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marketing manager

700apps

<div>We are looking for a results-driven Marketing Manager with strong experience in Digital Marketing and a proven background in the Software / IT / Digital Transformation industry. The role is critical in driving brand positioning, lead generation, and revenue growth through data-driven marketing strategies.<ul><li>Develop and execute a comprehensive Digital Marketing Strategy aligned with business and revenue objectives.</li><li>Lead B2B lead generation initiatives across digital channels (Paid Ads, SEO, Content, Email, LinkedIn).</li><li>Own the end-to-end marketing funnel (Awareness MQL SQL Conversion).</li><li>Collaborate closely with Sales, Presales, and Business Development teams to support pipeline growth.</li><li>Manage and optimize performance marketing campaigns (Google Ads, LinkedIn Ads, Meta).</li><li>Oversee content strategy focused on software solutions, digital transformation, and enterprise clients.</li><li>Monitor and analyze KPIs including CPL, CAC, ROI, conversion rates, and funnel performance.</li><li>Manage marketing budgets, forecasting, and reporting.</li><li>Coordinate with external agencies, vendors, and freelancers when needed.</li><li>Strengthen brand presence and positioning in local and regional markets.</li></ul>
Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.</li><li>7+ years of experience in Digital Marketing, with at least 2 years in a managerial or lead role.</li><li>Proven track record of successful marketing strategies and lead generation within the Saudi market.</li><li>Mandatory: Previous experience in Software, IT Services, SaaS, or Digital Transformation companies.</li><li>Strong experience in B2B marketing and lead generation.</li><li>Solid understanding of enterprise sales cycles and complex buyer journeys.</li><li>Hands-on experience with:</li><li>Google Ads, LinkedIn Ads, Meta Ads</li><li>SEO / SEM strategies</li><li>Marketing Analytics &amp; Reporting</li><li>Experience using CRM and marketing automation tools (HubSpot, Salesforce, Zoho, or similar).</li><li>Ability to translate data into actionable insights and strategic decisions.</li><li>Strong communication, leadership, and stakeholder management skills.</li></ul></div>

Marketing Manager

Hilton

<div>Marketing Manager
A Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities. The role will be responsible for leading the marketing team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened. 
What will I be doing?
As Marketing Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:
Business Function<ul><li>
Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines</li><li>
Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process</li><li>
Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders</li><li>
Manage the roll out of marketing initiatives to support in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distribution</li><li>
Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness</li><li>
Ensure sales and F&amp;B teams receive adequate marketing support, and ensure collateral requirements are met</li><li>
Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities</li><li>
Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment</li><li>
Develop and manage all social media activity for the hotel and support departmental initiatives</li><li>
Recognise and execute opportunities for the loyalty program HHonors as well as other incentive programmes</li><li>
Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities</li><li>
Responsible for building a coherent social media strategy for the hotel and its outlets</li><li>
Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
</li><li>Achieve agreed performance goals and marketing objectives of role set out by the Line Manager</li><li>
Manage execution of marketing projects in line with resources and budget objectives</li><li>
Be the marketing representative during commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders</li><li>
Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success</li><li>
Ensure full brand compliance across all marketing initiatives</li><li>
Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
</li><li>Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows
</li><li>Understand and champion Hilton's core values</li><li>
Create an effective marketing team on property, fostering a productive team culture and encouraging career growth</li><li>
Encourage and motivate individuals to achieve key company and personal objectives and targets
</li><li>Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development</li><li>
Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events</li><li>
Establish excellent open communication with all operational teams, i.e. GM, DBD, F&amp;B and other department heads throughout the region</li><li>
Develop and maintain good working relationships with various levels of Hilton&rsquo;s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams</li><li>
Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing</li><li>
Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a &lsquo;can do&rsquo; and customer focused attitude, providing peer support, cross-functional and across regions</li></ul>
What are we looking for?
A Marketing Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:<ul><li>
Experience of working in a similar marketing position in the hospitality sector</li><li>
Experience of managing and motivating a team along with evidence of driving successful team results</li><li>
Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines</li><li>
Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints</li><li>
Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams</li><li>
Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting</li><li>
Demonstrated ability to interact effectively with various levels of management</li><li>
Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role.</li><li>
Communicate key information effectively to all levels of management using a variety of communication tools</li><li>
Proficiency in Microsoft Office applications, budget management, project and time management</li><li>
Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritising and identifying productive solutions
</li><li>Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity
</li><li>Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
</li><li>Friendly demeanour, positive and enthusiastic with a motivational attitude</li><li>
Excellent problem solving and decision making skills, can work autonomously whilst keeping all parties informed</li><li>
Honesty, integrity and a passion for hard work</li><li>
Creatively minded and has a thirst to work in marketing for the hospitality industry</li><li>
Demonstrated self-starter with excellent attention to detail</li><li>
High energy and the ability to motivate and manage a team - leading by example</li><li>
Resourcefulness, customer focused and results oriented</li><li>
Enjoys working collaboratively, key team player with a &ldquo;can do&rdquo; attitude and thrives on a challenge</li><li>
Good understanding of Hilton, its core values and management structure</li></ul>
It will be advantageous in this position if you demonstrate the following capabilities and advantages:<ul><li>
Master&rsquo;s degree in Business or Marketing 
What will it be like to work for Hilton? 
</li></ul>Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision &ldquo;to fill the earth with the light and warmth of hospitality&rdquo; unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!</div>

