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assistant marketing manager

marketing manager

PhonePe

<div>
 
 About PhonePe Limited:
 
 
 
 Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
 
 
 PhonePe&rsquo;s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company&rsquo;s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
 
 
 
 Culture:
 
 
 
 At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you&rsquo;re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
 
 
 The Role
 
 
 
 Overview
 
 
 
 We are looking for a dynamic and results-oriented marketer to drive &amp; execute the marketing strategy for Payments. As the Marketing Manager, you will be the voice of the consumer while championing the brand &amp; business objectives. You will be responsible for influencing and executing strategies that drive overall business growth by understanding business context &amp; helping translate that into marketing strategy &amp; then executing the marketing strategy.
 
 
 This is a high-impact role that requires :
 
 
 <ul>
 <li>
 First principle thinking, business &amp; category understanding, ability to process and appreciate disparate category, business &amp; consumer context &amp; translate that into sharply focussed marketing strategy &amp; plan of action.
 </li>
 <li>
 It will also need ability to bring the aligned marketing strategy to life. It will involve brief writing, ability to identity partners, creative flair, analytical abilities, media &amp; research understanding.
 </li>
 <li>
 For daily success : being on top of business context, structured thinking, presentation skills &amp; relationship building with external and internal stakeholders are must have skills. This role warrants for the candidate to exhibit a high degree of accountability &amp; ownership.
 
 
 </li>
 </ul>
 You will work cross-functionally, collaborating with teams across Product, Business, Finance, Analytics, Tech, Legal, Procurement and Marketing to drive impact.
 
 
 Experience : Min 5-7 years of experience of driving the marketing charter for categories across FMCG &amp; internet brands (travel, fashion, fintech, D2C brands, e-commerce,edutech,F&amp;B,consumer goods)
 
 
 
 Description
 
 
 
 The Role: Marketing Manager
 
 
 This role is in the Marketing team at PhonePe, reporting into AD, Marketing, Payments
 
 
 This role will be responsible for marketing of payments business.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Payments&rsquo; marketing will involve driving growth for the payments business through an integrated marketing approach. This will warrant strong category &amp; business understanding, AOP deep dive, ability to process business data into insights and translate that into marketing strategies &amp; actionables.
 </li>
 <li>
 Marketing strategy &amp; execution: Defining business objectives &amp; translating them into clear actionables from communication, media, reserach &amp; measurement pov. Execution &amp; operational excellence is critical. This will involve proactively planning for campaigns &amp; their networks with ownership &amp; accountability, breaking down tasks into action items &amp; identifying &amp; working with partners to drive high quality output in a timely manner.
 </li>
 <li>
 Media channel&rsquo;s know-how: This will involve understanding channel capabilities from a targeting, impact &amp; measurement pov. Coordinating with channel owners like traditional media , social media, digital : on and off deck,CRM &amp; merchandising to define clear problem statements &amp; follow up on solutions &amp; impact.
 </li>
 <li>
 Integrated campaign planning: Understanding &amp; appreciation of business realities into clear &amp; simple problem statements &amp; objectives through creative &amp; media briefs. Identifying, evaluating &amp; onboarding the right creative, content &amp; media partners to solve for problem statements. Planning campaign networks &amp; campaign designs and then working with agencies/ partners to timely deliver the output.
 </li>
 <li>
 Research &amp; Insights : Ability &amp; comfort with qualitative &amp; quantitative data translation into insights that power planning at a strategy level, creative development, media planning &amp; impact measurement. Prior experience of utilising Brand tracks, U&amp;A like studies is mandatory.
 </li>
 <li>
 Stakeholder mgmt : Managing, influencing &amp; collaborating with key stakeholders while navigating the system to seek clarity &amp; inputs, influence decision making, negotiate, re-pivot if needed.
 
