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associate director - brand marketing Jobs in Mangaluru

associate director - brand marketing

assistant brand manager marketing

Wonderla Holidays Ltd.

<div>
 
 
 About Wonderla At Wonderla,
 
 
 
 we don&rsquo;t just run amusement parks; we create joy at scale. With 5 world-class amusement parks and 2 premium resorts under our belt, Wonderla is India&rsquo;s favorite destination for thrill, fun, and family bonding. Our rides, water attractions, immersive events, and stays bring joy to over 3 million guests annually. Behind every scream of joy and every unforgettable memory is a team that believes in creating "India's happiest places."
 
 
 
 
 
 
 Role Overview :
 
 
 
 The Assistant Brand Manager (ABM) will help shape how millions experience Wonderla by supporting the strategy, execution, and performance of brand-building initiatives across ATL, digital, social, BTL activations, and on-ground park communication. Someone who wants to think big, move fast, and build a brand that people feel.
 
 
 
 
 
 This role requires a mix of consumer insight, creative thinking, project management, analytical ability, and strong collaboration with cross-functional teams.
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 
 
 
 Brand Building &amp; Ideation
 
 
 <ul>
 <li>
 Build on consumer insights to support the development of annual brand plans across parks
 </li>
 <li>
 Support brand strategy and seasonal campaign planning
 </li>
 <li>
 Help translate brand positioning into campaigns, communication, and on-ground experiences.
 </li>
 <li>
 Keep your radar on consumer trends, youth insights, pop culture and the amusement/entertainment category
 </li>
 <li>
 Conduct strategic research by coordinating with research agencies and studying category trends and audience behaviour to strengthen brand thinking and campaign development.
 </li>
 </ul>
 
 
 
 
 
 Campaigns, Content &amp; Creatives
 
 
 
 
 
 <ul>
 <li>
 Assist in planning and executing integrated campaigns (TV, digital, OOH, radio, BTL)
 </li>
 <li>
 Work with creative, digital and media agencies &amp; in-house teams on end-to-end campaign execution
 </li>
 <li>
 Ensure the brand&rsquo;s tone of voice is sharp, fun, and unmistakably Wonderla
 </li>
 <li>
 Help create high-energy content, manage campaign timelines, creative approvals, budgets, and delivery
 </li>
 <li>
 Track &amp; report campaign performance with actionable insights
 </li>
 </ul>
 
 
 
 
 
 On-Ground Experience &amp; Activations
 
 
 <ul>
 <li>
 Support in-park branding, events, festivals, influencer days, and guest experience touchpoints
 </li>
 <li>
 Work with operations, sales, GR and IT to make the Wonderla experience feel seamless and exciting
 </li>
 <li>
 Help execute campus programs, mall activations, brand tie-ups and special collaborations
 </li>
 <li>
 Be hands-on during major campaigns and activation weekends (you&rsquo;ll love the energy)
 </li>
 </ul>
 
 
 
 
 
 Tracking, Reporting &amp; Learning
 
 
 
 
 
 <ul>
 <li>
 Maintain weekly/monthly trackers and dashboards
 </li>
 <li>
 Analyse market performance, campaign ROI, customer insights, and content performance
 </li>
 <li>
 Derive what&rsquo;s working, what&rsquo;s not, and what can go bigger.
 </li>
 <li>
 Present insights to marketing leadership with a clear, fresh point of view.
 </li>
 </ul>
 
 
 
 
 
 Who You Are
 
 
 
 
 
