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BrandStory Digital

<div>
 
 
 Associate - Social Media Marketing
 
 
 
 
 Location:
 
 Bengaluru
 
 
 
 Experience:
 
 3&ndash;5 years
 
 
 
 Department:
 
 Social Media &amp; Digital Marketing
 
 
 
 
 
 
 About the Role
 
 
 
 We are looking for a dynamic and creative
 
 Associate
 
 -
 
 Social Media Marketing
 
 to lead and manage social media strategy, content, and performance for multiple brands. The ideal candidate should have hands-on experience managing social platforms, creating engaging content, collaborating with creative teams, and driving measurable growth. This role requires creativity, strategic thinking, and strong knowledge of digital trends.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Strategy &amp; Planning
 
 
 <ul>
 <li>
 Develop and implement social media strategies aligned with brand objectives.
 </li>
 <li>
 Plan monthly content calendars, campaign ideas, and engagement strategies.
 </li>
 <li>
 Conduct competitor analysis, social listening, and trend research.
 </li>
 </ul>
 
 
 
 
 
 Content Development
 
 
 <ul>
 <li>
 Collaborate with designers and writers to create high-quality, engaging content.
 </li>
 <li>
 Write compelling copy for posts, reels, ads, and stories.
 </li>
 <li>
 Ensure consistent brand voice and visual identity across all platforms.
 </li>
 </ul>
 
 
 
 
 
 Social Media Management
 
 
 <ul>
 <li>
 Manage day-to-day posting, scheduling, and updates across platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
 </li>
 <li>
 Monitor engagement, respond to comments, and manage online community interactions.
 </li>
 <li>
 Ensure timely execution of campaigns, promotions, and brand announcements.
 </li>
 </ul>
 
 
 
 
 
 Performance Tracking &amp; Reporting
 
 
 <ul>
 <li>
 Track KPIs such as reach, engagement, follower growth, lead generation, and conversions.
 </li>
 <li>
 Analyze insights and adjust strategies for improved performance.
 </li>
 <li>
 Prepare weekly/monthly reports for internal teams and clients.
 </li>
 </ul>
 
 
 
 
 
 Campaign Execution
 
 
 <ul>
 <li>
 Plan and run paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
 </li>
 <li>
 Collaborate with creative and SEO/SEM teams for integrated digital campaigns.
 </li>
 <li>
 Work with influencers and creators for brand collaborations and UGC content.
 </li>
 </ul>
 
 
 
 
 
 Client Communication
 
 
 <ul>
 <li>
 Participate in client meetings, present reports, and provide strategic recommendations.
 </li>
 <li>
 Coordinate with internal teams to ensure client requirements are met.
 </li>
 </ul>
 
 
 
 
 
 Key Skills &amp; Competencies
 
 
 <ul>
 <li>
 Strong understanding of all major social platforms and their algorithms.
 </li>
 <li>
 Excellent copywriting and content planning skills.
 </li>
 <li>
 Hands-on experience with tools like Meta Business Suite, Creator Studio, Hootsuite, Buffer, or similar.
 </li>
 <li>
 Basic knowledge of paid social (boosting &amp; ads management).
 </li>
 <li>
 Creative thinking with a good sense of visual storytelling.
 </li>
 <li>
 Ability to manage multiple brands and deadlines.
 </li>
 <li>
 Strong communication and analytical skills.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field.
 </li>
 <li>
 
 3&ndash;5 years of experience
 
 in social media management, preferably in a digital marketing or creative agency.
 </li>
 <li>
 Proven experience handling multiple brand accounts and executing end-to-end social strategies.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Work with a creative and fast-paced 360&deg; digital marketing team.
 </li>
 <li>
 Opportunity to manage top-tier brands and diverse industries.
 </li>
 <li>
 Encouraging an environment for creativity, innovation, and learning.
 </li>
 </ul>
 
 
</div>

Associate - Social Media Marketing

Newton School

<div>
 
 About the company:-
 
 
 
