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b2b marketing manager

Parker Connect

<div>
 <p>
  As the B2B Marketing Specialist, you will be responsible for developing and executing marketing strategies to drive business growth and strengthen relationships with our corporate clients and partners. Your primary focus will be on promoting business solutions and professional-grade products to B2B customers across various industries with major focus in Education segment
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Marketing Strategy Development: Collaborate with the marketing team and sales managers to create effective B2B marketing strategies that align with the company's objectives and target industries.
  </li>
  <li>
   Campaign Planning and Execution: Develop and execute marketing campaigns tailored to B2B customers, including education exhibitions &amp; events, corporate events, and lead generation activities.
  </li>
  <li>
   Content Marketing: Create compelling and informative marketing content, such as whitepapers, case studies, presentations, and sales collateral, to showcase B2B offerings.
  </li>
  <li>
   Digital Marketing: Utilize digital marketing channels, including email marketing, social media, and online advertising, to reach and engage with B2B audiences effectively.
  </li>
  <li>
   Customer Relationship Management (CRM): Implement CRM strategies to nurture and maintain strong relationships with existing B2B clients, ensuring customer satisfaction and retention.
  </li>
  <li>
   Market Research and Analysis: Conduct market research and competitor analysis to identify business opportunities, understand customer needs, and align marketing strategies accordingly.
  </li>
  <li>
   Trade Shows and Events: Coordinate and participate in industry trade shows, conferences, and networking events to promote B2B solutions and expand the company's presence in the market.
  </li>
  <li>
   Channel Marketing: Collaborate with channel partners and distributors to develop joint marketing initiatives and co-marketing activities.
  </li>
  <li>
   Budget Management: Manage the marketing budget effectively, ensuring that resources are allocated to the most impactful B2B marketing activities.
  </li>
  <li>
   Performance Tracking: Monitor and analyze the performance of marketing campaigns, using relevant metrics and data, and provide regular reports to management.
  </li>
  <li>
   B2B Website Management and ability to improve SEO Rankings and analyze data on GA
  </li>
  <li>
   Experience with sourcing Influencers from the Education &amp; Corporate Segments to promote B2B Products
  </li>
  <li>
   Manage &amp; plan Social media activities on B2B platforms, LinkedIn Expertise is a must-have
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications and Skills:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or certifications in marketing are advantageous.
  </li>
  <li>
   3-5 years of proven experience in B2B marketing, preferably in the technology, electronics, or related industries.
  </li>
  <li>
   In-depth understanding of B2B marketing strategies, lead generation, and the sales funnel.
  </li>
  <li>
   Familiarity with digital marketing tools and platforms, including CRM systems, email marketing, social media, and analytics tools.
  </li>
  <li>
   Excellent communication and presentation skills, with the ability to convey complex B2B concepts clearly and persuasively.
  </li>
  <li>
   Strong project management and organizational skills, with the ability to manage multiple campaigns and meet deadlines.
  </li>
  <li>
   Proficiency in Arabic and English languages, both written and spoken.
  </li>
 </ul>
 <p>
 </p>
</div>


