assistant manager - social media Jobs in Mumbai

assistant manager - social media

assistant/associate manager social media Jobs in Mumbai

assistant/associate manager social media

digital account manager (social + media) Jobs in Mumbai

digital account manager (social + media)

social media executive

digital account manager social media

Brandmovers India

<div>
 
 
 If you have prior experience in advertising or have an agency background then please send your resume and cover letter to
 
 careers@brandmovers.in
 
 and specify the position in the email subject line.
 
 
 
 
 
 
 
 Position:
 
 
 
 
 Digital Account Manager (Social + Media)
 
 
 
 
 
 
 
 Must Have :&nbsp;
 
 Minimum of 5 years of working experience at an advertising agency or a design agency or a digital marketing agency.
 
 
 &nbsp;
 
 
 
 Location: Mumbai, India
 
 
 
 
 
 
 
 About Brandmovers:
 
 
 
 
 
 
 
 Brandmovers is a global creative technology agency network, headquartered in Atlanta with other offices in New York, London and Mumbai.
 
 
 
 
 
 
 
 Brandmovers India, born and bred in Mumbai since 2011, is one of the older creative digital agencies who have stood the test of time in India&rsquo;s digital revolution.
 
 
 
 
 
 
 
 Our motto of &ldquo;less ordinary and more powerful&rdquo; comes alive in our partnerships with some of the world&rsquo;s fastest growing companies and most admired brands including including Manchester United, Universal Studios, Pepsi, KFC, Doritos, Loreal, Hilton, Titan, Fastrack, Westside, United Colors of Benetton, The Bodyshop, Luxottica (Vogue Eyewear &amp; Oakley), Unilever (Lakme Salon &amp; Elle18), Aditya Birla Group, Jack Daniel's, Mo&euml;t Hennessy (LVMH), Reebok Classics, Biba, ORRA, Myntra, Swiggy and many others.
 
 
 
 
 
 
 
 https://www.instagram.com/brandmoversindia/
 
 
 
 
 https://brandmovers.in/
 
 
 
 
 
 
 
 What you'll do:
 
 
 
 
 &nbsp;Social Media Strategy &amp; Campaign Execution
 
 
 
 
 
 <ul>
 <li>
 Develop and implement data-driven, platform-specific strategies across Meta, X (Twitter), LinkedIn, TikTok, and other relevant channels.
 </li>
 <li>
 Ensure social strategies align with broader campaign goals, brand positioning, and tone of voice.
 </li>
 <li>
 Maintain consistent publishing schedules with a focus on optimizing content performance and engagement.
 </li>
 </ul>
 
 
 
 
 
 Content Oversight &amp; Collaboration
 
 
 
 
 
 <ul>
 <li>
 Partner with designers, copywriters, and creative leads to brief, develop, and review high-quality, engaging social content.
 </li>
 <li>
 Provide strategic direction on format, tone, and storytelling to ensure relevance and resonance with target audiences.
 </li>
 <li>
 Ensure social output is consistently aligned with brand guidelines, cultural context, and audience expectations.
 </li>
 </ul>
 
 
 
 
 
 Community Management &amp; Audience Engagement
 
 
 
 
 
 <ul>
 <li>
 Act as the digital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.
 </li>
 <li>
 Monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively.
 </li>
 <li>
 Balance proactive brand storytelling with responsive interaction to strengthen online communities.
 </li>
 </ul>
 
 
 
 
 
 Performance Monitoring &amp; Reporting
 
 
 
 
 
 <ul>
 <li>
 Track, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.
 </li>
 <li>
 Use analytics tools such as Emplifi, Sprinklr, or native platform insights to measure content effectiveness and audience growth.
 </li>
 <li>
 Adjust strategies based on data-driven insights to improve engagement, reach, and overall impact.
 </li>
 </ul>
 
 
 
 
 
 Team Leadership &amp; People Management
 
 
 
 
 