ميكاترونكس للبحث والتطوير

We are seeking experienced B2B Marketing Manager to join our growing team at Mechatronics Company The ideal candidate will be responsible for developing and executing marketing strategies that target business clients, drive brand awareness, and generate qualified leads to support our sales objectives.Responsibilities<ul><li>Develop and implement comprehensive B2B marketing strategies aligned with business goals.</li><li>Identify new market opportunities and customer segments.</li><li>Manage multi-channel marketing campaigns (including digital content, email marketing, webinars, and trade shows).</li><li>Work closely with the sales team to generate leads and support the sales pipeline.</li><li>Track, measure, and report on campaign performance and ROI.</li><li>Oversee the creation of marketing materials tailored to business audiences.</li></ul>Build and maintain strong relationships with key business partners and clients.Requirements:<ul><li>Bachelor&rsquo;s degree in marketing, Business Administration, or a related field</li><li>Minimum of 5 years of proven experience in B2B marketing.</li><li>Candidates must have prior experience in the Saudi market. </li><li>Strong understanding of the B2B customer journey and sales cycle.</li><li>Proficiency in CRM platforms and digital marketing tools.</li><li>Excellent communication and presentation skills in Arbaic and English</li><li>Leadership experience is an advantage.</li></ul>What We Offer:<ul><li>A collaborative and innovative work environment.</li><li>Career growth opportunities and ongoing professional development.</li><li>Competitive compensation with performance-based incentives.</li></ul>To Apply: Please send your CV to HR@mechatronics.com.saJob Type: Full-time

SSC HR Solutions

<div>
 We are looking for a dynamic Marketing Manager to join, one of Egypt's leading electric vehicle companies. The ideal candidate will lead the planning and execution of marketing strategies, manage digital and offline campaigns, oversee events, and support brand partnerships.
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop and implement marketing plans to drive brand awareness and sales
 </li>
 <li>
 Lead digital campaigns (social media, SEO, content, paid ads)
 </li>
 <li>
 Plan and execute events and product launches
 </li>
 <li>
 Coordinate with sales and creative teams to align messaging
 </li>
 <li>
 Analyze campaign performance and optimize results
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 4-5 years of marketing experience (automotive or tech field is a plus)
 </li>
 <li>
 Strong communication and leadership skills
 </li>
 <li>
 Hands-on experience with digital tools and performance tracking
 </li>
 <li>
 Creative, analytical, and passionate about EVs and sustainability
 </li>
 <li>
 Expected working hours: 10 to 5
 </li>
 <li>
 Gender preference: non
 </li>
 <li>
 Benefits offered: Medical insurance - Social Insurance - Bonuses
 </li>
 <li>
 Work location and model:
 </li>
 <li>
 On site - District 5
 </li>
 </ul>
</div>