 <ul>
 <li>
 A creative thinker with strong execution skills &amp; attention to detail
 </li>
 <li>
 Obsessed with content, social media, pop culture and brand storytelling
 </li>
 <li>
 Data-aware (not scared of numbers!)
 </li>
 <li>
 Great at multitasking and managing timelines
 </li>
 <li>
 Comfortable working with agencies and cross-functional teams
 </li>
 <li>
 Energetic, curious, collaborative and sharp
 </li>
 <li>
 Bonus: local language skills (Tamil/Kannada/Malayalam/Telugu/Odia)
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 MBA/PGDM in Marketing, Communications, or related fields
 </li>
 <li>
 3-5 years of experience in brand marketing in FMCG, entertainment, hospitality, or consumer-facing categories
 </li>
 <li>
 Experience working with creative/media/event agencies is preferred
 </li>
 </ul>
 
 
 
 
 
 Perks of Working with Wonderla
 
 
 <ul>
 <li>
 Build one of India&rsquo;s most exciting consumer brands
 </li>
 <li>
 Work on high-impact, visible, creative projects
 </li>
 <li>
 Young, fast, high-energy marketing team
 </li>
 <li>
 Opportunities to work on multi-geography campaigns, theme park launches, and exciting partnerships
 </li>
 <li>
 Complimentary access to Wonderla parks and resort perks
 </li>
 <li>
 Career growth in one of India&rsquo;s most trusted experiential brands
 </li>
 </ul>
</div>

Assistant Brand Manager Marketing

EasyBuy

<div>
 
 Position: Brand Manager
 
 
 
 
 
 
 Role Overview
 
 
 
 We are looking for a creative and execution-focused Brand Manager to own the end-to-end delivery of brand campaigns. This role sits at the intersection of creative strategy, agency management, and flawless execution, ensuring consistent brand storytelling across digital, social, influencer, and on-ground platforms.
 
 
 The role requires a strong aesthetic sense, hands-on campaign experience, and the ability to manage multiple stakeholders and timelines in a fast-paced environment.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Plan and execute brand campaigns from briefing and ideation to final rollout.
 </li>
 <li>
 Manage creative agencies, production houses, photographers, and other external partners.
 </li>
 <li>
 Lead and coordinate photoshoots, films, and campaign productions across pre-production, production, and post-production stages.
 </li>
 <li>
 Own and monitor all creative outputs from the brand team, ensuring quality and brand consistency.
 </li>
 <li>
 Review and approve social media creatives, campaign assets, and influencer content before publishing.
 </li>
 <li>
 Collaborate closely with the design team to brief requirements and review executions.
 </li>
 <li>
 Work with the digital marketing team to ensure creative alignment across paid media, social media, and performance channels.
 </li>
 <li>
 Manage influencer shoots and brand collaborations in line with brand tone and guidelines.
 </li>
 <li>
 Conceptualize and support on-ground brand activations and visibility initiatives.
 </li>
 <li>
 Supervise and guide one brand team member, ensuring task clarity and timely delivery.
 </li>
 </ul>
 
 
 
 
 
 Key Requirements
 
 
 <ul>
 <li>
 4&ndash;6 years of experience in brand management, advertising, or integrated marketing roles.
 </li>
 <li>
 Strong understanding of creative development, brand storytelling, and consumer communication.
 </li>
 <li>
 Proven experience working with creative agencies and production partners.
 </li>
 <li>
 Excellent coordination, project management, and stakeholder management skills.
 </li>
 <li>
 Strong eye for detail and aesthetics, especially within fashion, lifestyle, or youth-focused categories.
 </li>
 <li>
 Good understanding of digital platforms, social media formats, and influencer marketing.
 </li>
 <li>
 Clear communication and collaboration skills.
 </li>
 <li>
 Working knowledge of Adobe Photoshop, Illustrator, Premiere Pro, and After Effects for reviewing and making basic edits to creative assets.
 </li>
 </ul>
 
 
 
 
 Good to Have
 
 <ul>
 <li>
 Experience in fashion, retail, lifestyle, or D2C brands.
 </li>
 <li>
 Hands-on involvement in campaign shoots and on-ground activations.
 </li>
 </ul>
 
 
</div>

Brand Manager - Marketing

Zepto

<div>
 
 
 About the Role
 
 
 
 
 