 <ul>
 <li>
 Lead and manage a team of Community Managers and Social Media Executives, ensuring daily execution aligns with strategic priorities.
 </li>
 <li>
 Set clear objectives and KPIs for individual and team performance.
 </li>
 <li>
 Provide consistent coaching, mentorship, and constructive feedback to drive growth, engagement, and accountability.
 </li>
 <li>
 Foster a collaborative and high-performing team culture that embraces creativity, agility, and ownership.
 </li>
 <li>
 Act as the bridge between the content team and execution layer, ensuring timely delivery and high-quality output that reflects platform trends and audience behavior.
 </li>
 <li>
 Stay abreast of emerging formats, social trends, and creative best practices to continually elevate team output and brand presence.
 </li>
 </ul>
 
 
 
 
 
 Brand &amp; Industry Alignment
 
 
 
 
 
 <ul>
 <li>
 Stay updated on local market digital landscape, key industry trends, and social media best practices to maintain relevance and innovation.
 </li>
 <li>
 Ensure that all content adheres to the brand's guidelines, cultural nuances, and strategic messaging priorities.
 </li>
 <li>
 Maintain a proactive approach to trendspotting, identifying ways to integrate culturally relevant themes into social content.
 </li>
 </ul>
 
 
 
 
 
 Who you are:
 
 
 
 
 
 <ul>
 <li>
 Proactive self-starter with a results-oriented mindset.
 </li>
 <li>
 Skilled in leading teams and motivating others to perform at their best.
 </li>
 <li>
 Detail-oriented and able to manage multiple projects simultaneously.
 </li>
 <li>
 Collaborative and solution-driven, with a strong sense of ownership.
 </li>
 <li>
 Able to balance strategic thinking with hands-on execution.
 </li>
 <li>
 Passionate about digital innovation, storytelling, and audience engagement.
 </li>
 </ul>
 
 
 
 
 
 What you need:
 
 
 
 
 
 <ul>
 <li>
 5+ years of social media management experience; agency or client-side.
 </li>
 <li>
 Proven experience leading and developing a team.
 </li>
 <li>
 Experience managing premium brand content and real-time engagement.
 </li>
 <li>
 Exceptional communication skills in English and Arabic.
 </li>
 <li>
 Hands-on expertise with social tools (Sprinklr, Emplifi, Hootsuite, etc.).
 </li>
 <li>
 Ability to thrive in a fast-paced, deadline-driven environment.
 </li>
 <li>
 A creative eye, with a deep appreciation for design, video, and digital storytelling.
 </li>
 <li>
 Experience collaborating with cross-functional teams including design, strategy, and content.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 To apply, please send resume and cover letter to
 
 careers@brandmovers.in
 
 and specify the position in the email subject line.
 
 
</div>

Digital Account Manager (Social + Media)

St. Regis Hotels & Resorts

<div>
 
 Additional Information
 
 
 
 
 Job Number
 
 25174285
 
 
 
 Job Category
 
 Sales &amp; Marketing
 
 
 
 Location
 
 The St. Regis Mumbai, 462, Senapati Bapat Marg, Mumbai, Maharashtra, India, 400013VIEW ON MAP
 
 
 
 Schedule
 
 Full Time
 
 
 
 Located Remotely?
 
 N
 
 
 
 Position Type
 
 Management
 
 
 
 Job Summary
 
 
 
 The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
 
 
 
 CANDIDATE PROFILE
 
 
 
 
 Education And Experience
 
 
 
 
 Required:
 
 
 
 <ul>
 <li>
 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
 
 
 </li>
 </ul>
 OR
 
 
 <ul>
 <li>
 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
 
 
 </li>
 </ul>
 
 CORE WORK ACTIVITIES
 
 
 
 
 Hotel Marketing and Advertising
 
 
 
 <ul>
 <li>
 Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
 </li>
 <li>
 Partners with Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
 </li>
 <li>
 Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
 </li>
 <li>
 Manages F&amp;B media schedules and verifies prompt settlement of accounts.
 </li>
 <li>
 Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
 </li>
 <li>
 Executes email marketing, and display advertising.
 </li>
 <li>
 Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
 </li>
 <li>
 Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
 
