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lead, internal communication digital content & employer branding Jobs in Egypt

lead, internal communication digital content & employer branding

brand lead

InvenTel

Job Title: Brand LeadLocation: RemoteLanguage: EnglishWorking Days: Monday through FridayWorking Hours: Eastern Standard Time (EST): 8:30 AM &ndash; 5:30 PMGoal: Own the brand strategy, performance, and client relationship.Strategy &amp; Vision<ul><li>Create, develop, and oversee the overall marketing strategy for the brand</li><li>Define the brand&rsquo;s goals, messaging, and KPIs</li><li>Conduct market and competitor analysis to identify opportunities, threats, and differentiation strategies</li><li>Identify new growth opportunities and competitive advantages for the brand</li><li>Create content strategies in line with the brand&rsquo;s overall vision, values, and goals</li><li>Adjust strategies in response to changing market dynamics or performance data</li><li>Use data-driven insights to inform future strategies and optimize brand performance</li><li>Ensure all departmental strategies align with the brand vision</li></ul>Cross-Department Alignment<ul><li>Guide departments on brand tone, objectives, and creative direction</li><li>Approve or provide feedback on major campaign concepts, messaging, or creative ideas</li></ul>Performance &amp; Reporting<ul><li>Review weekly/monthly performance reports from each department lead</li><li>Consolidate and present brand-level performance insights to leadership and client</li></ul>Communication<ul><li>Communicate key updates, approvals, and decisions to the Client, Project Manager, and Department Leads</li><li>Build strong relationships with clients and key stakeholders to align expectations and ensure strategic coherence</li><li>Serve as the main strategic partner to the client, offering thought leadership and proactive recommendations</li></ul>Additional Responsibilities<ul><li>Collaborate closely with the dedicated Project Manager who assists in overseeing agency teams and requirements, ensuring timely project delivery and quality standards</li><li>Serve as the final approver on all brand assets, communications, and campaigns to maintain consistent brand integrity and compliance</li><li>Lead analysis of market trends and consumer insights to refine strategic approaches</li><li>Manage the brand budget and prioritize marketing investments</li><li>Represent the brand externally during key events and stakeholder interactions</li><li>Mentor junior team members to foster brand consistency and professional development</li></ul>Skills and Qualifications<ul><li>Excellent verbal and written communication skills in English</li><li>3&ndash;5 years&rsquo; experience in brand management or marketing, ideally with international or cross-regional team experience</li><li>Proven track record of developing and executing successful brand campaigns</li><li>Strong leadership, communication, analytical, and strategic planning skills</li><li>Strong strategic thinking and ability to translate insights into impactful brand initiatives</li><li>Proven ability to collaborate cross-functionally and manage external agencies</li><li>Track record of effectively managing and developing high-performing teams</li><li>Proficiency with marketing tools and platforms (e.g., Google Analytics, social media management)</li><li>Proficiency in ClickUp project management software</li></ul>Job Type: Full-time

Brand Lead

Opella

<div>About The Job
 
 
At Opella Healthcare, we are united by one shared Mission &ndash; we work passionately every day, to put Health in Your Hands . We are committed to making healthcare as simple as it should be, thus helping people help themselves. This Mission is the core of our philosophy, driving all that we do to focus on people&mdash;our consumers, customers, healthcare professionals, employees, and the Opella Brands that support them.
 
 
As a top three global player in Consumer Healthcare, we are raising the bar with a bold ambition to grow, perform, and outpace the market. We aim to build a more agile and responsive organization capable of delivering our Vision and Mission.
 