 
 </li>
 </ul>
 Must haves
 
 
 <ul>
 <li>
 MBA from Tier 1 college with at least 5-7 years of Marketing experience in a well established &amp; marketing first internet/ fintech + FMCG brand. Marketing experience to that is holistic and centred around a deep category &amp; consumer understanding with bias for action &amp; measurement.
 </li>
 <li>
 Analytical bent of mind. Comfort with numbers &amp; relevant business, media &amp; research metrics to arrive at clear &amp; actionable insights.
 </li>
 <li>
 Relationship mgmt: Ability to manage diff stakeholders while managing ambiguity &amp; navigating the system to influence decision making, seek clarity, negotiate &amp; drive impact
 </li>
 <li>
 Media understanding: Proven experience of evaluating, measuring and optimising both traditional &amp; digital media (paid &amp; owned). Ability to plan &amp; drive experiments that lead to incremental impact for the categories
 </li>
 <li>
 Experience of working with different creative,research &amp; media agencies with working relations across the top league agencies.Excellent brief writing skills for Business approach notes &amp; creative and media agencies
 </li>
 <li>
 First principle thinking : Ability to think strategically, ask the right questions to get and drive clarity for key stakeholders. The ability to appreciate disparate pieces of information and translate that into clear actionables is important.
 </li>
 <li>
 Execution excellence: Operational and execution excellence with a high sense of accountability &amp; ownership
 
 
 </li>
 </ul>
 Critical Requirement
 
 
 <ul>
 <li>
 Business &amp; category understanding along with experience in bringing marketing strategies to life through excellence in program mgmt &amp; marketing ops
 </li>
 <li>
 Ability to process &amp; translate different points of view &amp; information to insights that help define clear &amp; singular marketing tasks &amp; goals.
 </li>
 <li>
 A self-starter with a bias for action &amp; measuring impact
 </li>
 <li>
 Accountability &amp; ownership of work
 </li>
 <li>
 Agility &amp; resilience to evolve ways of working in agile environments
 
 
 </li>
 </ul>
 
 PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
 
 
 
 <ul>
 <li>
 Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
 </li>
 <li>
 Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
 </li>
 <li>
 Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
 </li>
 <li>
 Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
 </li>
 <li>
 Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
 </li>
 <li>
 Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
 
 
 </li>
 </ul>
 
 
 Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process,
 
 
 
 
 please fill out this form.
 
 
 
 
 
 
 Read more about PhonePe
 
 
 
 
 on our blog
 
 
 
 
 .
 
 
 
 
 
 Life at PhonePe
 
 
 
 
 PhonePe in the news
 
</div>

Brand Marketing Manager

Deluxe

<div>
 
 
 About the Company
 
 
 
 
 
 
 Deluxe, a subsidiary of Platinum Equity, is a global leader in media and entertainment services for film, video and online content. Since 1915, Deluxe has been the trusted partner for the world&rsquo;s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in post-production, distribution, asset and workflow management, and cloud-based technologies.
 
 
 With headquarters in Los Angeles and offices around the globe, the company employs over 3,500 of the most talented individuals, developers, and industry veterans worldwide. For more information, please visit www.bydeluxe.com.
 
 
 
 
 
 
 About the role
 
 
 
 
 
 
 As an Assistant Manager for Deluxe Marketing, you carry the Deluxe brand in your day-to-day. As a brand evangelist, you will assist the global team in the development and execution of marketing campaigns and decks, analyzing market trends, and managing various promotional activities both local and in other regions. You are well-connected with the teams in Deluxe, creative and suggesting way to promote the company&rsquo;s values and activities, detail-oriented to ensure content fits the marketing framework laid out by Deluxe Corporate, and possesses strong communication skills, written and verbal.
 