 Newton School of Technology (NST) is a new-age institution redefining technical education in India. Founded by IIT alumni, NST offers a 4-year B.Tech in Computer Science and AI, focused on hands-on learning and deep industry integration. Within two years, over 93% of students have secured paid internships with companies like Razorpay, SarvamAI, and DRDO, along with global exposure through tech treks to Singapore and Silicon Valley. Led by a distinguished faculty comprising ICPC World Finalists and ex-professionals from ISRO, Microsoft, MakeMyTrip, and several other leading tech organizations, NST is building a scalable, high-impact model that produces industry-ready talent for the world&rsquo;s most advanced technology roles.
 
 
 
 About The Role-
 
 
 
 We are looking for a dynamic Admissions Operations Associate to take ownership of the admissions funnel and student engagement process at Newton School of Technology. This is a strategic role requiring strong analytical thinking, operational excellence, and student-centric problem-solving. You will manage mid-funnel and engagement activities, drive lead conversions, and collaborate across teams to ensure smooth admissions operations and measurable outcomes.
 
 
 
 Key Responsibilities-
 
 
 
 <ul>
 <li>
 Analyze applicant and lead data to identify trends, gaps, and conversion risks.
 </li>
 <li>
 Design and implement data-driven engagement strategies to improve funnel metrics such as lead reactivation, follow-ups, and session attendance.
 </li>
 <li>
 Track and optimize admissions KPIs through structured engagement initiatives.
 </li>
 <li>
 Own and drive mid-funnel lead reactivation campaigns to maximize conversions.
 </li>
 <li>
 Collaborate with marketing and counselling teams to implement student-centric engagement solutions.
 </li>
 <li>
 Communicate persuasively with leads and teams to ensure alignment and execution of campaigns.
 </li>
 <li>
 Manage operational tasks to ensure seamless admissions workflow.
 </li>
 <li>
 Propose and execute process improvements to enhance efficiency and student experience.
 
 
 </li>
 </ul>
 
 Requirements-
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree (or equivalent) in a relevant field.
 </li>
 <li>
 Experience: 0&ndash;2 years in admissions operations, customer-facing, or growth roles.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Excellent communication and stakeholder management abilities.
 </li>
 <li>
 Technical Skills: Proficiency in Excel and CRM tools for tracking, analyzing, and reporting data.
 
 
 </li>
 </ul>
 
 Skills &amp; Traits-
 
 
 
 <ul>
 <li>
 Strong business acumen and data-driven mindset.
 </li>
 <li>
 Ability to analyze trends, predict risks, and take proactive action.
 </li>
 <li>
 Initiative-taking mindset; proactive and owner-driven.
 </li>
 <li>
 Excellent interpersonal and communication skills for managing leads and internal stakeholders.
 </li>
 <li>
 Adaptable, eager to learn, and capable of driving strategic initiatives independently.
 
 
 </li>
 </ul>
 
 Benefits-
 
 
 
 <ul>
 <li>
 Work on cross-functional projects with marketing, sales, and counselling teams.
 </li>
 <li>
 Early exposure to decision-making and process optimization responsibilities.
 </li>
 <li>
 Opportunity to directly collaborate with leadership on admissions strategy.
 </li>
 <li>
 Fast-track career growth based on performance, initiative, and business impact.
 </li>
 <li>
 Lead projects that improve admissions efficiency, student experience, and funnel conversions.
 </li>
 </ul>
</div>

Operations Associate

Myntra

<div>
 
 
 Job Title: Associate Director &ndash; Brand Marketing (Myntra FWD)
 
 
 
 
 Location:
 
 Bengaluru, India
 
 
 
 Department:
 
 Marketing
 
 
 
 Reporting To:
 
 Sr. Director &ndash; Brand Marketing
 
 
 
 
 
 Experience Required: 7&ndash;9 years
 
 
 
 
 
 
 Role Type:
 
 Brand Equity Lead (Brand Marketing + Growth Charters like FWD)
 
 
 
 
 
 
 About the Role
 
 As Associate Director &ndash; Brand Marketing for Myntra FWD, you will be the strategic and creative force behind shaping the brand&rsquo;s identity for the fashion-forward Gen Z audience. This is a high-impact leadership role that blends brand storytelling with business performance, positioning Myntra FWD as a cultural icon in fashion and lifestyle.
 