 
 </li>
 </ul>
 
 Social Media Content Management
 
 
 
 <ul>
 <li>
 Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
 </li>
 <li>
 Develops and executes promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels.
 </li>
 <li>
 Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
 
 
 </li>
 </ul>
 
 Public Relations and Visual Asset Management
 
 
 
 <ul>
 <li>
 Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
 </li>
 <li>
 Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
 </li>
 <li>
 Manages assigned accounts as per the media account management system.
 </li>
 <li>
 Writes and distributes all press releases for property events, promotions, and outlets.
 </li>
 <li>
 Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
 </li>
 <li>
 Supports pull through of impactful PR strategy &amp; activities to drive quality press coverage through media engagement, in alignment with communications objectives.
 </li>
 <li>
 Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
 </li>
 <li>
 Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
 </li>
 <li>
 Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
 </li>
 <li>
 Supports the co-ordination of photography for F&amp;B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
 </li>
 <li>
 Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
 </li>
 <li>
 Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
 
 
 </li>
 </ul>
 
 Direct Marketing and Collateral Development
 
 
 
 <ul>
 <li>
 Coordinates and executes Hotel and F&amp;B printed materials.
 </li>
 <li>
 Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
 </li>
 <li>
 Assists in the production of all property, F&amp;B display, and temporary signage in hotel public areas.
 </li>
 <li>
 Promotes collection of competitors collateral and publicity on a monthly basis.
 </li>
 <li>
 Manages the execution of F&amp;B direct marketing activities.
 </li>
 <li>
 Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
 
 
 </li>
 </ul>
 
 General
 
 
 
 <ul>
 <li>
 Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&amp;B promotions and campaigns.
 </li>
 <li>
 Helps with the publication of hotel&rsquo;s newsletter(s).
 </li>
 <li>
 Supports communications duties and functions as deemed necessary.
 </li>
 <li>
 Assists in the liaison and execution of joint F&amp;B promotions.
 </li>
 <li>
 Works with eCommerce to verify the Hotel&rsquo;s website and related websites are updated on a regular basis.
 </li>
 <li>
 Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
 </li>
 <li>
 Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
 </li>
 <li>
 Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
 </li>
 <li>
 Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
 
 
 </li>
 </ul>
 
 At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
 
 
 
 Combining timeless glamour with a vanguard spirit, St. Regis Hotels &amp; Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
</div>

Graphic Designer

Nykaa

<div>
 
 
 About the Role :
 
 
 
 
 
 
 Assistant/Associate Manager &ndash; Social Media to lead and execute the digital content strategy for Beauty or Fashion. This role calls for a beauty/fashion-obsessed, trend-savvy professional who understands the unique DNA of Nykaa's Beauty/Fashion and its audience. You&rsquo;ll be responsible for creating and amplifying content that resonates with our consumers, grows brand presence, and drives engagement across key platforms like Instagram, YouTube, and emerging channels.
 
 
 
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 Content &amp; Social Media Management
 
 <ul>
 <li>
 Develop and execute monthly social media calendars for Beauty/Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments.
 </li>
 <li>
 Build launch communication strategies aligned with Beauty/Fashion&rsquo;s brand ethos and positioning.
 </li>
 <li>
 Schedule and publish posts, reels, and stories using platform tools (Instagram Insights, Socialbakers).
 </li>
 <li>
 Plan and oversee YouTube content for Beauty/Fashion &mdash; from concepting to optimization.
 </li>
 </ul>
 
 
 
 
 Creative Strategy &amp; Innovation
 
 <ul>
 <li>
 Ideate and execute fresh, high-engagement content tailored to Nykaa's audience.
 </li>
 <li>
 Monitor trends, aesthetics, and content formats to keep the brand relevant and aspirational.
 </li>
 <li>
 Collaborate with brand building, design, marketing, and production teams for 360&deg; campaign execution.
 </li>
 </ul>
 