 
 
 
 
 
 Primary Responsibilities
 
 
 
 
 
 <ul>
 <li>
 To be a brand evangelist for Deluxe, in how the communication is done with external parties, on social media and in marketing decks.
 </li>
 <li>
 To build and maintain marketing decks for various regions as needed in a timely manner.
 </li>
 <li>
 To work in newsletters for various regions, reach out to HR and Business to understand current events within the office to feed into the newsletter
 </li>
 <li>
 To maintain and publish social media posts for Deluxe by adhering to the corporate communications framework set in the company.
 </li>
 <li>
 To be present in person to ensure the needs of the marketing team are met during events and gatherings in the office.
 </li>
 <li>
 To be in tune with what&rsquo;s happening in the industry, suggest and enable industry event participation for employees, cover the same on social media.
 </li>
 <li>
 To monitor social media trends, SEO for brand adoption and hiring, and enable Deluxe to be visible in the India market.
 </li>
 <li>
 Proactively collaborating with business leaders on areas where we can improve from a marketing standpoint.
 </li>
 <li>
 Communicating marketing initiatives with business leaders regularly, measuring success with data-driven approach like number of posts, events, reactions, time taken to post from event occurrence (recency) etc.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor's degree in marketing, media production, communications, or a related field preferred.
 </li>
 <li>
 Proven experience in social media marketing, SEO and other marketing activities.
 </li>
 <li>
 Excellent communication skills, written and verbal.
 </li>
 <li>
 Flexible to meet the needs of the role, to attend events onsite or other locations.
 </li>
 <li>
 Confidence in dealing with executive management, leadership and ability to speak in townhalls and large gatherings.
 </li>
 </ul>
 
 
</div>

Assistant Marketing Manager

Amazon

<div>
 
 Description
 
 
 
 Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join Amazon India Growth Initiatives team as a Marketing Manager, and help define the course of marketing key business priorities
 
 
 We are looking for an entrepreneurial, innovative and analytical candidate, who must be able to work at the strategic level (using customer behavior and data to generate uber level strategies for building awareness, engagement &amp; recommendations for our customers) and at the execution level (testing &amp; optimizing campaigns &amp; activation plans &ndash; with merchandising tools, automation tools, traffic tools). This candidate will have a strong understanding of all aspects of the product marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and data. The candidate should also be comfortable engaging with senior leaders in India and worldwide counterparts.
 
 
 Key job responsibilities
 
 
 Own all key traffic drivers for the line of business, and work as an advocate with central traffic and category marketing teams.
 
 
 Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
 
 
 Analyze customer cohorts and drive initiatives to improve growth key cohorts.
 
 
 Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
 
 
 Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
 
 
 Develop the business's style guidelines, merchandising calendar, communications, promotions, and packages for brand promotions.
 
 
 Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
 
 
 Present to senior management externally and internally.
 
 
 Meet business goals while ensuring a top-notch customer experience.
 
 
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 3+ years of professional non-internship marketing experience
 </li>
 <li>
 Experience using data and metrics to drive improvements
 </li>
 <li>
 Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
 </li>
 <li>
 Experience building, executing and scaling cross-functional marketing programs
 </li>
 <li>
 Experience using Microsoft Excel to manipulate and analyze data
 </li>
 <li>
 Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
 </li>
 <li>
 Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
 
 
 </li>
 </ul>
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 
 
 Company
 
 - ASSPL - Karnataka
 
 
 Job ID: A3013994
</div>

Marketing Manager , Growth Initiatives

<div>
 
 Description
 
 
 
 Are you customer centric, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join our Marketing team and help define the course of the Amazon business.
 
 
 Amazon's vision is to enable customers globally to find, discover, and buy anything online. Amazon.com operates along with its affiliate websites, across the globe, delighting millions of customers every day.
 
 
 We are looking for a smart, metrics and results-oriented Associate Marketing Manager who will be instrumental in improving customer experience and growing our business. The Associate Marketing Manager will be responsible for ensuring the best customer/merchant experience in one or more product line(s). He/she will plan, coordinate, and create emails and pages across the site; create and analyze metrics dashboards following traffic, click through, conversion, adoption and other web metrics. He/she will report on performance and action plans to the management team, will propose, plan and execute new features and projects, partner with business and technical teams to achieve goals. He/she will help to drive feature launches and site improvements to completion by coordinating with project managers, developers, designers, and peers across the organization.
 