B2B Marketing Specialist

Aleph Holding

<div><div><div><b>Are you ready to join our digital revolution journey?</b></div><div></div><div><br>
At Aleph, we&rsquo;re not just part of the digital advertising landscape&mdash;we&rsquo;re shaping its future. Representing the world&rsquo;s leading platforms, including TikTok, Amazon, Google, and nearly 55 others, we operate in 130+ markets across new and existing geographies.</div><div></div><div><br>
Our mission is to empower advertisers and brands to unlock the full potential of these platforms' advertising capabilities. By fostering long-lasting partnerships, we create limitless opportunities for people and businesses to advertise effectively at both local and global levels.</div><div></div><div><br>
With a presence spanning continents, Aleph offers you the chance to be part of a fast-growing, innovative team where your work makes a direct impact. If you&rsquo;re ambitious, forward-thinking, and eager to thrive in a dynamic, global environment, Aleph is the perfect place to build your career.</div><div></div><div><br>
We&rsquo;re looking for a <b>Associate Partner Marketing Manager</b> to join our team in <b>Dubai</b>! In this role, you'll be a dedicated business leader, shaping the future of this key partnership. You will own the development and execution of the global B2B marketing strategy and initiatives for Microsoft Advertising, collaborating closely with Aleph's Global and Regional Partner Directors for Microsoft and regional marketing managers.
</div><div>This role requires working with Aleph and Microsoft teams as well as cross-functional teams across sales, communications, and other departments to build the Microsoft Advertising brand within Aleph's ecosystem and drive business growth. You'll be responsible for adapting global Microsoft Advertising marketing themes to local market needs and partnering with Aleph's regional management team to effectively communicate Microsoft Advertising messaging through marketing activations in priority markets around the world.</div></div>
<div><div><h3 class="jobSectionHeader"><b>What you'll do:</b></h3><ul><li><ul><li>
Evaluate a broad range of internal and external factors to define B2B marketing strategies and tactics to support key sales objectives within a specific region or partner</li><li>
Ensure marketing activities are aligned with the overall global marketing strategy and objectives, as well as partner&rsquo;s marketing strategy and objectives</li><li>
Manage global, regional and local execution of marketing initiatives to engage the local advertiser communities regularly: Events, content, case studies, email marketing, swag, sales material, direct mailers etc.</li><li>
Conceive and create precise, persuasive and locally relevant messaging in partnership with the cross functional team and the partner</li><li>
Coordinate and oversee ongoing market research, competitor analysis and impact measurement performed with 3rd party providers and internal teams</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>What you need for this role:</b></h3><ul><li><ul><li>
Deep understanding of the digital advertising ecosystem: Beyond general knowledge, this emphasizes expertise in programmatic advertising, ad tech platforms, and data-driven marketing strategies, specifically relevant to Microsoft&rsquo;s advertising products.</li><li>
Expertise in B2B marketing within the digital landscape: This highlights specialized knowledge of the unique challenges and opportunities within the advertising sector, including audio/ podcast advertising and music streaming marketing.</li><li>
Data-driven marketing and measurement skills: Demonstrated ability to analyze campaign performance, identify key metrics, and use data to optimize marketing strategies and demonstrate ROI.</li><li>
Content marketing and storytelling expertise: Ability to create compelling narratives and content that resonates with B2B audiences, including case studies, white papers, blog posts, and thought leadership pieces, specifically related to Microsofts&rsquo; advertising solutions.</li><li>
Experience managing co-marketing campaigns with partners: Proven ability to collaborate with external partners (like Microsoft in this case) on joint marketing initiatives, including planning, execution, and measurement.</li><li>
Global marketing experience with localization expertise: Demonstrated ability to adapt global marketing strategies to local market needs and cultural nuances, ensuring effective communication and campaign performance across different regions.</li><li>
Strong presentation and communication skills: Ability to effectively communicate complex technical concepts to both internal and external stakeholders, including presenting to senior leadership and Microsoft representatives.</li><li>
Event and webinar management experience (virtual and in-person): Experience planning and executing successful events and webinars, including logistics, promotion, and follow-up, specifically for B2B audiences.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>What will make us really love you:</b></h3><ul><li><ul><li>
C1 English</li><li>
Relevant experience, with progressively increasing responsibility</li><li>
Excellent stakeholder management, presence and interpersonal skills - ability to engage directly with stakeholders at all levels</li><li>
Outstanding execution and problem-solving skills, resourcefulness, and attention to detail</li><li>
Illustrated track record working across complex and fast-moving cross-functional environments</li><li>
Demonstrated ability to make strategic decisions that drive business impact</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>What you'll love about us:</b></h3><ul><li><ul><li>
We care about your individuality by giving you freedom to grow and create within the company, regardless of your position</li><li>
Learn from the best: Our state of the art workshops guarantee the latest insights into digital advertising</li><li>
Be part of a company with a truly global footprint, working with leading brands, platforms, and publishers across 90+ markets.</li><li>
We foster a dynamic environment where creativity, collaboration, and bold ideas are encouraged and celebrated.</li><li>
Join a diverse, multicultural team that values and embraces different perspectives, experiences, and talents.</li><li>
At Aleph, your work directly contributes to connecting brands and consumers in meaningful ways, shaping the future of digital advertising.</li></ul></li></ul></div></div><div></div><div><div><b><br>
Why Join Us?</b></div><div></div><div><br>
Aleph is a place of many cultures, perspectives, and talents. We support each other, creating an environment of giving and receiving. We value partnership and communication because we believe it takes a group of people to achieve great things. We are energized by our ever-changing industry, our curiosity keeps us learning and seeking out new opportunities.</div><div></div><div><br>
We stay flexible and adaptable, and believe in moving with the speed of change. We encourage everyone to strive for more, providing our internal talent with growth opportunities and the ability to learn together.</div><div></div><div><i><br>
&ldquo;Share our similarities, celebrate our differences.&rdquo; &ndash; M. Scott Peck</i></div></div></div><div></div>

