opportunities.
 </li>
 <li>
 A collaborative and inclusive work environment.
 </li>
 </ul>
</div>

SEO Business Manager

Zepto

<div>
 
 
 Our Story:
 
 
 
 
 
 
 Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time &mdash;making every second count towards life's real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys and more, delivering across 50+ cities in 10 minutes*. Zepto Caf&eacute; extends our commitment to convenience, featuring a curated menu of over 200 fresh items.
 
 
 
 
 
 
 Role: Associate Director - Off-Role Talent Sourcing/Hiring
 
 
 
 
 
 
 Stakeholder Management/ Problem Solving/Key Understanding of Manpower Dynamics
 
 
 
 
 
 
 Location:
 
 Bengaluru
 
 
 
 
 
 
 Reporting to:
 
 SD Ops Strategy
 
 
 
 
 
 
 Core Areas:
 
 City ops specific HR strategic programs/HR Operations. Provide direct HR support to the business leading an overall employee base of approximately 1300+ stores and to further expansion as well.
 
 
 
 
 
 
 Qualification:
 
 MBA-HR or any HR-related specialization.
 
 
 
 
 
 
 Experience:
 
 7-9 years of experience in Human Resources preferably from warehouse and supply chain background. Experience in
 
 blue collar workforce management
 
 is preferred.
 
 
 
 
 
 
 Responsibilities, aka, what we&rsquo;d like you to deliver:
 
 
 
 
 
 <ul>
 <li>
 
 Lead the Sourcing charter for the hiring of blue collar folks across all verticals.
 
 </li>
 <li>
 Collaborate with the city business team to understand employee needs and provide, implement HR solutions.
 </li>
 <li>
 Work with managers and employees to address all types of employee relations/ conflict resolution issues, fairly representing all interests.
 </li>
 <li>
 Act as a trusted advisor to eCommerce leaders, providing guidance on various HR matters including talent management, organizational design, performance management, and employee relations.
 </li>
 <li>
 Implement strategies to enhance employee satisfaction and retention.
 </li>
 <li>
 Ensure the onboarding process meets the needs of the function.
 </li>
 <li>
 Implement performance management processes and provide coaching to support career development.
 </li>
 <li>
 Identify training needs and coordinate relevant development programs.
 </li>
 <li>
 Foster a culture of continuous learning and skill development within the teams.
 </li>
 <li>
 Implement and execute HR programs and initiatives within the eCommerce function, ensuring alignment with company-wide HR policies and practices.
 </li>
 <li>
 Track HR metrics to measure the effectiveness of HR programs (such as Retention, succession planning, Attrition, Diversity, mapping of critical role &amp; critical talent)
 </li>
 <li>
 Provide regular reports to leadership on HR-related KPIs.
 </li>
 <li>
 Review and analyse business metrics including data on retention and employee experience to recommend systemic improvements.
 </li>
 <li>
 Provide guidance and support to eCommerce managers and employees on HR policies, procedures, and best practices.
 </li>
 <li>
 Needs to develop organic channels for sourcing across the roles so that the turnaround time for hiring is minimal.
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 
 
 
 <ul>
 <li>
 People with endless curiosity and hunger to learn
 </li>
 <li>
 Owners who will think of Zepto as their own venture
 </li>
 <li>
 Operators obsessed with customer experience
 </li>
 <li>
 Good knowledge of labour regulations
 </li>
 <li>
 Possess exceptional interpersonal, negotiation, and conflict-resolution abilities.
 </li>
 </ul>
 