 
 Key job responsibilities
 
 
 <ul>
 <li>
 Handling design, tracking, merchandising and owning end to end responsibility for campaigns/initiatives.
 </li>
 <li>
 Tracking and analyzing customer needs based on customer behavior including searching, browsing and purchasing
 </li>
 <li>
 Formulating and executing the marketing plans. This includes on-site initiatives, on-ground initiatives, email and outbound programs, GTM for launches, cross-category placements, developing and executing Amazon site wide events etc.
 </li>
 <li>
 Designing and executing successful online customer experiences
 </li>
 <li>
 Identifying problems and opportunities and responding accordingly, engaging cross functional teams where necessary
 </li>
 <li>
 Developing and managing SEO initiatives, new traffic-driving content strategies
 </li>
 <li>
 Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization
 </li>
 <li>
 Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization
 
 
 </li>
 </ul>
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 2+ years of professional non-internship marketing experience
 </li>
 <li>
 Experience in a marketing role
 </li>
 <li>
 Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
 </li>
 <li>
 - Excellent written and verbal communication skills
 </li>
 <li>
 -Prior experience in handling online store/marketing channels
 </li>
 <li>
 -Bias for action and ability to prioritize
 </li>
 <li>
 -Desire to participate in change and appreciate a dynamic environment with rapidly changing priorities
 </li>
 <li>
 -Ability to use hard data and metrics to make and support decisions
 </li>
 <li>
 -Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment
 </li>
 <li>
 -Capability to meet our technical requirements, which include Excel, and the ability to learn XML basics and our in-house tools, quickly
 </li>
 <li>
 -An understanding of and passion for e-commerce
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Experience in e-commerce, retail or advertising
 </li>
 <li>
 -Prior expertise in developing content and copy
 </li>
 <li>
 -Prior expertise in handling on-site merchandising tools
 </li>
 <li>
 - Relevant experience in retail, marketing or communications
 </li>
 <li>
 - MBA is a plus
 
 
 </li>
 </ul>
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 
 
 Company
 
 - ADCI - BLR 14 SEZ - F07
 
 
 Job ID: A2938433
</div>

Associate Marketing Manager, RBS Retail Efficiency

Swiggy

<div>
 
 Mandate 1
 
 &ndash; Employees will come to the office twice or thrice a week at their base location and work remotely for the remaining days.
 
 
 
 About Swiggy
 
 
 
 The Growth Marketing team at Swiggy is a dynamic, cross-functional group of professionals dedicated to accelerating the company&rsquo;s growth across all verticals. As a Growth Marketing Manager, you will leverage Owned Media to drive substantial traffic, enhance user acquisition, and reactivate existing users. You will work closely with Product, Business, Analytics, Brand, and Content teams to deliver impactful marketing campaigns.
 
 
 
 Role Summary
 
 
 
 We are looking for a detail-oriented and data-driven Digital Marketing Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.
 
 
 
 Key Responsibilities
 
 
 
 End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms
 
 
 Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies
 
 
 Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals
 
 
 Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc.
 
 
 Prepare weekly/monthly reports with insights and recommendations for continuous improvement
 
 
 Support in A/B testing for creatives, audiences, landing pages, and bidding strategies
 
 
 Assist in setting up campaigns including targeting, budgeting, UTM tracking, and QA
 
 
 
 Requirements
 
 
 
 1&ndash;3 years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant)
 
 
 Proficient in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools (e.g., Data Studio, Excel)
 
 
 Certification in Meta/Google Ads is a plus
 
 
 Previous experience in a digital agency, in-house digital team, E-com or D2C brand preferred
 
 
 Strong understanding of campaign metrics, media planning, and optimization levers
 
 
 Ability to identify trends, problems, and opportunities in campaign data and act on them quickly
 
 
 Comfortable working in a fast-paced, target-driven environment
 
 
 Strong communication skills with a collaborative approach to working with multiple teams
 
 
 We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.
</div>

Executive -Growth Marketing

Tata Consumer Products

<div>
 
 Key Deliverables in this role:
 
 
 
 
 
 Financial Outcomes:
 
 
 
 
 
 Marketing Strategy &amp; Execution:
 
 
 
 
 
 - Drive growth agenda for Portfolio of category - Responsible for shaping the marketing strategy, focused on sustainable and profitable growth. Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands.
 