 
 
 
 Campaign Execution &amp; Production
 
 <ul>
 <li>
 Lead the planning and execution of marketing campaigns (product launches, festive drops, collaborations).
 </li>
 <li>
 Manage content shoots &mdash; pre-production (briefing, prop/product planning), production, and post-production.
 </li>
 <li>
 Ensure visual and tonal consistency across all assets.
 </li>
 </ul>
 
 
 
 
 Performance Marketing Support
 
 <ul>
 <li>
 Identify high-performing social assets for boosting to drive reach, engagement, and conversions.
 </li>
 <li>
 Partner with the performance marketing team to align content with growth objectives.
 </li>
 </ul>
 
 
 
 
 Influencer Marketing
 
 <ul>
 <li>
 Manage influencer collaborations for both always-on content and launch campaigns.
 </li>
 <li>
 Ensure influencer outputs are on-brand, legally compliant, and deliver measurable ROI.
 </li>
 </ul>
 
 
 
 
 Analytics, Reporting &amp; Optimization
 
 <ul>
 <li>
 Track platform metrics (impressions, reach, engagement, video views) against KPIs.
 </li>
 <li>
 Lead monthly and quarterly reporting to measure content performance and impact.
 </li>
 <li>
 Provide insights and recommendations to continuously improve content strategies.
 </li>
 </ul>
 
 
 
 
 Trend Mapping &amp; Industry Insight
 
 <ul>
 <li>
 Stay ahead of platform updates, viral formats, and audience behavior shifts.
 </li>
 <li>
 Bring competitive intelligence and global benchmarks into Nykaa's strategy.
 </li>
 <li>
 Share learnings across teams to foster innovation and agility.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Knowledge, Skill &amp; Qualification Requirements
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Communications, Fashion, or a related field.
 </li>
 <li>
 4-8 years of experience in Social Media, content creation, digital marketing, or a similar role within the beauty or fashion industry.
 </li>
 <li>
 Proven experience in managing video content production and strategy.
 </li>
 <li>
 Experience leading a small team and working cross functionally with other departments
 </li>
 <li>
 Ability to strategize with the changing/trending nature of the digital space
 </li>
 <li>
 An established networker in the social media space who is able to engage and influence creative individuals.
 </li>
 <li>
 Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.
 </li>
 <li>
 Excellent communication and interpersonal skills.
 </li>
 <li>
 Ability to analyze data and derive actionable insights.
 </li>
 <li>
 Creative mindset with a keen eye for detail and aesthetics.
 </li>
 <li>
 Proficiency in content management systems and video editing tools.
 </li>
 </ul>
 
 
</div>

Assistant/Associate Manager Social Media

Schbang

<div>
 
 
 Role Overview
 
 :
 
 
 We are looking for a dynamic and creative Social Media Intern to assist our social media team in managing and executing campaigns for Schbang and its clients. The ideal candidate will have a keen eye for trends, a passion for digital content, and the ability to think outside the box.
 
 
 
 
 
 
 Key Responsibilities
 
 :
 
 <ul>
 <li>
 Assist in the creation and curation of engaging content for various social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.)
 </li>
 <li>
 Help with the scheduling, posting, and monitoring of social media content across platforms
 </li>
 <li>
 Track, analyze, and report on the performance of social media campaigns and engagement metrics
 </li>
 <li>
 Collaborate with the creative team to brainstorm and develop new content ideas for campaigns
 </li>
 <li>
 Conduct social media research and competitor analysis to identify trends and opportunities
 </li>
 <li>
 Assist in community management by responding to comments, messages, and engaging with followers
 </li>
 <li>
 Stay updated with the latest social media trends, tools, and best practices
 </li>
 <li>
 Provide support for influencer partnerships and collaborations
 </li>
 <li>
 Assist with the creation of social media reports and presentations for clients
 </li>
 <li>
 Help maintain the brand&rsquo;s social media calendar and ensure timely content delivery
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills
 