Associate Partner Marketing Manager

INDEX Integrated Platform Company

<p><b>Job Purpose :</b></p><ul><li>You will be responsible for developing and executing comprehensive marketing strategies across B2B, B2C, and offline channels.</li><li>This includes driving brand awareness, generating leads, managing franchise marketing efforts, and supporting business development initiatives across both digital and traditional marketing landscapes.</li><li>Your role will be crucial in expanding our presence and fostering relationships with both consumers and business partners.</li></ul><p><b>Key Responsibilities</b>:</p><ul><li>Develop and execute marketing strategies targeting both B2B and B2C audiences to increase brand awareness, sales, and business development in the Middle East region.</li><li>Manage offline marketing campaigns (events, trade shows, print media, etc.) to complement digital marketing efforts and build strong local and regional presence.</li><li>Lead digital marketing initiatives across SEO, SEM, social media, content marketing, and email campaigns to drive lead generation and customer acquisition.</li><li>Develop targeted campaigns to support our franchise network, ensuring brand consistency and providing tools for franchisee success.</li><li>Conduct market research to understand customer behaviors and industry trends, offering insights that drive strategy across all marketing channels.</li><li>Build relationships and collaborate with key B2B partners, franchises, and media outlets to enhance marketing efforts and drive business opportunities.</li><li>Manage content for the company&rsquo;s website, social media channels, promotional materials, and offline marketing collateral.</li><li>Monitor, analyze, and report on the performance of all marketing campaigns, optimizing them for better engagement and results.</li></ul><p><b>Requirements</b>:</p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>Proven experience in marketing, particularly in B2B and B2C environments, with an understanding of franchise marketing.</li><li>Strong knowledge of digital marketing tools, social media platforms, SEO/SEM, and offline marketing techniques (events, print, etc.).</li><li>Excellent communication, leadership, and project management skills.</li><li>Ability to work collaboratively with cross-functional teams and franchise partners.</li><li>A strategic thinker with strong analytical skills, creativity, and an ability to adapt to market demands.</li></ul><p>Job Type: Full-time</p><p>Application Question(s):</p><ul><li>What is your salary expectation in AED?</li><li>How many years of experience do you have in digital marketing?</li><li>How many years of experience do you have in offline marketing?</li><li>Please specify the industries you have worked in previously for marketing.</li><li>What is your current salary in AED?</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Language:</p><ul><li>Arabic (Preferred)</li></ul>