 
 
 
 
 - Define and implement go-to-market strategies for portfolio focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.
 
 
 
 
 
 Drive Portfolio Expansion:
 
 
 
 
 
 - Deeper industry and consumer insights to ensure we continue to expand the portfolio to increase total addressable market and drive improvement in return ratios. Driving innovation that increases penetration or premiumization or sales.
 
 
 
 
 
 Customer Service:
 
 
 
 
 
 - Strategize action around Consumer Empathy
 
 
 
 
 
 - Delivering to our consumers' needs and engaging through Iconic and first of its kind campaigns - Hyperlocal marketing, Leveraging AI to hyper personalized campaigns.
 
 
 
 
 
 - Ahead of industry growth by ensuring gain in market share, Consumption growth by increased household penetration
 
 
 
 
 
 - Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO
 
 
 
 
 
 - Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity.
 
 
 
 
 
 - Work closely with Shopper &amp; Trade Marketing, Sales teams to analyze sales &amp; market data to develop &amp; deliver relevant initiatives.
 
 
 
 
 
 - Monitor &amp; influence demand forecasting and adapt plans on the portfolio as required.
 
 
 
 
 
 - Lead Cost Savings/Gross margin actions through process improvement.
 
 
 
 
 
 Internal Processes:
 
 
 
 
 
 - Brand Communication, Media Strategy &amp; Planning
 
 
 
 
 
 - Lead Brand Team and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.
 
 
 
 
 
 - Work with Consumer &amp; Market Insight teams to monitor, analyses &amp; evaluate market/consumer trends, competitor activity to identify new opportunities for the brand and Masterbrand communication.
 
 
 
 
 
 - Work together with Innovation Team for seam less takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking.
 
 
 
 
 
 - Support Inventory optimization projects.
 
 
 
 
 
 Innovation and Learning:
 
 
 
 
 
 - Leading Digital Transformation &amp; People agenda
 
 
 
 
 
 - Driving innovation that increases penetration or premiumization or sales
 
 
 
 
 
 - Drive digital transformation within the brand teams to improve process and efficiency
 
 
 
 
 
 Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital &amp; PR agencies) by
 
 
 
 
 
 - Ensuring sharp understanding of master brand architecture and agenda ensuring timely issuance of briefs by team.
 
 
 
 
 
 - Evaluate and enable deployment of relevant plans on various sub brands to achieve master brand objectives.
 
 
 
 
 
 - Review plans on an ongoing basis (including spends) to adapt as required.
 
 
 
 
 
 - Assisting Reporting Manager for on ground execution of extended master Brand in line with new architecture strategies / interventions.
 
 
 
 
 
 - As a marketing leader build a strong inclusive, diverse and high performing team on a critical brand for the organization.
 
 
 
 
 
 - Work with diverse team and cultures spanning India.
 
 
 
 
 
 Critical success factors for the Role:
 
 
 
 
 
 - MBA with 12-14 Years of overall experience
 
 
 
 
 
 - Ideal experience of 4-5 years in brand management
 
 
 
 
 
 - Mandatory requirement of 2-3 years of sales/ trade marketing experience
 
 
 
 
 
 - Proven track record for developing B2C growth marketing strategies that deliver tangible business results
 
 
 
 
 
 - Strong analytical skills and data-driven thinking
 
 
 
 
 
 Desirable success factors for the Role:
 
 
 
 
 
 - Good communication skills and stakeholder management capabilities
 
 
 
 
 
 - Familiarity with the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
 
</div>

Associate Director, Marketing

JOKER & WITCH

<div>
 
 
 Designation:
 
 Lead &ndash; Brand Marketing &amp; PR
 
 
 
 
 
 
 