 
To achieve this, we need exceptional talent to shape Opella&rsquo;s future and help us succeed. Together, we embrace our Challenger spirit, driven by our commitment to be Outcome-obsessed, Courageous, Radically Simple, and All-In Together.
Job Purpose 
Zone Brand Lead, AMET responsible to build loved brands and deliver market share / financial growth targets by showcasing end-to-end marketing excellence &amp; uplifting capabilities of broader team. 
Owns and drives end-to-end marketing for Brands in Scope across AMET from strategy to execution including brand building, consumer understanding &amp; insights, market analytics, innovation, integrated consumer / HCP communication and KPI tracking to drive in year growth and future growth opportunities. 
Key Accountabilities 
<ul><li>Brand plan &amp; strategy : Lead, deploy, embed consumer centred, data backed &lsquo;one&rsquo; zone strategic plan working with cross functional teams, aligned with global strategy where applicable.
</li><li>Brand building: Develop brand fundamentals (Brand Pulse) for local brands / input or deploy in a consistent way for global brands to ensure we build strong, loved and enduring brands.
</li><li>Leadership : Lead, coach and inspire brand managers, agency partners &amp; cross functional teams to ensure excellence in 360 execution.
</li><li>Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights. Integrate these into business strategy by identifying strategic &amp; tactical growth opportunities. Bring the consumer &lsquo;inside Opella building&rsquo; and champion their needs and how our brands can best serve them.
</li><li>Innovation : Lead product renovation/innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams.
</li><li>Consumer / HCP Engagement &amp; Experience Plan : Develop integrated HCP &amp; consumer assets &amp; campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels; experiment and stay on top of latest trends like AI or gaming.
</li><li>Business management : Oversee IBP demand forecast and brand P&amp;Ls with optimal A&amp;P investment and continued focus on prioritisation and mapping progress against top deliverables.
</li><li>Performance focus: Drive results focus, build monthly cadence for team to stay on top of what&rsquo;s working / what&rsquo;s not working and taking action proactively to course correct or scale fast.
</li></ul>Core competencies
<ul><li>Consumer 1 st mindset &amp; approach
</li><li>Leader with ability to motivate and influence teams who may not be direct reports
</li><li>Strategic brand builder
</li><li>Data user, believer in forward looking analytics, performance driven
</li><li>Innovative, open and curious to continuously learn &amp; improve
</li><li>Ability to balance long-term strategic priorities with short-term business needs
</li><li>Strong communicator and storyteller
</li><li>Business focused and relish problem-solving
</li><li>Agile mindset, flexibility to adapt to constantly changing business needs and environment 
</li></ul>Experience &amp; Qualification:
<ul><li>Senior (&gt;12 years' work experience) marketing professional w/ background in consumer goods and/or consumer healthcare
</li><li>Experience in local and regional roles, multi country experience
</li><li>Previous management experience of multiple direct reports
</li><li>Proven success in growing brands / categories
</li><li>Financial and P&amp;L acumen
</li><li>Sales, Trade Marketing and / or E-commerce experience
</li><li>Innovative, open and curious to continuously learn &amp; improve
</li><li>Degree in Marketing / Business Administration or similar.
</li></ul>WHY US?
 
 
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
 
 
We Are Challengers.
 
 
We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things
 
 
All In Together: We keep each other honest and have each other's backs.
 
 
Courageous: We break boundaries and take thoughtful risks with creativity.
 
 
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
 
 
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
 
 
Join us on our mission. Health. In your hands.
 
 
www.opella.com/en/careers</div>

AMET Zone Brand Lead - Cough & Heartburn

Confidential Careers

<div>
 
 
 About the Role
 
 
 
 The Brand Manager is responsible for leading the strategic direction, development, and execution of brand initiatives to strengthen market position and drive business growth. This role requires a data-driven and creative professional who can lead cross-functional teams, manage large-scale campaigns, and ensure consistent brand messaging across all touchpoints.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and implement brand strategies aligned with overall business goals.
 </li>
 <li>
 Lead the planning and execution of 360&deg; marketing campaigns (digital, offline, influencer, PR, etc.).
 </li>
 <li>
 Conduct market research and competitive analysis to identify trends, opportunities, and potential risks.
 </li>
 <li>
 Manage brand budgets, track ROI, and optimize spending for maximum efficiency.
 </li>
 <li>
 Oversee the creation of content and visuals to ensure brand consistency across all channels.
 </li>
 <li>
 Collaborate with Product, Sales, and Creative teams to ensure brand alignment in all activities.
 </li>
 <li>
 Monitor brand performance metrics and prepare regular reports and insights for senior leadership.
 </li>
 <li>
 Drive innovation in brand storytelling and customer engagement.
 </li>
 <li>
 Manage agency relationships and evaluate performance of external partners.
 </li>
 <li>
 Mentor and guide junior brand or marketing team members.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
 </li>
 <li>
 5&ndash;8 years of experience in brand management, marketing strategy, or related roles.
 </li>
 <li>
 Proven experience in managing integrated marketing campaigns and brand positioning.
 </li>
 <li>
 Strong analytical skills with experience in market research and performance measurement.
 </li>
 <li>
 Excellent communication, leadership, and project management skills.
 </li>
 <li>
 Ability to think strategically and execute tactically under tight deadlines.
 </li>
 <li>
 Familiarity with digital marketing platforms, analytics tools, and CRM systems.
 </li>
 </ul>
 
 
</div>

Senior Brand Manager

2S HomeWear

<div>
 
 Location: New Cairo
 
 
 
 
 Job Type: On-site
 
 
 
 
 Are you a strategic marketing leader with a passion for fashion and lifestyle brands?
 