 
</div>

Associate Director - Off-Role Talent Hiring

Reach & Retain

<div>
 
 We are seeking a results-driven and analytical SEO Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing comprehensive SEO strategies (including local SEO) to increase our website's organic visibility and drive qualified traffic.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Conducting keyword research and analysis (both national and local) to guide content strategy
 </li>
 <li>
 Optimizing website content, landing pages, and meta tags (on-page SEO)
 </li>
 <li>
 Managing and optimizing Google Business Profile (GBP) listings for all locations
 </li>
 <li>
 Building local citations and managing online directory listings to enhance local search presence
 </li>
 <li>
 Developing and implementing link-building strategies (off-page SEO)
 </li>
 <li>
 Monitoring and analyzing website performance using SEO tools (Google Analytics, Search Console, Ahrefs, etc.)
 </li>
 <li>
 Performing technical SEO audits and recommending improvements (site speed, mobile-friendliness, crawlability)
 </li>
 <li>
 Staying up-to-date with the latest SEO trends, algorithm updates, and best practices
 </li>
 <li>
 Collaborating with content, marketing, and web development teams to ensure SEO best practices are properly implemented
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 1-2 years of experience in Search Engine Optimization (SEO)
 </li>
 <li>
 Degree: Bachelor's in Marketing, IT, Communications, or related field (or equivalent experience)
 </li>
 <li>
 Proven experience as an SEO Executive or similar digital marketing role
 </li>
 <li>
 Proficiency with industry-standard SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Moz)
 </li>
 <li>
 Solid understanding of on-page, off-page, technical, and Local SEO factors
 </li>
 <li>
 Demonstrable experience with Local SEO strategies and Google Business Profile optimization
 </li>
 <li>
 Strong analytical skills and attention to detail
 </li>
 <li>
 Good communication and collaboration skills
 </li>
 <li>
 Full-time availability
 </li>
 </ul>
 
 
 
 
 
 Benefits:
 
 
 <ul>
 <li>
 Competitive salary
 </li>
 <li>
 Training and skill development in digital marketing
 </li>
 <li>
 Opportunity to work with a collaborative team in a growing company
 </li>
 </ul>
 
 
 
 
 
 Job Type:
 
 Full-time
 
 
 
 Schedule:
 
 
 <ul>
 <li>
 Day shift
 </li>
 <li>
 Monday to Saturday
 </li>
 </ul>
 
 
 
 
 
 Work Location:
 
 In person
 
</div>

Search Engine Optimization Executive

IndusInd Bank

<div>
 
 
 About the Role:
 
 
 
 
 
 
 The Growth Marketing Head will lead the bank&rsquo;s Growth Strategy and drive scalable, data driven customer acquisition, retention and revenue growth though Brand, Content, SEO, GEO, ASO &amp; Performance and manage the digital ecosystem (including the website, blogs and E-mail). The candidate must have in-depth marketing experience and a passion for digital technologies to own the entire growth marketing funnel- from awareness and acquisition to engagement and monetization. She/He will work closely with different teams to design and execute experiments that accelerate business growth and ensure consistency through all digital marketing channels.
 
 
 
 
 
 This role demands a unique combination of analytical rigor, creative thinking, leadership and a deep understanding of the financial services landscape.
 
 
 
 
 
 
 
 
 
 Job Responsibilities:
 
 
 
 
 
 
 
 Growth Strategy &amp; Leadership
 
 
 
 
 
 <ul>
 <li>
 Develop and execute bank&rsquo;s growth marketing strategy aligned with the bank&rsquo;s overall business goals.
 </li>
 <li>
 Identify, prioritize and optimize customer acquisition and retention channels.
 </li>
 <li>
 Collaborate cross-functionally with Product, Analytics and Business teams to capitalize on growth opportunities and increase client satisfaction through cohesive strategies
 </li>
 <li>
 Own the growth marketing budget- Optimize ROI across campaigns and initiatives
 </li>
 <li>
 Drive growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy
 </li>
 </ul>
 
 
 
 
 
 Customer Acquisition and Activation
 
 
 <ul>
 <li>
 Drive digital acquisition, activation, retention and monitor competition.
 </li>
 <li>
 Lead Performance marketing efforts across paid, organic and referral channels (eg Google Ads, Meta, LinkedIn, SEO, GEO, ASO and Affiliates)
 </li>
 <li>
 Develop segmented acquisition campaigns for different customer personas to create and maintain high levels of customer interaction
 </li>
 <li>
 Oversee social media accounts, manage and improve online content, considering SEO and Google Analytics
 </li>
 <li>
 Optimize lead scoring, CRM workflows and automation systems for conversion efficiency.
 </li>
 <li>
 Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where required
 </li>
 </ul>
 