 
 Zepto is looking for a dynamic, insights-driven Brand Manager to partner with internal teams and external stakeholders to build impactful brand solutions. This role is ideal for someone who thrives in fast-paced environments, loves solving brand challenges, and can translate business objectives into strong marketing strategies.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Act as the primary point of contact for brand partners, ensuring seamless communication and high-quality client servicing.
 </li>
 <li>
 Translate client briefs into strategic, insight-led brand solutions tailored to Zepto&rsquo;s platform and audience.
 </li>
 <li>
 Work closely with cross-functional teams&mdash;Marketing, Category, Growth, and Creative&mdash;to deliver 360&deg; campaigns.
 </li>
 <li>
 Own end-to-end campaign execution, from brief development to performance analysis and reporting.
 </li>
 <li>
 Identify opportunities for brand integration, partnerships, and platform-led innovation.
 </li>
 <li>
 Build strong relationships with clients and internal stakeholders to drive repeat business and long-term collaboration.
 </li>
 </ul>
 
 
 
 
 
 Ideal Candidate Profile
 
 
 <ul>
 <li>
 
 3&ndash;4 years
 
 of experience in brand strategy, client servicing, or account management at a marketing/advertising agency
 </li>
 <li>
 Strong understanding of marketing fundamentals, brand building, and campaign execution.
 </li>
 <li>
 Ability to think strategically while managing day-to-day operations with precision.
 </li>
 <li>
 Excellent communication, presentation, and client-management skills.
 </li>
 <li>
 Comfortable working with data and extracting insights to shape recommendations.
 </li>
 <li>
 Highly collaborative, organized, and proactive problem solver.
 </li>
 </ul>
 
 
 
 
 
 Why Join Zepto?
 
 
 <ul>
 <li>
 Work with one of India&rsquo;s fastest-growing consumer tech brands.
 </li>
 <li>
 High-ownership role with opportunities to influence brand partnerships and platform innovation.
 </li>
 <li>
 Dynamic, young, and fast-moving environment with steep learning curves.
 </li>
 </ul>
 
 
</div>

Junior Brand Manager

TECEZE

<div>
 
 
 Job Title:
 
 Digital Marketing Manager
 
 
 
 Location:
 
 Bangalore / Chennai
 
 
 
 Experience Required:
 
 5 to 8 years
 
 
 
 Industry:
 
 Digital Marketing / Advertising / IT Services
 
 
 
 Client Focus:
 
 
 USA &amp; UK-based clients
 
 
 
 
 Job Summary:
 
 
 
 We are seeking a results-driven and strategic
 
 Digital Marketing Manager
 
 with a proven track record of managing and delivering performance-driven campaigns for clients based in the USA and UK. The ideal candidate will lead end-to-end digital marketing initiatives, manage cross-functional teams, and maintain strong client relationships with a focus on ROI, lead generation, and brand visibility across digital platforms.
 
 
 
 Key Responsibilities:
 
 
 
 
 Client Strategy &amp; Relationship Management
 
 
 <ul>
 <li>
 Understand business goals of US/UK clients and create tailored digital marketing strategies.
 </li>
 <li>
 Act as the primary point of contact for assigned international accounts.
 </li>
 <li>
 Present digital marketing plans, performance reports, and insights to stakeholders regularly.
 </li>
 <li>
 Manage expectations and ensure high levels of client satisfaction and retention.
 </li>
 </ul>
 
 
 Campaign Planning &amp; Execution
 
 
 <ul>
 <li>
 Develop and execute integrated digital campaigns across SEO, SEM, Paid Social, Email Marketing, Display, Content Marketing, and more.
 </li>
 <li>
 Plan and optimize campaigns for performance metrics such as CPL, CPA, ROAS, CTR, and engagement.
 </li>
 <li>
 Oversee the creation of ad creatives, copywriting, and content calendars aligned with client brand messaging and compliance requirements.
 </li>
 </ul>
 