 
 
 
 Join one of Egypt&rsquo;s fastest-growing homewear companies, where creativity meets growth
 
 
 
 
 We&rsquo;re looking for a Marketing Manager to lead our marketing and branding functions across both online and retail channels. This role is perfect for a calibre who can combine big-picture strategy with hands-on execution and drive brand awareness, customer loyalty, and sales growth across all platforms.
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Develop and lead the overall marketing and branding strategy for both online platforms and retail stores across Egypt.
 </li>
 <li>
 Guide &amp; collaborate with a super talented in-house team, including media buyers, art directors, brand designers .. etc.
 </li>
 <li>
 Build and maintain a strong and unified brand identity across all touchpoints &mdash; from packaging and photoshoots to social media and in-store visuals.
 </li>
 <li>
 Propose new product ideas based on market insights, customer behavior, and performance analysis.
 </li>
 <li>
 Contribute to pricing &amp; promotions strategies, ensuring alignment with market positioning and customer expectations.
 </li>
 <li>
 Oversee the marketing budget, ensuring efficient use of resources and measurable ROI.
 </li>
 <li>
 Lead collaboration with external marketing agencies to execute high-impact campaigns that strengthen the brand and drive growth.
 </li>
 <li>
 Manage and enhance customer retention, focusing on increasing repeat purchases and acquiring new customers.
 </li>
 <li>
 Analyze market trends, competitors, and performance data to identify opportunities and continuously refine marketing strategies.
 </li>
 <li>
 Collaborate closely with operations, retail, and technical office teams to align marketing initiatives with overall business objectives.
 </li>
 <li>
 Support and lead market expansion plans, proposing new markets for growth inside and outside Egypt, and defining how the brand should be positioned to appeal to customers in each region.
 </li>
 <li>
 Contribute to the company&rsquo;s regional expansion, starting with our new store opening in Morocco, and help shape the brand&rsquo;s international presence.
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 5+ years of experience in marketing management, preferably in fashion, retail, or lifestyle brands.
 </li>
 <li>
 Strong leadership &amp; team management skills with the ability to inspire creative and analytical teams alike.
 </li>
 <li>
 Proven track record in brand building, digital marketing, and retail marketing.
 </li>
 <li>
 Excellent understanding of consumer behaviour, pricing dynamics, and performance analysis.
 </li>
 <li>
 Strategic thinker with experience in market expansion, positioning, and localization strategies.
 </li>
 <li>
 Strong network and experience collaborating with marketing agencies and vendors.
 </li>
 <li>
 A creative mindset combined with strategic vision and data-driven decision-making.
 </li>
 </ul>
</div>

Marketing Manager

Tribe X Digital

<div>About Tribe X 
Tribe X Digital is a next-generation 360 digital agency specializing in luxury travel, hospitality, and real estate. We believe our brand should reflect the creativity, innovation, and values we bring to our clients. We&rsquo;re looking for a Marketing Manager to lead that effort and shape how the world sees Tribe X. 
The Opportunity 
We&rsquo;re hiring a Marketing Manager to take full ownership of Tribe X&rsquo;s marketing. You&rsquo;ll define and execute a strategy that builds our brand equity, increases awareness across key markets, and positions our team as thought leaders in the luxury and purpose-driven marketing space.

You&rsquo;ll be responsible for all aspects of our external presence from social media to digital campaigns, PR to our website. You&rsquo;ll collaborate closely with the founders and team leads to spotlight our people, work, and values. 