 
 
 
 
 Retention and Engagement
 
 
 <ul>
 <li>
 Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify opportunities
 </li>
 <li>
 Design and execute personalized lifecycle programs (email, push notifications, in-app communication) to increase engagement.
 </li>
 <li>
 Define and manage key business events for campaign targeting and retargeting.
 </li>
 <li>
 Track campaign wise conversions across segments &amp; campaigns modes (campaign analysis, AB testing, funnel optimization)
 </li>
 <li>
 Develop loyalty and referral programs
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Education, Work Experience, Key Skill Set Requirements:
 
 
 
 
 
 <ul>
 <li>
 MBA from a Tier 1 / Tier 2 Business School
 </li>
 <li>
 14-18 years of proven experience in growth marketing, digital marketing or performance marketing with significant focus on financial services, fintech or consumer tech
 </li>
 <li>
 Demonstrable experience in designing and implementing successful digital marketing campaigns
 </li>
 <li>
 Strong analytical and data driven decision making skills; proficiency with performance analytics and attribution.
 </li>
 <li>
 Hands on experience with SEO/SEM, Google Analytics, campaigns and CRM software
 </li>
 <li>
 Strong leadership, communication and stakeholder management skills.
 </li>
 </ul>
 
 
</div>

Head – Growth Marketing

ICICI Lombard General Insurance Company Limited

<div>
 
 
 We have exciting opportunities for the role of Content Manager.
 
 
 
 
 
 
 Interested candidate can share resume to saba.kazi@icicilombard.com with subject line Content Manager and share below details.
 
 
 
 
 
 Current Salary
 
 
 Expectation
 
 
 Notice Period
 
 
 Education (Full Time / part Time)
 
 
 
 
 
 
 Role:
 
 
 <ol>
 <li>
 
 Content Creation
 
 : Write engaging and informative content for digital platforms including email, SMS, WhatsApp, app notifications, web banners, and SEM ads.
 </li>
 <li>
 
 Simplify Complex Topics
 
 : Translate insurance-related concepts into clear, accessible, and customer-friendly language.
 </li>
 <li>
 
 Thought Leadership Support
 
 : Assist in drafting long-form articles, blogs, and white papers that reflect industry insights and brand expertise.
 </li>
 <li>
 
 Cross-functional Collaboration
 
 : Work closely with marketing, product, and design teams to ensure content aligns with brand messaging and campaign goals.
 </li>
 <li>
 
 Content Strategy Execution
 
 : Support the implementation of content strategies and editorial calendars under the guidance of senior team members.
 </li>
 <li>
 
 SEO &amp; Optimization
 
 : Apply SEO best practices to improve content visibility and performance across search engines and social media.
 </li>
 <li>
 
 Quality &amp; Consistency
 
 : Maintain high standards of grammar, tone, and style across all written materials.
 </li>
 <li>
 
 Trend Monitoring
 
 : Stay updated with industry trends, customer behavior, and competitor content to inform writing and ideation.
 </li>
 <li>
 
 Project Coordination
 
 : Manage multiple content requests, ensuring timely delivery and adherence to briefs.
 </li>
 </ol>
 
 
 
 
 
 Qualifications:
 
 
 
 Bachelor&rsquo;s/Master&rsquo;s in Journalism, Communications, or Marketing.
 
 <ol>
 <li>
 Strong writing and editing skills with a portfolio showcasing diverse content formats.
 </li>
 <li>
 Familiarity with SEO, keyword research, and content performance metrics.
 </li>
 <li>
 Experience with content management systems (CMS), project tracking tools, and editorial workflows is a plus
 </li>
 </ol>
 
 
 
 
 4-5 years of content creation experience, preferably from new-age brands, make-up/fashion industry, fast commerce, or app-first non-BFSI segment.
 
 
 Proficiency in SEO and digital content formats
 
 
 
 
 
 Regards,
 
 
 Saba
 
 
 HR Manager
 
</div>

Content Manager

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