 
 
 
 
 
 Team &amp; Culture
 
 You&rsquo;ll lead a talented team of brand marketers and creatives known for their executional excellence. What&rsquo;s missing and what you&rsquo;ll bring is strategic depth, business acumen, and the ability to connect brand efforts directly to measurable outcomes. You&rsquo;ll be expected to operate independently, present to leadership, and drive a culture of innovation, ownership, and continuous learning.
 
 
 Expectations &amp; Scope
 
 <ol>
 <li>
 
 Strategic Brand Leadership
 
 Own and evolve the brand strategy for Myntra FWD and broader Myntra equity. Translate brand purpose into compelling narratives and experiences across all channels.
 </li>
 <li>
 
 Integrated Campaign Management
 
 Lead 360&deg; campaigns across ATL, BTL, digital, influencer, and experiential platforms. Collaborate with creative, media, and production partners to deliver breakthrough work.
 </li>
 <li>
 
 Consumer &amp; Market Intelligence
 
 Decode youth culture, fashion trends, and consumer behavior using research, analytics, and social listening. Identify whitespace opportunities and inform strategy with data-backed insights.
 </li>
 <li>
 
 Business-Driven Brand Marketing
 
 Drive traffic, conversions, and GMB through brand-led initiatives. Connect creative execution directly to platform objectives and business outcomes.
 </li>
 <li>
 
 Strategy &amp; Analytics
 
 Manage complexity across 50+ campaigns annually spanning categories, cohorts, and regions. Define marketing tasks, measure impact, and isolate ROI through A/B testing and media dark market studies.
 </li>
 <li>
 
 Cross-Functional Collaboration
 
 Partner with product, category, performance marketing, and PR teams to ensure consistent brand storytelling. Align internal stakeholders on campaign goals, messaging, and timelines.
 </li>
 <li>
 
 Brand Governance &amp; Identity
 
 Uphold brand guidelines and tone of voice across all communications. Ensure consistency while enabling creative experimentation.
 </li>
 <li>
 
 Performance &amp; Impact Measurement
 
 Define KPIs for brand health, campaign effectiveness, and consumer engagement. Monitor performance and optimize strategies based on learnings.
 </li>
 <li>
 
 Team Leadership &amp; Mentorship
 
 Lead and mentor a team of brand marketers and creatives. Foster a culture of strategic thinking, innovation, and accountability.
 </li>
 </ol>
 
 
 Ideal Candidate Profile
 
 
 <ul>
 <li>
 7&ndash;9 years of brand marketing experience, preferably in fashion, lifestyle, or youth-centric brands.
 </li>
 <li>
 Strong FMCG foundation with deep business understanding.
 </li>
 <li>
 Proven track record of leading successful brand campaigns and building cultural relevance.
 </li>
 <li>
 Strategic thinker with strong storytelling and creative judgment.
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Passion for fashion, pop culture, and digital-first consumer engagement.
 </li>
 </ul>
 
 
 Why Myntra
 
 
 <ul>
 <li>
 Impact: Fashion is a high-engagement category where brand marketing directly drives growth and profitability.
 </li>
 <li>
 Scale &amp; Complexity: Operate in a high-growth, high-pressure environment with diverse categories and dynamic marketplace challenges.
 </li>
 <li>
 Ownership: Lead a brand charter that influences both consumer perception and business performance.
 </li>
 </ul>
</div>

Associate Director - Brand Marketing

Unacademy

<div>
 
 
 Position :
 
 Customer Lifecycle Management Associate
 
 
 
 Experience :
 
 0 - 2 Years
 
 
 
 Location :
 
 Bengaluru (On-Site)
 
 
 
 
 
 
 
 
 
 About Us
 
 
 
 
 
 
 Unacademy is India&rsquo;s largest learning platform, on a mission to democratize education for every learner. What started as a YouTube channel has now transformed into a powerful education ecosystem serving millions of learners across the country. We bring together top educators, high-quality content, and innovative technology to deliver engaging learning experiences across competitive exams, professional upskilling, and foundational education. With a commitment to excellence and learner success, Unacademy is redefining how India learns - one lesson at a time.
 