 :
 
 <ul>
 <li>
 Currently pursuing or recently graduated with a degree in Marketing, Communications, Digital Media, or a related field
 </li>
 <li>
 Strong understanding of social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) and their respective audiences
 </li>
 <li>
 Familiarity with social media analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.) is a plus
 </li>
 <li>
 Creative thinker with a passion for digital marketing and content creation
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Ability to work in a fast-paced environment and manage multiple tasks simultaneously
 </li>
 <li>
 Strong attention to detail and organizational skills
 </li>
 <li>
 Knowledge of graphic design tools (Canva, Photoshop, etc.) is a plus, but not required
 </li>
 <li>
 A positive attitude, eagerness to learn, and a proactive approach to problem-solving
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 :
 
 <ul>
 <li>
 Hands-on experience in a creative and fast-paced environment
 </li>
 <li>
 Opportunity to work on live campaigns for top brands
 </li>
 <li>
 Mentorship and guidance from experienced professionals in the digital marketing field
 </li>
 <li>
 A collaborative and innovative work culture
 </li>
 <li>
 A chance to grow and develop your skills in social media marketing
 </li>
 </ul>
 
 
</div>

Social Media Intern

Purplle.com

<div>
 Carmesi is seeking an Assistant Marketing Manager with 4&ndash;6 years of experience in digital marketing, social media management, and e-commerce. The ideal candidate is a creative thinker with strong analytical skills, capable of driving brand growth through strategic campaigns, compelling content, and performance-driven digital initiatives. A background in the beauty, wellness, or lifestyle industry will be a strong advantage.
 
 
 The role requires a deep understanding of digital platforms, influencer marketing, and paid media, along with the ability to manage multiple projects while maintaining brand consistency across all touchpoints.
 
 
 Roles &amp; Responsibilities
 
 
 Social Media &amp; Content Strategy
 
 
 <ul>
 <li>
 Develop and execute social media strategies that build brand awareness and engagement.
 
 
 </li>
 </ul>
 Digital Advertising
 
 
 <ul>
 <li>
 Conceptualize and lead digital campaigns that tell compelling brand stories across Instagram, Facebook, and other platforms.
 </li>
 <li>
 Collaborate with the agency to review campaign performance data and audience insights, using them to inspire fresh, insight-led creative ideas.
 
 
 </li>
 </ul>
 E-commerce Management
 
 
 <ul>
 <li>
 Manage brand presence across online marketplaces such as Amazon, Blinkit, Nykaa, and Flipkart.
 </li>
 <li>
 Ensure product listings are optimized for search and conversion.
 </li>
 <li>
 Collaborate with internal teams to maintain accuracy, freshness, and consistency across e-commerce touchpoints.
 
 
 </li>
 </ul>
 Project Management
 
 
 <ul>
 <li>
 Coordinate with cross-functional teams to ensure timely delivery of all marketing initiatives.
 </li>
 <li>
 Handle multiple campaigns simultaneously while maintaining high attention to detail.
 
 
 </li>
 </ul>
 Mandatory Skills
 
 
 <ul>
 <li>
 Social Media Marketing: Proven ability to grow engagement and manage brand storytelling across multiple platforms.
 </li>
 <li>
 Digital Advertising: Strong understanding of Meta and Google Ads with the ability to translate performance insights into fresh, high-impact creative ideas.
 </li>
 <li>
 Content Strategy: Ability to ideate and brief design teams to create thumb-stopping content.
 </li>
 <li>
 Analytical Thinking: Proficiency in campaign performance analysis and data-driven optimization.
 
 
 </li>
 </ul>
 Good to Have
 
 
 <ul>
 <li>
 Understanding of AI-powered marketing tools for content creation and optimization.4
 
 
 </li>
 </ul>
 
 About Carmesi
 
 
 
 Carmesi was founded in 2017 with a mission to make periods safer for women. The brand has grown to become one of the most prominent names in India&rsquo;s feminine hygiene industry. Carmesi has consistently challenged stereotypes by innovating and vocalizing women&rsquo;s issues.
 