 
 Reporting to
 
 &ndash; Co-Founder, Chief Brand &amp; Product Officer
 
 
 
 &nbsp;
 
 
 
 
 Company:
 
 JW BRANDS PVT LTD
 
 
 
 Brands: JOKER &amp; WITCH (www.jokerandwitch.com) | TEEJH (www.teejh.com)
 
 
 
 
 Location &ndash;
 
 Bangalore, India
 
 
 &nbsp;
 
 
 
 ABOUT US
 
 
 
 JOKER AND WITCH is a New-Age Watch &amp; Jewellery brand for men &amp; women, offering minimal, unique and trend-setting global styles at affordable prices. Our product designs are inspired by international trends, celebrity looks, and high street styles. TEEJH is an Ethnic Jewelry brand fully owned by its sister concern JOKER AND WITCH. We are a start-up based out of Bangalore with an enthusiastic young team and are looking for candidates who are ambitious, problem solvers and most importantly, hungry for enormous learning.&nbsp;
 
 
 &nbsp;
 
 
 We are seeking an innovative and experienced Lead of Brand Marketing &amp; PR who specializes in modern, fast-paced content marketing strategies and organic growth tactics. This role is crucial for enhancing our brand positioning, reach and driving consumer engagement through dynamic and strategic marketing approaches.
 
 
 &nbsp;
 
 
 The incumbent will be responsible for managing all the brand marketing activities for Joker &amp; Witch and Teejh along with driving key alliances, Influencer strategy, PR, offline marketing etc.
 
 
 &nbsp;
 
 
 
 &nbsp;
 
 
 
 
 Roles &amp; Responsibilities:
 
 
 
 &nbsp;
 
 
 
 1.&nbsp;&nbsp;&nbsp;&nbsp;Brand Strategy &amp; Marketing:
 
 
 
 
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop and execute a holistic Brand marketing strategy in accordance with the Brand DNA and be the guardian for a strict adherence to brand communication and brand book guidelines.&nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Drive organic marketing efforts to enhance brand visibility and engagement without reliance on paid advertising. Develop strategies that leverage SEO, social media, brand collaborations and other channels to grow organic reach effectively.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Define and refine Joker &amp; Witch and Teejh&rsquo;s brand positioning within the D2C landscape, ensuring that our brands stand out in a competitive market and resonates deeply with our consumer base.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Oversee the development of marketing materials, blogs and brand messages across platforms.
 
 
 
 
 
 
 2.&nbsp;&nbsp;&nbsp;&nbsp;Social Media &amp; Content Marketing:
 
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Spearhead the development and implementation of a comprehensive high-velocity content marketing strategy, focusing on creating and disseminating engaging, relevant, and topical content that resonates with our target audiences, increases brand awareness and fosters community growth across all platforms. Ensure content is optimized for both speed of production and impact.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Manage social media content calendars, planning and executing engaging videos and posts to maintain a consistent and impactful brand presence on all platforms.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ideate &amp; create high-quality, original content for Instagram &amp; other social channels, ranging from fashion tips &amp; trends, category and product awareness, contests, behind-the-scenes, and visually appealing creative Instagram posts etc
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Monitor social media analytics, track performance metrics, and leverage insights to optimize content strategy, improve engagement, and drive channel growth.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Stay updated on social media trends, algorithm updates, and best practices for content creation and collaboration to continuously innovate and enhance the brand&rsquo;s presence on the platforms.
 
 
 &nbsp;
 
 
 
 3.&nbsp;&nbsp;&nbsp;&nbsp;Influencer Marketing:
 
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead influencer marketing activities for both brands including campaign ideation, influencer onboarding, managing existing influencers and execution of end to end campaigns.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cultivate relationships with fashion influencers, content creators, and brand ambassadors to collaborate on Instagram &amp; youtube to amplify brand&rsquo;s message and reach new audiences.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Evaluate &amp; onboard influencer marketing agencies to ensure wider reach for the brand&rsquo;s communication
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead influencer &amp; celebrity gifting activities during festive season.
 