 
 
 
 
 
 
 
 
 About the Role
 
 
 
 We are looking for a detail-oriented and analytical
 
 CLM Associate
 
 to join our Growth &amp; Marketing team. In this role, you will be responsible for managing communication across the customer lifecycle, executing automated journeys, optimizing engagement, and ensuring seamless customer experiences through data-driven decision making.
 
 
 
 
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Build, execute, and manage customer lifecycle campaigns across channels such as email, push notifications, SMS, Whatsapp and in-app.
 </li>
 <li>
 Analyze user behavior and campaign performance to derive insights and actionable recommendations.
 </li>
 <li>
 Work closely with cross-functional teams such as Business, Design, Product, Analytics and other Marketing teams to ensure a seamless customer experience..
 </li>
 <li>
 Monitor performance metrics and share actionable insights to improve communication effectiveness.
 </li>
 <li>
 Contribute to improving customer engagement, retention, and reactivation strategies.
 </li>
 </ul>
 
 
 
 
 
 Key Requirements:
 
 
 
 
 
 <ul>
 <li>
 
 Excellent logical reasoning
 
 and problem-solving skills.
 </li>
 <li>
 
 Strong written communication skills
 
 in both
 
 English &amp; Hindi
 
 .
 </li>
 <li>
 Good understanding of
 
 data analysis
 
 , ability to interpret numbers, identify trends, and derive insights.
 </li>
 <li>
 Hands-on experience with
 
 marketing automation tools
 
 like WebEngage, MoEngage, or Clevertap is a strong plus.
 </li>
 <li>
 Ability to work in a fast-paced, collaborative environment with attention to detail.
 </li>
 <li>
 Basic understanding of customer segmentation, funnels, and campaign metrics is preferred.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Work closely with a high-impact Growth team.
 </li>
 <li>
 Opportunity to contribute directly to user engagement and retention metrics.
 </li>
 <li>
 Fast-paced environment with learning and ownership opportunities.
 </li>
 </ul>
 
 
 