 
 From rash-free sanitary pads to painless razors and natural deodorants, the brand&rsquo;s range continues to expand while maintaining its commitment to clean, safe, and empowering products. Carmesi was also the first Indian brand to have its pads certified 100% rash-free by a gynecologist &mdash; addressing a problem faced by nearly 90% of women in India.
 
 
 Available across multiple online platforms &mdash; Amazon, Flipkart, Nykaa, Myntra, Purplle, Blinkit, Swiggy Instamart, Pharmeasy, Apollo Pharmacy, and more &mdash; Carmesi enjoys strong advocacy among its users. Its Instagram presence stands as a testament to its efforts in normalizing conversations around periods and women&rsquo;s wellness.
 
 
 Website:https://mycarmesi.com/
 
 
 Instagram:@mycarmesi
 
 
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
</div>

Assistant Marketing Manager - Carmesi

Aditya Birla Fashion and Retail Ltd.

<div>
 
 The Brand Marketing Manager will be the key driver behind building, maintaining and driving the Galleries Lafayette brand in India. This role will drive brand strategy, campaigns and communication, awareness, footfall, online / offline media management, performance marketing and engagement through strategic brand marketing initiatives. The ideal candidate will possess a strong understanding of and experience in
 
 Luxury, Brand (Lifestyle, and FMCG) industries
 
 and focused brand management, go-to market, campaign management, digital / social media and brand content. Sucess in this role requires
 
 a creative bent of mind,
 
 an eye for detail with a passion for luxury retail.
 
 
 
 
 
 
 Brand Awareness and Consumer Relationship
 
 
 <ul>
 <li>
 Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at the store.
 </li>
 <li>
 Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
 </li>
 <li>
 Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs.
 </li>
 <li>
 Identify and develop customer insights of core TG (HNI/UHNI)
 </li>
 </ul>
 
 
 
 
 Brand Custodian
 
 
 <ul>
 <li>
 Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
 </li>
 <li>
 Act as the key driver of the Galleries Lafayette brand identity and brand strategy in India, across all campaigns and brand initiatives.
 </li>
 <li>
 Develop and manage a comprehensive communications strategy, including brand design, Online/ offline media management, In store communication and all other consumer facing touch points.
 </li>
 <li>
 Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.
 </li>
 </ul>
 
 
 
 
 Go to market campaigns
 
 
 <ul>
 <li>
 Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Maintain weekly, monthly quarterly calendar with tracker and ROI reporting.
 </li>
 <li>
 Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
 </li>
 <li>
 Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.
 </li>
 </ul>
 
 
 
 
 Agency, vendors and media management
 
 
 <ul>
 <li>
 Be the SPOC for all agencies, media companies, partners, freelances and vendors. Develop and establish relationships with agencies (creative, digital &amp; media), consultants and media companies, control budgets for each and track ROI.
 </li>
 <li>
 Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.
 </li>
 <li>
 Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.
 </li>
 <li>
 Drive performance marketing, media planning and daily ROAS optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels. Budget planning, optimization and reporting will be critical.
 </li>
 <li>
 Ensure homogenous brand communication across all channels in keeping with GL luxury experience and brand guidelines.
 </li>
 </ul>
 
 
 
 
 Beauty Marketing and activations
 
 
 <ul>
 <li>
 Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
 </li>
 </ul>
 
 
 
 
 Seasonal Opportunities
 
 
 <ul>
 <li>
 Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
 </li>
 </ul>
 
 
 
 
 Social Media Marketing
 
 
 <ul>
 <li>
 Develop, design and execute social media campaigns that enhance brand visibility and engagement.
 </li>
 <li>
 Monitor trends and adapt strategies to maintain relevance brand communications for GL.
 </li>
 </ul>
 
 
 