 
 Team &amp; Project Management
 
 
 <ul>
 <li>
 Lead a team of SEO specialists, PPC experts, social media managers, designers, and content writers.
 </li>
 <li>
 Assign tasks, set deadlines, and monitor deliverables to ensure timely execution.
 </li>
 <li>
 Collaborate with creative and tech teams for website enhancements, landing pages, A/B testing, and funnel optimization.
 </li>
 </ul>
 
 
 Analytics &amp; Reporting
 
 
 <ul>
 <li>
 Monitor, analyze, and report on campaign KPIs using tools like Google Analytics, GA4, Search Console, SEMrush, Ahrefs, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, etc.
 </li>
 <li>
 Identify opportunities for campaign optimization and growth.
 </li>
 <li>
 Create weekly/monthly reports with insights and actionable recommendations.
 </li>
 </ul>
 
 
 Market Research &amp; Trend Analysis
 
 
 <ul>
 <li>
 Stay updated with the latest digital marketing trends, algorithms, and tools&mdash;especially for the US and UK markets.
 </li>
 <li>
 Conduct competitor and audience research to inform campaign strategies.
 </li>
 </ul>
 
 
 Required Skills &amp; Experience:
 
 
 <ul>
 <li>
 5+ years of hands-on digital marketing experience, with at least 2 years managing international clients (US/UK).
 </li>
 <li>
 Strong expertise in
 
 Google Ads, Meta Ads, LinkedIn Ads, SEO, Google Analytics, HubSpot or similar CRM tools
 
 .
 </li>
 <li>
 Experience with
 
 B2B and B2C
 
 marketing models.
 </li>
 <li>
 Excellent project management and team leadership skills.
 </li>
 <li>
 Strong English communication and presentation skills.
 </li>
 <li>
 Familiarity with data privacy laws and ad policies applicable in the US/UK (e.g., GDPR, CCPA).
 </li>
 </ul>
 
 
 Preferred Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Business, Communications, or related field.
 </li>
 <li>
 Google Ads and Analytics Certification.
 </li>
 <li>
 HubSpot, Meta Blueprint, or LinkedIn Ads Certification is a plus.
 </li>
 <li>
 Experience working in an agency setup with multiple concurrent projects.
 </li>
 </ul>
 
 
</div>

Digital Marketing Manager

Reliance Vision Express Private Limited

<div>
 
 
 Job Title:
 
 Head &ndash; Marketing &amp; VM
 
 
 
 Brand:
 
 Vision Express
 
 
 
 
 
 
 Role:
 
 Head - Marketing is responsible for Strategizing &amp; Implementation of the marketing plans for the Brand. Based on key consumer insights collaborate with creative, direct marketing agencies and the product team to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop Strategy
 </li>
 <li>
 Retail Marketing
 </li>
 <li>
 Brand Collaboration
 </li>
 <li>
 Marketing &amp; Events Project Management
 </li>
 <li>
 Digital Marketing
 </li>
 <li>
 Visual Merchandising
 </li>
 </ul>
 
 
 
 
 
 Develop Strategy
 
 
 <ul>
 <li>
 Building and implementing the strategy &ndash; brand architecture, identity definition and guidelines
 </li>
 <li>
 To develop and execute customer acquisition and retention strategy
 </li>
 <li>
 Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.
 </li>
 <li>
 Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
 </li>
 </ul>
 
 
 
 
 
 Retail Marketing
 
 
 
 
 
 <ul>
 <li>
 Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups &amp; partner deals, local influencer associations, events and digital marketing
 </li>
 <li>
 Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store
 </li>
 <li>
 Lead front end retail initiatives with an objective of driving walk ins &ndash; styling sessions, pop ups, previews etc
 </li>
 <li>
 Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights
 </li>
 </ul>
 
 
 
 
 
 Brand Collaborations
 
 
 
 
 