</div>

Associate - Customer Lifecycle Management

eGov Foundation

<div>
 The Role We are seeking a highly motivated and experienced Product Marketing Associate to drive the awareness and adoption of our digital products. As a Product Marketing Associate, you will help shape how eGov&rsquo;s products are positioned, understood, and adopted across samaaj (civil society), sarkaar (government institutions), and bazaar (private sector partners). You&rsquo;ll translate complex product capabilities into clear, compelling narratives that resonate with diverse stakeholders &mdash; from municipal field officers to state departments to ecosystem innovators. This role sits at the intersection of product, storytelling, and systems &mdash; perfect for someone who thrives in fast-moving, purpose-led environments and believes in the power of technology to serve the public good. Key Responsibilities Empathetic story-telling and content evangelism Drive the product marketing strategy. Base it on user-driven insights Create product narratives &mdash;- Translate technical features into customer-facing benefits for both technical and non-technical audiences Craft product positioning documents, messaging frameworks, and value propositions. Support segmentation and persona mapping to ensure messaging is tailored across civil society, government, and market partners. Produce high-quality, engaging content across various formats, including: Product demos and explainer videos Product websites Product presentations and webinars Product brochures, fact sheets, blogs, newsletters, white papers, and case studies Product-related social media content Product marketing and adoption enablement Collaborate with product managers to plan and launch new features through release notes, walkthroughs, and webinars. Assist in executing go-to-market strategies for product launches, new modules, and releases Develop product marketing kits &mdash; pitch decks, one-pagers, battle cards, and case studies. Maintain a strong understanding of the competitive landscape and evolving customer needs Collaboration Work cross-functionally with product, design, partnerships, field teams, and ecosystem collaborators. Support documentation team with guidance around community-led documentation or field-ready materials for contributors, practitioners, and volunteers. Maintain a rhythm of collaboration with the product team to iterate messaging and identify &ldquo;aha&rdquo; moments Interface with branding and communications to ensure product messaging aligns with the organization&rsquo;s overall voice, tone, and strategic communication guidelines. You're a great fit if you have Passion for using technology for social good and a commitment to making a difference. A penchant to roll up their sleeves &mdash; whether it's running field interviews, iterating landing pages, or diving into usage data to shape the next move. A balance of creativity and structure &mdash; storytelling with a data-informed backbone. A belief in the power of stories to drive change &mdash; and a knack for crafting narratives that inspire action and connect the digital world with real user needs. Participated in a PLG-style product growth model. Hands-on experience owning the entire product marketing toolkit &mdash; from sharpening positioning and writing crisp messaging, to running GTM launches and synthesizing feedback loops from the ground up. Requirements 2-4 years of experience in product marketing Excellent written and verbal communication skills, with an eye for aesthetic outcomes with the ability to create compelling content Strong understanding of marketing principles, strategies, and tactics.` Been part of a 0 to 1 journey for a product. Proactively involved in creating compelling and aesthetic product marketing kits Experience collaborating with freelancers and agencies to bring ideas to life Experience supporting SaaS product launches or self-serve adoption journeys. Experience with SEO/SEM strategies and digital marketing campaigns (not a must have) Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s degree preferred). Experience with content creation and design tools, content distribution mechanisms and multichannel targeting Experience with marketing automation tools, CRM systems, and analytics platforms. (Bonus) Exposure to the government sector, CSR programs, or social impact work. Benefits Career Advancement Skill Development Medical Insurance Coverage Fun At Work
</div>

Product Marketing Associate

Alliance University

<div>
 
 Alliance University is a Private University established in Karnataka State by Act No. 34 of the year 2010. The University is recognized by the University Grants Commission (UGC), New Delhi.
 
 
 Alliance University with its vibrant and picturesque campus in Bangalore, India offers multidisciplinary undergraduate and postgraduate majors to students from diverse backgrounds. Alliance Education, defined by excellence through an agile and market-driven approach in the faculties of Management Studies &amp; Commerce; Science &amp; Technology; Humanities, Liberal Arts &amp; Social Sciences is guided by the core values of the University. As a top-ranked university, Alliance University offers programs in Business Management, Engineering, Law, Liberal Arts, Economics, Science, and Applied Mathematics.
 
 
 
 
 
 Alliance University invites applications for its Alliance School of Business from highly accomplished professionals for the position of
 
 Assistant Professor / Associate Professor
 
 in Human Resources Management. The applicant must have a strong academic background and at least eight years of experience in teaching and research at a reputed institution.
 
 
 
 
 
 
 Job Title:
 
 
 Assistant Professor / Associate Professor
 
 &ndash; Human Resources Management
 
 
 
 
 
 
 Roles and Responsibilities:
 
 
 <ul>
 <li>
 Continuously enrich the deliverables on learning aims of the curriculum for undergraduate and postgraduate programs.
 </li>
 <li>
 Guide, lead, and mentor students in research projects.
 </li>
 <li>
 Evaluate, monitor, and mentor students&rsquo; academic progress.
 </li>
 <li>
 Create, innovate and implement career-enhancement programs and activities.
 </li>
 <li>
 Assess, review and evaluate student activities and progress.
 </li>
 <li>
 Be instrumental in helping students secure career opportunities in areas of Finance/Marketing/Operations Management/HRM/General Management.
 </li>
 <li>
 Be instrumental in challenging the way students think, learn, and develop their understanding of academic disciplines.
 </li>
 <li>
 Develop core curriculum and deliver course material effectively.
 </li>
 <li>
 Publishing research, attending conferences and delivering presentations to build a strong research network.
 </li>
 <li>
 Make the best use of tools and technologies to facilitate understanding of students.
 </li>
 <li>
 To undertake research, either as an individual or with colleagues, of a level and quality that will result in regular publication in top-ranked international journals.
 </li>
 <li>
 Writing proposals to secure research funding.
 </li>
 <li>
 Organizing seminars and events to interact with established industry professionals.
 </li>
 <li>
 Review methods and teaching materials to make recommendations for improvement.
 </li>
 </ul>
 