What You&rsquo;ll Do 

Marketing Strategy &amp; Positioning
<ul>
<li>Develop and execute a clear, long-term marketing strategy for Tribe X</li>
<li>Identify opportunities for brand positioning, thought leadership, and industry recognition</li>
<li>Maintain and elevate our luxury, understated, and purpose-driven identity across all channels</li>
</ul>
Social Media Management
<ul>
<li>Own strategy, ideation, and execution across all platforms (Instagram, LinkedIn, etc.)</li>
<li>Build and maintain a content calendar aligned with our agency&rsquo;s goals</li>
<li>Write or guide smart, engaging copy aligned with our voice</li>
<li>Oversee visual curation to ensure an aesthetic, high-end grid and visual identity</li>
<li>Schedule, post, and analyze performance regularly</li>
</ul>
Digital Paid Media &amp; Budgeting
<ul>
<li>Plan and allocate budget for digital campaigns promoting Tribe X across key markets</li>
<li>Coordinate targeting, creatives, and performance reporting</li>
<li>Collaborate with our media team as needed</li>
</ul>
Website Ownership
<ul>
<li>Maintain and continuously improve the Tribe X website</li>
<li>Ensure the site reflects our brand, showcases work effectively, and is optimized for performance</li>
<li>Lead on content and structural updates, working with designers/developers as needed</li>
</ul>
PR &amp; Thought Leadership
<ul>
<li>Build a PR plan to elevate the presence of our founders and leadership team</li>
<li>Pitch and secure speaking opportunities, podcast features, guest articles, and interviews</li>
<li>Support with award entries and industry recognition opportunities</li>
</ul>
Brand-Led, Innovative Campaigns
<ul>
<li>Ideate and execute out-of-the-box marketing initiatives that drive attention and brand love</li>
<li>Lead or support partnerships, brand activations, creative projects, and content collaborations</li>
</ul>
Client Engagement &amp; Relationship Marketing
<ul>
<li>Create thoughtful client engagement experiences that strengthen relationships with current and potential clients</li>
<li>Plan and manage client gifting programs, curated in line with Tribe X&rsquo;s luxury aesthetic and values</li>
<li>Organize intimate gatherings, or brand-hosted events that position Tribe X as a community hub for innovative, high-caliber brands</li>
<li>Collaborate with accounts and leadership to identify touchpoints that build emotional connection and client loyalty</li></ul> 


What You Bring
<ul>
<li>5+ years of experience in marketing, ideally in an agency or luxury/lifestyle brand environment</li>
<li>Deep understanding of digital marketing strategy and execution</li>
<li>Experience in social media management, content calendars, and aesthetic curation</li>
<li>Ability to write or oversee smart, thoughtful copy that aligns with our tone</li>
<li>Familiarity with luxury consumer psychology and digital storytelling</li>
<li>High taste level with a strong visual eye for branding and storytelling</li>
<li>Strategic mindset, able to explain and defend the &ldquo;why&rdquo; behind every marketing move</li>
<li>Entrepreneurial, autonomous, and self-driven</li>
<li>Bonus: PR experience and network within the luxury, lifestyle, or creative sectors</li></ul> 


Apply Now

If you&rsquo;re ready to take the reins and lead the marketing narrative of a fast-growing agency redefining luxury communications, we want to hear from you. Submit your CV through the link attached.

For further questions, contact Fatma Nashaat from HR at f.nashaat@tribexdigital.com</div>

The Impact Foundation

<div>
 Role Overview
 
 
 We are seeking an experienced and globally minded Visual Identity (VI) Manager to lead the end-to-end visual expression and design consistency of our brand across digital and offline channels. This role will take ownership of the visual design and creative execution across our official website, mobile applications, social media platforms, marketing materials, and brand activation campaigns. The ideal candidate will have a deep understanding of the MENA (Middle East and North Africa) region and ensure all visual outputs align with our brand guidelines while resonating with local cultural aesthetics.
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Website Design &amp; Visual Governance
 </li>
 <li>
 Develop and lead the visual strategy of the company website, including typography, color schemes, icon systems, and motion design standards.
 </li>
 <li>
 Collaborate with UX teams to optimize design flows and conversion journeys from a user-centric perspective.
 </li>
 <li>
 Produce visual assets such as banners, page layouts, icons, and interactive style guides.
 </li>
 <li>
 Work closely with front-end developers to ensure high-fidelity implementation.
 </li>
 <li>
 App Interface &amp; Cross-Platform Consistency
 </li>
 <li>
 Define and maintain visual standards for mobile applications (iOS/Android).
 </li>
 <li>
 Build and maintain a design system to ensure scalable and consistent UI components.
 </li>
 <li>
 Collaborate with product managers and UX designers to enhance usability and aesthetics.
 </li>
 <li>
 Ensure consistency in visual identity across Web, App, and Mini Programs.
 </li>
 <li>
 Social Media Visual Content
 </li>
 <li>
 Develop platform-specific visual styles for Instagram, X (Twitter), TikTok, LinkedIn, etc.
 </li>
 <li>
 Create localized templates and assets tailored to the aesthetic preferences of target markets.
 </li>
 <li>
 Guide the design of short-form video covers and KOL/influencer visual collaborations.
 </li>
 <li>
 Build a reusable asset library to streamline social content creation.
 </li>
 <li>
 Marketing Material Design &amp; Execution
 </li>
 <li>
 Design various brand and marketing collaterals including brochures, flyers, corporate PPT templates, and visual storyboards.
 </li>
 <li>
 Provide design support for marketing and sales activities, including banners, roll-ups, business cards, etc.
 </li>
 <li>
 Ensure accurate and professional visual communication aligned with financial service requirements.
 </li>
 <li>
 Oversee third-party designers or agencies to ensure quality and timely delivery.
 </li>
 <li>
 Event &amp; Campaign Visual Support
 </li>
 <li>
 Lead visual design for brand events such as virtual launches, trade shows, and industry forums.
 </li>
 <li>
 Produce key visuals, stage backgrounds, livestream overlays, and branded merchandise packaging.
 </li>
 <li>
 Manage visual production schedules and print quality for all event-related materials.
 </li>
 <li>
 Work with PR and marketing teams to ensure brand visibility and impact.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Education
 </li>
 <li>
 Bachelor&rsquo;s degree or above in Visual Communication, Graphic Design, Art &amp; Design, Interaction Design, or related fields.
 </li>
 <li>
 Languages
 </li>
 <li>
 Fluent in English and Arabic (spoken and written).
 </li>
 <li>
 Professional Skills
 </li>
 <li>
 Proficient in Figma, Photoshop, Illustrator, After Effects, and other industry-standard tools.
 </li>
 <li>
 Familiar with website/App design systems, responsive design, and visual storytelling.
 </li>
 <li>
 Strong experience in building and maintaining comprehensive brand design systems.
 </li>
 <li>
 Experience in MENA or Arabic market projects is highly preferred.
 </li>
 <li>
 Soft Skills &amp; Competencies
 </li>
 <li>
 Strong communication and cross-functional collaboration skills.
 </li>
 <li>
 Attention to detail and a keen eye for aesthetics and brand presence.
 </li>
 <li>
 Ability to work under pressure and manage internal or external design teams.
 </li>
 <li>
 Fluency in English is required; Arabic language proficiency is a significant advantage.
 