 <ul>
 <li>
 Marketing &amp; relationship manager for RBL brands and design partners
 </li>
 <li>
 Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients
 </li>
 <li>
 Preparing a quarterly/half yearly report of analyzing tie ups on these parameters and suggesting way forward
 </li>
 <li>
 Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Marketing &amp; Events Project Management
 
 
 
 
 
 <ul>
 <li>
 Spearhead key marketing initiatives, events and in close liaison with the digital &amp; content, business, VM and retail teams. Create launch and promotion strategy for collections, products &amp; marketing events using a suitable marketing mix of offline and online marketing tools.
 </li>
 <li>
 Drive Marketing Strategy and calendar
 </li>
 <li>
 Event Management
 </li>
 <li>
 Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores &amp; business verticals
 </li>
 <li>
 Develop the event matrix using a mix of experiential &amp; thought leadership events along with retail &amp; tactical events to drive both brand positioning and customer metrics
 </li>
 <li>
 Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business &amp; event objectives
 </li>
 <li>
 Liason with the digital &amp; content team on all offline events to develop targeted digital marketing strategies
 </li>
 <li>
 Drive targeted customer footfalls and new customer acquisition for all marketing projects
 </li>
 </ul>
 
 
 
 
 
 Digital Marketing
 
 
 <ul>
 <li>
 Ideate &amp; execute shoots of various nature such as Campaign shoot as required for a campaign
 </li>
 <li>
 Managing digital media budgets, earned media, targeting and tracking ROI
 </li>
 <li>
 Identify potential alliances and develop relationships with influencers who have the potential to grow the brand&rsquo;s circle of influence and network
 </li>
 </ul>
 
 
 
 
 
 Visual Merchandising
 
 
 
 
 
 <ul>
 <li>
 To create the VM blueprint for the brand
 </li>
 <li>
 Overall VM planning &amp; management.
 </li>
 <li>
 Season-aligned VM implementation.
 </li>
 <li>
 Planogramming and store communication.
 </li>
 </ul>
 
 
 
 
 
 Desired Skills and Abilities:
 
 
 <ul>
 <li>
 Demonstrate strong business understanding with flair for fashion retailing.
 </li>
 <li>
 Self-starter, exceptional communicator and good at interpersonal skills
 </li>
 <li>
 Experience in setting up and optimizing Google Adwords campaigns. Experience in optimizing landing pages and user funnels
 </li>
 <li>
 Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels
 </li>
 <li>
 You have demonstrated ability to use data to develop and measure marketing programs
 </li>
 <li>
 An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action
 </li>
 <li>
 You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Education &amp; Experience Required:
 
 
 <ul>
 <li>
 A Bachelors or post-graduate degree from a premier B School or fashion school or arts in marketing or related field
 </li>
 <li>
 Min. 10 years of experience with a minimum of 5 years of experience in Retail/consumer industry with exposure to digital marketing and knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.
 </li>
 </ul>
 
 
</div>

Head Marketing & Visual Merchandising

Myntra

<div>
 
 About The Company
 
 
 
 
 Who are we?
 
 
 
 Myntra is India&rsquo;s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we&rsquo;ve always believed in disrupting the ordinary.
 
 
 We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We&rsquo;re bold in our thinking, agile in our execution, and collaborative in spirit.
 
 
 Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
 
 
 We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
 
 
 From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
 
 
 Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
 
 
 
 Job Title: Associate Director &ndash; Brand Marketing (Myntra FWD)
 
 
 
 Location: Bengaluru, India
 
 
 Department: Marketing
 
 
 Reporting To: Sr. Director &ndash; Brand Marketing
 
 
 Role Type: Brand Equity Lead (Brand Marketing + Growth Charters like FWD)
 
 
 
 About the Role
 
 - As Associate Director &ndash; Brand Marketing for Myntra FWD, you will be the strategic and creative force behind shaping the brand&rsquo;s identity for the fashion-forward Gen Z audience. This is a high-impact leadership role that blends brand storytelling with business performance, positioning Myntra FWD as a cultural icon in fashion and lifestyle.
 