Head of Marketing - Arabic Speaker

Group-IB

<div>
 <p>
  <strong>
   ABOUT GROUP-IB:
  </strong>
 </p>
 <p>
  Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity
 </p>
 <p>
  technologies to investigate, prevent, and fight digital crime. Combating cybercrime is in the company&rsquo;s DNA, shaping its technological capabilities to defend businesses, and citizens, and support law enforcement operations.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Group-IB&rsquo;s Digital Crime Resistance Centers (DCRCs) are located in the Middle East, Europe, Central Asia, and Asia-Pacific to help critically analyze and promptly mitigate regional and country-specific threats. These mission-critical units help Group-IB strengthen its contribution to global cybercrime prevention and continually expand its threat-hunting capabilities.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Each of us can help make the world a safer place. Join us!
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   ABOUT THE ROLE:
  </strong>
 </p>
 <p>
  As a Product Marketing Manager at Group-IB, you will be a key player in driving the market success of our unified cybersecurity services. You'll translate complex technical capabilities into compelling customer-centric value propositions, enabling our sales teams and engaging our target audiences.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   YOUR MISSION:
  </strong>
 </p>
 <p>
  You will be responsible for executing key global GTM activities and accountable for ensuring their strategic alignment and success within a structured framework.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Market Insights:
  </em>
 </p>
 <ul>
  <li>
   Conduct competitive analysis and market trend analysis to identify key opportunities.
  </li>
  <li>
   Synthesize market insights into actionable recommendations for Product Management.
  </li>
  <li>
   Collaborate with Product Management on customer research and product performance analysis.
  </li>
  <li>
   Maintain and present validated research documentation and strategic insights to leadership.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <em>
   GTM Strategy &amp; Planning:
  </em>
 </p>
 <ul>
  <li>
   Develop impactful product propositions with validated hypotheses in collaboration with Product Management and align on business models and product roadmap.
  </li>
  <li>
   Define central product messaging, buyer personas, and content journey mapping to guide GTM efforts.
  </li>
  <li>
   Establish, maintain, and align marketing and sales channel strategies to drive demand.
  </li>
  <li>
   Own the creation and approval process of the GTM strategy &amp; plan, ensuring alignment with Marketing &amp; Sales leadership.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <em>
   GTM Execution &amp; Enablement:
  </em>
 </p>
 <ul>
  <li>
   Develop sales enablement materials, including commercial decks and training content.
  </li>
  <li>
   Lead the creation of marketing assets (campaigns, data sheets, case studies, white papers).
  </li>
  <li>
   Organize and execute sales training sessions in collaboration with Product and Partner Marketing.
  </li>
  <li>
   Govern the overall execution of GTM launch activities, ensuring alignment with leadership and go/no-go decision-making.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Product Launch &amp; Performance Review:
  </em>
 </p>
 <ul>
  <li>
   Conduct sales briefings, support media briefings, and lead industry analyst briefings pre- and post-launch.
  </li>
  <li>
   Oversee and optimize the marketing launch plan, ensuring it meets business objectives.
  </li>
  <li>
   Collect post-launch feedback and adjust GTM strategies accordingly.
  </li>
  <li>
   Track and analyze performance metrics (campaign effectiveness, sales enablement impact) to drive improvements.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Scaling &amp; Advocacy:
  </em>
 </p>
 <ul>
  <li>
   Oversee the thought leadership strategy, including speaking engagements and content development.
  </li>
  <li>
   Support customer advocacy programs to generate testimonials and case studies.
  </li>
  <li>
   Work with Marketing to refine campaign strategies based on performance analytics.
  </li>
  <li>
   Ensure ongoing optimization of GTM execution, continuously improving messaging, channels, and sales support.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   WHAT SUCCESS LOOKS LIKE:
  </strong>
 </p>
 <ul>
  <li>
   Previous 3 years of experience in product marketing, ideally within the cybersecurity industry or a related B2B technology sector.
  </li>
  <li>
   Product understanding, familiarity with concepts related to cybersecurity services, or broader cybersecurity domains.
  </li>
  <li>
   Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives and present complex information clearly.
  </li>
  <li>
   Ability to analyze market data, identify trends, and contribute to strategic marketing plans.
  </li>
  <li>
   Strong interpersonal skills and a collaborative mindset, comfortable working cross-functionally with product, sales, and marketing teams.
  </li>
  <li>
   Solid organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively in a fast-paced environment.
  </li>
  <li>
   A keen understanding of customer needs and behaviors in the B2B cybersecurity space.
  </li>
  <li>
   Fluent in English (written and spoken) is essential.
  </li>
  <li>
   Bachelor's degree in Marketing, Business, Computer Science, or a related field
  </li>
  <li>
   Familiarity with marketing automation (e.g., HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
  </li>
  <li>
   Experience in demand generation, growth marketing, or digital campaign optimization
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   OUR WORK ENVIRONMENT &amp; CULTURE:
  </strong>
 </p>
 <ul>
  <li>
   At Group-IB, we believe that employee happiness is fundamental to success. We foster a supportive, inclusive, and dynamic workplace where every team member is empowered to grow. Whether you&rsquo;re aiming to deepen your expertise, step into leadership, explore new departments, or take your career abroad, we provide diverse opportunities for professional development.
  </li>
  <li>
   Our team is made up of specialists from around the world who bring deep international expertise and thrive on solving complex challenges. You&rsquo;ll be working with cutting-edge technologies recognized globally by Gartner, IDC, and Forrester, and contributing to projects that span across 60 countries alongside 450+ partners and 500+ clients.
  </li>
  <li>
   We take pride in our multicultural, values-driven culture&mdash;where mutual respect, collaboration, and shared goals unite us across borders. And with Group-IB&rsquo;s continued global growth and financial stability, your career trajectory here can accelerate faster than in most traditional environments.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   WHAT DO WE OFFER
  </strong>
  :
 </p>
 <ul>
  <li>
   Impactful Work: The opportunity to work on cutting-edge cybersecurity products that genuinely protect organizations from sophisticated threats.
  </li>
  <li>
   Dynamic Environment: Join a rapidly growing global company with a vibrant, international culture
  </li>
  <li>
   Comprehensive Health Coverage: Your well-being comes first. We offer health insurance to support you when it matters most.
  </li>
  <li>
   Certifications &amp; Continuous Learning: Our team holds over 1,000 globally recognized certifications, including CEH, CISSP, OSCP, and more. Through our incentive program, we cover the cost of professional development, because your growth fuels our innovation.
  </li>
  <li>
   Meaningful Challenges &amp; Growth Paths: From soft skills development to advanced technical training, a wide range of internal programs help you expand your skill set, and earn recognition and rewards along the way.
  </li>
  <li>
   Entrepreneurial spirit is encouraged: We value initiative. Whether it&rsquo;s launching a tech blog, organizing events, building communities, or starting a sports team. Group-IB is a place where bold ideas are supported and celebrated.
  </li>
 </ul>
 <p>
 </p>
</div>