 
 
 
 
 Note:
 
 The roles and responsibilities outlined above are not meant to be an exhaustive list of tasks. The need for flexibility is required and the job holder is expected to carry out any other related duties that are within the employee's skills and abilities whenever reasonably required.
 
 
 
 
 
 
 Profile
 
 
 <ul>
 <li>
 Demonstrated interest and competence in establishing courses and teaching at the undergraduate and graduate levels.
 </li>
 <li>
 A strong desire to publish in prestigious journals with the possibility to get outside funding for research initiatives.
 </li>
 <li>
 Ph.D. in Human Resources Management or related areas from a top-notch institution.
 </li>
 <li>
 Demonstrated experience &amp; proven track record in teaching to contribute to the PG/UG courses in Human Resources Management including the supervision of bachelor&rsquo;s and master&rsquo;s theses.
 </li>
 <li>
 Great interpersonal skills with an effective understanding of pedagogical tools and processes.
 </li>
 <li>
 Ability to work in teams.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 
 
 Assistant Professor:
 
 
 <ul>
 <li>
 Doctoral degree in Human Resources Management or related areas from a top-notch institution with strong research and academic background.
 </li>
 <li>
 Bachelor&rsquo;s and master&rsquo;s degrees in Human Resources Management are mandatory.
 </li>
 </ul>
 
 
 
 
 
 
 Associate Professor:
 
 
 <ul>
 <li>
 Minimum 8 years of teaching and research experience with renowned institutions as an Assistant Professor in higher learning.
 </li>
 <li>
 Minimum 7 research publications in highly reputed journals.
 </li>
 </ul>
 
 
 
 
 
 
 Professor:
 
 
 <ul>
 <li>
 Minimum 10 years of teaching and research experience with renowned institutions as a full-time faculty.
 </li>
 <li>
 Minimum 10 research publications in highly reputed journals.
 </li>
 </ul>
 
 
 
 
 
 Eligibility:
 
 
 <ul>
 <li>
 A good academic record, with a Ph.D. degree in the concerned/allied/relevant disciplines.
 </li>
 <li>
 A Master&rsquo;s degree with at least 55% marks (or an equivalent grade on a point scale, wherever the grading system is followed).
 </li>
 </ul>
 
 
 
 
 
 Vacancy:
 
 Multiple vacancies in the Alliance School of Business. Priority would be given to candidates available to join immediately.
 
 
 
 
 
 
 Role:
 
 Teaching &amp; Research
 
 
 
 
 
 
 Compensation &amp; Benefits:
 
 Alliance University offers competitive salaries commensurate with an applicant&rsquo;s qualifications and experience. The University supports research through grants and incentives for publications. Additionally, the University offers subsidized campus housing, food, transport, insurance, and other benefits.
 
</div>

Assistant Professor / Associate Professor - Human Resources Management

<div>
 
 About The Company
 
 
 
 
 Who are we?
 
 
 
 Myntra is India&rsquo;s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we&rsquo;ve always believed in disrupting the ordinary.
 
 
 We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We&rsquo;re bold in our thinking, agile in our execution, and collaborative in spirit.
 