 
 Team &amp; Culture You&rsquo;ll lead a talented team of brand marketers and creatives known for their executional excellence. What&rsquo;s missing and what you&rsquo;ll bring is strategic depth, business acumen, and the ability to connect brand efforts directly to measurable outcomes. You&rsquo;ll be expected to operate independently, present to leadership, and drive a culture of innovation, ownership, and continuous learning.
 
 
 
 Expectations &amp; Scope
 
 
 
 <ul>
 <li>
 Strategic Brand Leadership Own and evolve the brand strategy for Myntra FWD and broader Myntra equity. Translate brand purpose into compelling narratives and experiences across all channels.
 </li>
 <li>
 Integrated Campaign Management Lead 360&deg; campaigns across ATL, BTL, digital, influencer, and experiential platforms. Collaborate with creative, media, and production partners to deliver breakthrough work.
 </li>
 <li>
 Consumer &amp; Market Intelligence Decode youth culture, fashion trends, and consumer behavior using research, analytics, and social listening. Identify whitespace opportunities and inform strategy with data-backed insights.
 </li>
 <li>
 Business-Driven Brand Marketing Drive traffic, conversions, and GMB through brand-led initiatives. Connect creative execution directly to platform objectives and business outcomes.
 </li>
 <li>
 Strategy &amp; Analytics Manage complexity across 50+ campaigns annually spanning categories, cohorts, and regions. Define marketing tasks, measure impact, and isolate ROI through A/B testing and media dark market studies.
 </li>
 <li>
 Cross-Functional Collaboration Partner with product, category, performance marketing, and PR teams to ensure consistent brand storytelling. Align internal stakeholders on campaign goals, messaging, and timelines.
 </li>
 <li>
 Brand Governance &amp; Identity Uphold brand guidelines and tone of voice across all communications. Ensure consistency while enabling creative experimentation.
 </li>
 <li>
 Performance &amp; Impact Measurement Define KPIs for brand health, campaign effectiveness, and consumer engagement. Monitor performance and optimize strategies based on learnings.
 </li>
 <li>
 Team Leadership &amp; Mentorship Lead and mentor a team of brand marketers and creatives. Foster a culture of strategic thinking, innovation, and accountability.
 
 
 </li>
 </ul>
 
 Ideal Candidate Profile
 
 
 
 <ul>
 <li>
 7&ndash;9 years of brand marketing experience, preferably from FMCG Consumer, Tech fashion, lifestyle, or youth-centric brands.
 </li>
 <li>
 Strong FMCG foundation with deep business understanding.
 </li>
 <li>
 Proven track record of leading successful brand campaigns and building cultural relevance.
 </li>
 <li>
 Strategic thinker with strong storytelling and creative judgment.
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Passion for fashion, pop culture, and digital-first consumer engagement.
 
 
 </li>
 </ul>
 
 Why Myntra
 
 
 
 <ul>
 <li>
 Impact: Fashion is a high-engagement category where brand marketing directly drives growth and profitability.
 </li>
 <li>
 Scale &amp; Complexity: Operate in a high-growth, high-pressure environment with diverse categories and dynamic marketplace challenges.
 </li>
 <li>
 Ownership: Lead a brand charter that influences both consumer perception and business performance.
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 Brand Manager, brand marketing
 
 
 
 Required Education
 
 
 
 UG
</div>

Associate Director - Brand Marketing FWD

<div>
 
 
 Job Title: Associate Director &ndash; Brand Marketing (Myntra FWD)
 
 
 
 
 Location:
 
 Bengaluru, India
 
 
 
 Department:
 
 Marketing
 
 
 
 Reporting To:
 
 Sr. Director &ndash; Brand Marketing
 
 
 
 
 
 Experience Required: 7&ndash;9 years
 
 
 
 
 
 
 Role Type:
 
 Brand Equity Lead (Brand Marketing + Growth Charters like FWD)
 
 
 
 
 
 
 About the Role
 
 As Associate Director &ndash; Brand Marketing for Myntra FWD, you will be the strategic and creative force behind shaping the brand&rsquo;s identity for the fashion-forward Gen Z audience. This is a high-impact leadership role that blends brand storytelling with business performance, positioning Myntra FWD as a cultural icon in fashion and lifestyle.
 