Product Marketing Manager

Mitgo

<div><ul><div><p><b>What you'll do:</b></p>
<div><ul><li>Define, develop, and execute a global marketing and communications strategy to drive revenue and market leadership;</li><li>
Lead marketing planning, budgeting, and execution across target regions;</li><li>
Set measurable daily, weekly, monthly, and annual goals with clear KPIs; track performance and optimize activities accordingly;</li><li>
Work closely with central marketing, product, and business development teams to ensure alignment with company objectives;</li><li>
Analyze market trends, competitor activities, and customer insights to identify growth opportunities;</li><li>
Drive brand awareness campaigns, PR initiatives, and digital marketing efforts to strengthen Admitad&rsquo;s positioning;</li><li>
Actively manage the user activation funnel and optimize conversion rates;</li><li>
Integrate user experience feedback into product updates and new solutions;</li><li>
Stay on top of emerging technologies, channels, and best practices to ensure innovative marketing execution.</li></ul></div>
</div><div><p><b>What we expect:</b></p>
<div><ul><li>Minimum of 5 years&rsquo; experience in a senior marketing role (preferably in B2B, digital, or performance marketing);</li><li>
Strong expertise in B2B marketing is a must - from demand generation to account-based marketing and sales enablement;</li><li>
Proven track record in developing and executing international marketing strategies;</li><li>
Strong leadership and organizational skills, with experience in managing cross-functional and remote teams;</li><li>
Hands-on expertise with CRM, analytics, and SEO/SEM tools (e.g., Google Analytics, Google Ads, HubSpot, Salesforce);</li><li>
Excellent analytical skills with ability to interpret marketing metrics and convert insights into actionable strategies;</li><li>
Exceptional communication and interpersonal skills; ability to work effectively in a multicultural environment;</li><li>
Fluency in English, both written and spoken;</li><li>
Experience in affiliate marketing, advertising technologies, or SaaS is an additional advantage.</li></ul></div>
</div><div><p><b>We offer:</b></p>
<div><ul><li>Work in the international company;</li>
<li>Hybrid working format (office/home office);</li>
<li>Corporate education &mdash; courses and trainings, meetups and conferences;</li>
<li>Voluntary health insurance after probation period;</li>
<li>We promote healthy lifestyle and encourage employees by special fitness reimbursement policy;</li>
<li>Effective onboarding program for a better start;</li>
<li>Corporate events and team buildings.</li></ul></div></div></ul></div>