 
 &nbsp;
 
 
 
 4.&nbsp;&nbsp;&nbsp;&nbsp;Brand Alliances &amp; Collaborations :
 
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead, negotiate &amp; execute strategic brand partnerships &amp; collaborations, co-branded content campaigns, and joint promotional initiatives on social mediums, website and other properties to maximize brand exposure, drive customer acquisition and generate buzz in the industry.
 
 
 &nbsp;
 
 
 
 5.&nbsp;&nbsp;&nbsp;&nbsp;Media &amp; PR-
 
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead the entire media &amp; PR alliance in coordination with an agency and internal stakeholders.
 
 
 &nbsp;
 
 
 
 6.&nbsp;&nbsp;&nbsp;&nbsp;Creative Supervision
 
 :
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;Work very closely with the creative lead to ensure that brand creatives and communications are&nbsp;&nbsp;&nbsp;
 
 
 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;strongly aligned with overall organizational goals.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work with the digital marketing team to ensure the right selection of creatives, videos and copy for brand ads, whatsapp and email communications.
 
 
 &nbsp;
 
 
 
 7.
 
 &nbsp;&nbsp;&nbsp;
 
 Team Management:
 
 
 
 
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead and inspire a young team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work closely with internal marketing and creative teams to craft and execute marketing campaigns that align with our brand's voice and goals.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate cross-functionally with marketing, creative, and merchandising teams to ensure brand consistency and alignment with business objectives across all content formats.
 
 
 
 
 
 
 8.&nbsp;&nbsp;&nbsp;&nbsp;Market Research
 
 :
 
 
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 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Analysis of the competition, and to devise/create key benchmarking indicators and/or competitive reports to stay ahead of the competitive curve.
 
 
 
 
 
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 Desired Candidate Profile:
 
 
 
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 1.&nbsp;&nbsp;&nbsp;&nbsp;5-10 years of Brand Marketing experience in verticals such as fashion, retail, luxury goods, beauty,&nbsp;food or E-Commerce.
 
 
 2.&nbsp;&nbsp;&nbsp;Expertise in developing and implementing effective content marketing and organic growth
 
 
 strategies.
 
 
 3.&nbsp;&nbsp;Excellent understanding and execution of Brand &amp; marketing communication concepts.
 
 
 4.&nbsp;&nbsp;&nbsp;Strong creative aesthetics and awareness of fashion industry.
 
 
 5.&nbsp;&nbsp;Strong experience working with marketing/advertising agencies, overseeing campaign development
 
 
 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;and execution, and ensuring consistent brand messaging
 
 
 6.&nbsp;&nbsp;&nbsp;Possesses a &ldquo;hands-on&rdquo; approach and an ability to multitask in a fast paced start up environment
 
 
 7.&nbsp;&nbsp;&nbsp;&nbsp;Proficient in Creative suites such as Adobe photoshop, Illustrator, Corel draw etc&nbsp;
 
 
 8.&nbsp;&nbsp;&nbsp;Excellent communication &amp; negotiation skills, essential for building internal and external&nbsp;&nbsp;
 
 
 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;relationships.
 
 
 9.&nbsp;Deep understanding of brand positioning strategies, particularly within the D2C domain.
 
 
 10.&nbsp;&nbsp;Exceptional leadership skills with the ability to manage and mentor a dynamic marketing team.
 
 
 11.&nbsp;&nbsp;Candidates based out of Bangalore, and willing to join immediately will be given preference
 
 
 12.&nbsp;&nbsp;Bachelor degree required, NIFT &amp; MBA graduates will be given preference.
 
 
 
 
 
 
 What We Offer:
 
 
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 A leadership role at the forefront of the fashion accessories industry, with significant opportunities to impact our brand's growth and consumer engagement.
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 A dynamic, supportive work environment that encourages innovation and values a proactive approach to marketing.
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 Competitive salary and comprehensive health benefits
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Lead – Brand Marketing

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