 
 Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
 
 
 We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
 
 
 From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
 
 
 Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
 
 
 
 Job Title: Associate Director &ndash; Brand Marketing (Myntra FWD)
 
 
 
 Location: Bengaluru, India
 
 
 Department: Marketing
 
 
 Reporting To: Sr. Director &ndash; Brand Marketing
 
 
 Role Type: Brand Equity Lead (Brand Marketing + Growth Charters like FWD)
 
 
 
 About the Role
 
 - As Associate Director &ndash; Brand Marketing for Myntra FWD, you will be the strategic and creative force behind shaping the brand&rsquo;s identity for the fashion-forward Gen Z audience. This is a high-impact leadership role that blends brand storytelling with business performance, positioning Myntra FWD as a cultural icon in fashion and lifestyle.
 
 
 Team &amp; Culture You&rsquo;ll lead a talented team of brand marketers and creatives known for their executional excellence. What&rsquo;s missing and what you&rsquo;ll bring is strategic depth, business acumen, and the ability to connect brand efforts directly to measurable outcomes. You&rsquo;ll be expected to operate independently, present to leadership, and drive a culture of innovation, ownership, and continuous learning.
 
 
 
 Expectations &amp; Scope
 
 
 
 <ul>
 <li>
 Strategic Brand Leadership Own and evolve the brand strategy for Myntra FWD and broader Myntra equity. Translate brand purpose into compelling narratives and experiences across all channels.
 </li>
 <li>
 Integrated Campaign Management Lead 360&deg; campaigns across ATL, BTL, digital, influencer, and experiential platforms. Collaborate with creative, media, and production partners to deliver breakthrough work.
 </li>
 <li>
 Consumer &amp; Market Intelligence Decode youth culture, fashion trends, and consumer behavior using research, analytics, and social listening. Identify whitespace opportunities and inform strategy with data-backed insights.
 </li>
 <li>
 Business-Driven Brand Marketing Drive traffic, conversions, and GMB through brand-led initiatives. Connect creative execution directly to platform objectives and business outcomes.
 </li>
 <li>
 Strategy &amp; Analytics Manage complexity across 50+ campaigns annually spanning categories, cohorts, and regions. Define marketing tasks, measure impact, and isolate ROI through A/B testing and media dark market studies.
 </li>
 <li>
 Cross-Functional Collaboration Partner with product, category, performance marketing, and PR teams to ensure consistent brand storytelling. Align internal stakeholders on campaign goals, messaging, and timelines.
 </li>
 <li>
 Brand Governance &amp; Identity Uphold brand guidelines and tone of voice across all communications. Ensure consistency while enabling creative experimentation.
 </li>
 <li>
 Performance &amp; Impact Measurement Define KPIs for brand health, campaign effectiveness, and consumer engagement. Monitor performance and optimize strategies based on learnings.
 </li>
 <li>
 Team Leadership &amp; Mentorship Lead and mentor a team of brand marketers and creatives. Foster a culture of strategic thinking, innovation, and accountability.
 
 
 </li>
 </ul>
 
 Ideal Candidate Profile
 
 
 
 <ul>
 <li>
 7&ndash;9 years of brand marketing experience, preferably from FMCG Consumer, Tech fashion, lifestyle, or youth-centric brands.
 </li>
 <li>
 Strong FMCG foundation with deep business understanding.
 </li>
 <li>
 Proven track record of leading successful brand campaigns and building cultural relevance.
 </li>
 <li>
 Strategic thinker with strong storytelling and creative judgment.
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Passion for fashion, pop culture, and digital-first consumer engagement.
 
 
 </li>
 </ul>
 
 Why Myntra
 
 
 
 <ul>
 <li>
 Impact: Fashion is a high-engagement category where brand marketing directly drives growth and profitability.
 </li>
 <li>
 Scale &amp; Complexity: Operate in a high-growth, high-pressure environment with diverse categories and dynamic marketplace challenges.
 </li>
 <li>
 Ownership: Lead a brand charter that influences both consumer perception and business performance.
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 Brand Manager, brand marketing
 
 
 
 Required Education
 
 
 
 UG
</div>

Associate Director - Brand Marketing FWD

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