Head of Marketing

<div><b>Company Description</b><p><br>
IFS is a billion-dollar revenue company with 5000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters&ndash;at the Moment of Service&trade;.</p><p>
At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.</p><p>
We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.</p><p>
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.</p><p>
We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.</p><p>
If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.</p><b><br>
Job Description</b><p><br>
Role: Responsible for the regional marketing strategy and delivery of the regional marketing plan to drive lead generation, increase brand awareness, as well as support customer retention.</p><p>
You will be responsible for increasing the pipeline both for new accounts as well as installed base. Your primary objectives will be to generate newly qualified leads and support the progression of those leads through to close. In focusing on this, your work will also support increasing brand awareness both in target segments and across the industry at large.</p><ul><li>
Set the regional marketing strategy aligned to the regional business plan and global marketing objectives. Ensure the strategy and resulting marketing plan is led by the regional Go-To-Market (GTM) and Territory Plans, with integration to related functions (specifically: Sales and Partner &amp; Alliances)</li><li>
Own lead generation in the core industries that IFS focuses on in region (aligned to GTM and Territory Plans)</li><li>
Responsible for identifying, researching and positioning IFS with high potential companies as well as contribute to developing and presenting value propositions in cooperation with the Business Development team and the respective Sales Managers (i.e. account based marketing or ABM).</li><li>
Overall responsibility for developing and implementing a marketing plan for our install base of customers. Responsibilities include analyzing and identifying opportunities for upgrades and add on sales as well planning, successful execution and follow up on a diverse range of customer retention and development activities</li><li>
Collaborate with the central marketing team to build industry campaigns, and then own the localization and implementation across the region</li><li>
Ownership of local marcom activities including running events and both internal &amp; external communications &ndash; working with appointed agencies as required</li><li>
Monitor, review and report on all marketing activity and results</li><li>
Support regional management with pipeline, market and segment insight and analysis</li><li>
Implement and manage strategic brand-building activities to support the long-term growth of IFS within the region in accordance with the global brand initiatives</li><li>
Lead, grow and develop the APJMEA marketing team in line with the regional business plan</li><li>
Budget responsibility. Plan, forecast and submit budget requirements</li><li>
Manage external productions, deliveries and regionally specific sales enablement material</li></ul><br>
<b>
Qualifications</b><br>
<ul><li>
Strong strategic and analytical capabilities</li><li>
Strong relationship building skills</li><li>
Strategic and operational focus/balance</li><li>
Effective verbal and written communication of English</li><li>
Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills</li><li>
Team leadership and people development</li><li>
Experience of B2B marketing, especially in the software industry</li><li>
Understanding of industrial software space, including ERP, Enterprise Asset Management (EAM) and Service Management (FSM and ESM)</li><li>
Knowledge and appreciation of the six key industry IFS focuses on</li><li>
University degree with a business or marketing degree (preferred)</li><li>
Experienced in B2B marketing environment working with strategic marketing, preferably within the software industry.</li><li>
Experience working with sales and with Partners (SIs and also the Channel)</li><li>
Project management</li><li>
Budget responsibility</li><li>
Fluent English. Other languages covered in the region (especially Arabic and Japanese) are a benefit</li></ul><br>
<b>
Additional Information</b><br>
<ul><li>
High level of motivation</li><li>
Good at communicating; be able to communicate at all levels and types of employees within a company</li><li>
Be able to think strategically and see the whole picture</li><li>
Social and outgoing, the ability to talk to people, a good relation builder</li><li>
Structured</li><li>
Proactive and independent</li><li>
Flexible and adaptable</li><li>
Enterprising and daring</li><li>
IFS-ambassador: represent IFS in a professional way</li><li>
Alignment to the IFS values of: Agile, Collaborative, Grit and Trustworthy</li></ul></div><p></p>