 
 Content Creation
 
 
 <ul>
 <li>
 Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.
 </li>
 <li>
 Ideate, plan and execute content that covers the goings on in the store
 </li>
 <li>
 Collaborate with creative teams to produce compelling visual and written content.
 </li>
 </ul>
 
 
 
 
 External and Internal stakeholder relations
 
 
 <ul>
 <li>
 Owning and overseeing all brand communication from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
 </li>
 </ul>
 
 
 <ul>
 <li>
 Manage internal (Store/ retail/ ecommerce/ CRM) and external communications for all brand marketing initiatives, including internal stakeholder alignment, efficient relations, and crisis management. Vendor management and budget control will be a crtitical part of this role.
 </li>
 </ul>
</div>

Brand Marketing Manager- Galeries Lafayette

Publicis Groupe

<div>
 
 
 Key Responsibilities:
 
 
 
 
 Strategic Leadership
 
 
 <ul>
 <li>
 Lead end-to-end digital media planning across channels including display, video, mobile, social, and programmatic.
 </li>
 <li>
 Develop comprehensive media strategies aligned with client objectives, audience insights, and market trends.
 </li>
 <li>
 Provide thought leadership on emerging platforms, ad technologies, and measurement frameworks.
 </li>
 <li>
 Partner with strategy and data teams to develop integrated communications frameworks.
 </li>
 </ul>
 
 
 Client Management
 
 
 <ul>
 <li>
 Serve as the senior point of contact for digital planning discussions with clients and agency leadership.
 </li>
 <li>
 Translate complex digital concepts into actionable strategies for clients.
 </li>
 <li>
 Build and maintain strong client relationships through strategic counsel and business understanding.
 </li>
 </ul>
 
 
 Operational &amp; Team Management
 
 
 <ul>
 <li>
 Manage, mentor, and upskill a team of digital planners and senior planners.
 </li>
 <li>
 Ensure accuracy, efficiency, and innovation in campaign planning and execution.
 </li>
 <li>
 Oversee annual media planning cycles, budgeting, and forecasting processes.
 </li>
 <li>
 Collaborate with specialist teams (search, social, programmatic, e-commerce, content, data science) for cohesive digital activation.
 </li>
 </ul>
 
 
 Performance &amp; Analytics
 
 
 <ul>
 <li>
 Leverage data and analytics tools to assess campaign performance and deliver optimization recommendations.
 </li>
 <li>
 Champion test-and-learn approaches to drive continuous improvement and innovation.
 </li>
 <li>
 Partner with analytics teams to create actionable insights and performance reports.
 </li>
 </ul>
 
 
 Business Growth
 
 
 <ul>
 <li>
 Contribute to new business pitches by developing strategic digital media recommendations.
 </li>
 <li>
 Identify opportunities to expand client relationships and agency offerings.
 </li>
 </ul>
 
 
 Key Skills &amp; Competencies:
 
 
 <ul>
 <li>
 Deep understanding of digital platforms, media tools, and ad technologies (Google Marketing Platform, Meta, DV360, The Trade Desk, etc.)
 </li>
 <li>
 Strong grasp of digital measurement, attribution, and audience targeting principles.
 </li>
 <li>
 Excellent client communication, presentation, and negotiation skills.
 </li>
 <li>
 Ability to lead cross-functional teams and manage multiple projects simultaneously.
 </li>
 <li>
 Analytical mindset with the ability to interpret complex data into clear strategic insights.
 </li>
 <li>
 Proven leadership in developing and mentoring high-performing teams.
 </li>
 </ul>
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Advertising, Communications, or a related field.
 </li>
 <li>
 10&ndash;14 years of experience in digital media planning and strategy, preferably within a media agency environment.
 </li>
 <li>
 Experience managing large-scale, integrated digital accounts.
 </li>
 <li>
 Hands-on knowledge of major digital tools and analytics platforms (GA4, Comscore, Nielsen, MOAT, etc.).
 </li>
 </ul>
 
 
</div>

Director - Digital Planning

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