 
 
 
 
 
 Team &amp; Culture
 
 You&rsquo;ll lead a talented team of brand marketers and creatives known for their executional excellence. What&rsquo;s missing and what you&rsquo;ll bring is strategic depth, business acumen, and the ability to connect brand efforts directly to measurable outcomes. You&rsquo;ll be expected to operate independently, present to leadership, and drive a culture of innovation, ownership, and continuous learning.
 
 
 Expectations &amp; Scope
 
 <ol>
 <li>
 
 Strategic Brand Leadership
 
 Own and evolve the brand strategy for Myntra FWD and broader Myntra equity. Translate brand purpose into compelling narratives and experiences across all channels.
 </li>
 <li>
 
 Integrated Campaign Management
 
 Lead 360&deg; campaigns across ATL, BTL, digital, influencer, and experiential platforms. Collaborate with creative, media, and production partners to deliver breakthrough work.
 </li>
 <li>
 
 Consumer &amp; Market Intelligence
 
 Decode youth culture, fashion trends, and consumer behavior using research, analytics, and social listening. Identify whitespace opportunities and inform strategy with data-backed insights.
 </li>
 <li>
 
 Business-Driven Brand Marketing
 
 Drive traffic, conversions, and GMB through brand-led initiatives. Connect creative execution directly to platform objectives and business outcomes.
 </li>
 <li>
 
 Strategy &amp; Analytics
 
 Manage complexity across 50+ campaigns annually spanning categories, cohorts, and regions. Define marketing tasks, measure impact, and isolate ROI through A/B testing and media dark market studies.
 </li>
 <li>
 
 Cross-Functional Collaboration
 
 Partner with product, category, performance marketing, and PR teams to ensure consistent brand storytelling. Align internal stakeholders on campaign goals, messaging, and timelines.
 </li>
 <li>
 
 Brand Governance &amp; Identity
 
 Uphold brand guidelines and tone of voice across all communications. Ensure consistency while enabling creative experimentation.
 </li>
 <li>
 
 Performance &amp; Impact Measurement
 
 Define KPIs for brand health, campaign effectiveness, and consumer engagement. Monitor performance and optimize strategies based on learnings.
 </li>
 <li>
 
 Team Leadership &amp; Mentorship
 
 Lead and mentor a team of brand marketers and creatives. Foster a culture of strategic thinking, innovation, and accountability.
 </li>
 </ol>
 
 
 Ideal Candidate Profile
 
 
 <ul>
 <li>
 7&ndash;9 years of brand marketing experience, preferably in fashion, lifestyle, or youth-centric brands.
 </li>
 <li>
 Strong FMCG foundation with deep business understanding.
 </li>
 <li>
 Proven track record of leading successful brand campaigns and building cultural relevance.
 </li>
 <li>
 Strategic thinker with strong storytelling and creative judgment.
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Passion for fashion, pop culture, and digital-first consumer engagement.
 </li>
 </ul>
 
 
 Why Myntra
 
 
 <ul>
 <li>
 Impact: Fashion is a high-engagement category where brand marketing directly drives growth and profitability.
 </li>
 <li>
 Scale &amp; Complexity: Operate in a high-growth, high-pressure environment with diverse categories and dynamic marketplace challenges.
 </li>
 <li>
 Ownership: Lead a brand charter that influences both consumer perception and business performance.
 </li>
 </ul>
</div>

Associate Director - Brand Marketing

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