Head of Marketing - APJMEA (Temp Contract)

Nespresso

<div><p><b>POSITION SNAPSHOT</b></p><p>
Company: Nespresso UAE</p><p>
Department: Marketing &ndash; B2B</p><p></p><p><b><br>
POSITION SUMMARY</b></p><p>
As a B2B Marketing Intern at Nespresso, you&rsquo;ll gain hands-on experience and exposure to project management within a premium global brand, with a focus on out-of-home (OOH) marketing, brand visibility, and customer experience across hospitality, workplace, and corporate channels, including offices.
</p><p>Working closely with the B2B Marketing Manager and commercial teams, you&rsquo;ll contribute to internal projects, drive sustainable marketing practices, and help ensure smooth operational alignment with global brand standards. The selected intern will play an active role in delivering key brand projects and activations, helping to elevate the Nespresso experience across some of the UAE&rsquo;s most iconic venues.</p><p><br>
 </p><p><b>A DAY IN THE LIFE &hellip;</b></p><ul><li>
Brand Experience &amp; Visibility: Serve as an ambassador for the brand&rsquo;s commitment to excellence in brand experience by implementing the rollout of brand visibility initiatives and tools across hospitality (hotels, restaurants, caf&eacute;s/catering) and office channels.</li></ul><div><br>
</div><ul><li>Internal Collaboration: Work cross-functionally with teams across departments and countries to support product launches and ensure brand and customer experience standards are met.</li><li>
Project Support &amp; Operations: Support the B2B Marketing Manager in co-leading initiatives such as creating communications materials, product marketing calendar, tracking Purchase orders ensuring timely payments, and budget tracking for assigned projects.</li><li>
Consumer Insight &amp; Data: Working closely with CE&amp;I (Consumer Experience &amp; Insights) team team to analyze B2B customer data and support the development of CRM campaigns, promotions, and targeted communications.</li></ul><ul><li>
Event &amp; Activation Management: Coordinate Nespresso&rsquo;s participation in B2B activations, tastings, events, and conferences. Liaise with agencies and suppliers, manage logistics, provide on-site support, and assist with post-activation reporting.
</li><li>Team Coordination: Support weekly marketing alignment meetings involving demand and supply planning, commercial functions, brand communications, and PR.</li></ul><p><b>
What will you learn&hellip;</b></p><ul><li><b>
Project Management:</b> By assisting in project management within a start-up, you will gain practical experience in organizing tasks, managing timelines, and coordinating with team members</li><li><b>
Research and Analysis Skills: </b>Gain experience in evaluating customer data and market insights, and contribute to CRM and customer lifecycle campaign planning.</li><li><b>
Out-of-home &amp; Sustainability Marketing: </b>Learn how brand activations are brought to life in premium environments and how global brand guidelines are adapted locally. You'll also explore how sustainability is integrated into marketing activities.</li></ul><p></p><p><b><br>
What Will Make You Successful</b></p><ul><li>
You are an undergraduate with a background in Business or Marketing.</li><li>
You are passionate, proactive, self-motivated, and eager to learn.</li><li>
You have excellent communication skills and thrive in a collaborative environment.</li><li>
You are able to work in a dynamic, fast-paced environment and manage your time, projects, and processes effectively.</li><li>
You are self-driven, detail-oriented, and a strong team player with solid interpersonal skills.</li><li>
You are proficient in Microsoft Office tools, including Excel, Word, and PowerPoint.</li><li>
You take a structured and analytical approach, with a strong grasp of numbers.</li><li>
You have a keen interest in building a career in marketing, B2B operations, or premium brand management.</li></ul></div><p></p>

B2B Marketing Intern - Nespresso UAE

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