 
 </li>
 </ul>
 
 Preferred Qualifications (Nice To Have)
 
 
 
 <ul>
 <li>
 Experience with data visualization and building digital dashboards.
 </li>
 <li>
 Background in fintech, forex, blockchain, or financial services design projects.
 </li>
 <li>
 Previous involvement in trade show visual planning, brand transformation, or international brand rollout.
 </li>
 <li>
 Motion graphic skills and the ability to create animated icons or brand transitions.
 </li>
 <li>
 Familiarity with user aesthetic preferences and cultural context in UAE, Saudi Arabia, Egypt, etc.
 </li>
 </ul>
</div>

Visual Identity (VI) Manager（Based in Malaysia)

Rebrdg

<div>
 
 We&rsquo;re looking for a
 
 Senior Brand Designer
 
 to join our team in Alexandria.
 
 
 If you love building strong, modern brand identities and enjoy turning ideas into clear visual systems, we&rsquo;d be glad to meet you.
 
 
 
 What you&rsquo;ll do:
 
 
 <ul>
 <li>
 Lead brand identity projects from concept to final execution.
 </li>
 <li>
 Create logos, visual systems, and full brand guidelines.
 </li>
 <li>
 Design for both digital and print touchpoints.
 </li>
 <li>
 Work closely with strategists, copywriters, and designers.
 </li>
 <li>
 Present ideas and brand directions to clients with confidence.
 </li>
 <li>
 Stay updated with design trends and bring fresh, relevant ideas.
 </li>
 </ul>
 
 
 What we&rsquo;re looking for:
 
 
 <ul>
 <li>
 4+ years of experience in branding or graphic design (agency experience preferred).
 </li>
 <li>
 A strong portfolio that shows brand identity, typography, and layout.
 </li>
 <li>
 Excellent skills in Adobe Illustrator, Photoshop, and InDesign.
 </li>
 <li>
 Strong attention to detail and solid conceptual thinking.
 </li>
 <li>
 Ability to manage multiple projects and meet deadlines.
 </li>
 </ul>
 
 
 What we offer:
 
 
 <ul>
 <li>
 Competitive salary based on experience.
 </li>
 <li>
 2 days off per week.
 </li>
 <li>
 Medical insurance.
 </li>
 <li>
 A collaborative, creative environment where quality comes first.
 </li>
 </ul>
 
 
 
</div>

Senior Brand Designer | On-site

Explore 1509+ Brand lead in Egypt this November. Find roles across top companies and apply now to boost your career.

1509 brand lead jobs IN Egypt

Brand Lead

AMET Zone Brand Lead - Cough & Heartburn

Senior Brand Manager

Marketing Manager

Marketing Manager

Visual Identity (VI) Manager（Based in Malaysia)

Senior Brand Designer | On-site