Dial Experts Solutions

Marketing &amp; Recruitment Growth Manager (Employer Branding &amp; Paid Acquisition)Company: Dial Expert Industry: BPO / Call Center / Cold Calling &amp; Sales Outsourcing Job Type: Full-Time Work Model: Remote (Must be based in Cairo, Egypt) Reports To: Executive Management Compensation: Competitive &ndash; To Be DiscussedAbout Dial ExpertDial Expert is a performance-driven BPO company specializing in cold calling, sales, lead generation, and live transfer campaigns for international markets.We operate with structure, documentation, and systems &mdash; not chaos or hype. As we scale, our priority is to grow hiring in a controlled, predictable, and cost-efficient way.Role OverviewWe are hiring a Marketing &amp; Recruitment Growth Manager to own and execute our recruitment marketing engine.This is a hands-on role focused on:<ul><li>Running paid recruitment campaigns</li><li>Improving applicant quality</li><li>Optimizing the hiring funnel</li><li>Protecting employer brand credibility</li></ul>This is not a sales role and does not involve client acquisition or operational management.Key Responsibilities : Recruitment Marketing &amp; Employer Branding<ul><li>Translate Dial Expert&rsquo;s real operations (training, QA, expectations) into clear and honest hiring messaging.</li><li>Ensure recruitment content sets accurate expectations and attracts the right candidates.</li><li>Work closely with HR to align messaging with actual hiring needs.</li><li>Act as a guardrail against misleading or overpromising recruitment ads.</li></ul>Paid Recruitment Campaigns (Primary Focus)<ul><li>Personally plan, launch, manage, and optimize paid recruitment campaigns.</li><li>Own daily execution across relevant paid advertising platforms.</li><li>Segment campaigns by role type, experience level, and readiness (night shift, equipment, commitment).</li><li>Optimize for cost per applicant, cost per qualified applicant, and interview show-up rates.</li><li>Scale winning campaigns and stop underperforming ones early.</li></ul>This role is execution-heavy. Recruitment ads are not delegated to agencies.Hiring Funnel Optimization<ul><li>Own the marketing side of the hiring funnel from ad to interview outcome.</li><li>Work with HR to identify drop-offs and improve lead quality.</li><li>Adjust targeting, creatives, and messaging based on real hiring results.</li></ul>Content &amp; Creative Coordination<ul><li>Brief the Content Creator on campaign priorities and messaging.</li><li>Coordinate with the in-house Graphic Designer on ad creatives and visuals.</li><li>Ensure all creatives reflect real working conditions and brand standards.</li></ul>Reporting &amp; Performance Tracking<ul><li>Deliver clear weekly and monthly reports covering:</li><li>Ad spend</li><li>Cost per applicant</li><li>Cost per qualified applicant</li><li>Funnel quality insights</li><li>Focus on actionable insights, not vanity metrics.</li></ul>Required Skills &amp; Experience<ul><li>2-3+ years of experience in marketing, growth, or media buying.</li><li>Strong hands-on experience running paid advertising campaigns.</li><li>Experience with recruitment marketing, lead generation, or high-volume funnels.</li><li>Strong analytical and optimization skills.</li><li>Experience in BPO, call centers, agencies, or service-based businesses is a strong advantage.</li></ul>Tools &amp; Technical SkillsSpecific tools are flexible. Candidates are evaluated based on results, consistency, and optimization ability, not software preferences.What Success Looks Like<ul><li>Hiring becomes predictable and scalable.</li><li>Applicant quality improves.</li><li>HR spends less time on unqualified candidates.</li><li>Recruitment costs stabilize while volume grows.</li><li>Dial Expert scales without chaos.</li></ul>Learn more about Dial Experthttps://mini-company-profile-z6l82zp.gamma.site/How to apply? Send us your CV &amp; Portfolio.Job Types: Full-time, Part-time, Permanent, Temporary, Contract, New grad Contract length: 12 monthsPay: E&pound;25,000.00 - E&pound;50,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Marketing: 1 year (Required)</li><li>Media Buying: 1 year (Required)</li><li>Sales: 1 year (Preferred)</li></ul>Language:<ul><li>English (Required)</li></ul>

Toyota Egypt Group

<div>
 
 
 Job Purpose:
 
 
 
 To lead the development and execution of marketing strategies that enhance Toyota&rsquo;s brand positioning, support sales growth, and strengthen customer engagement across all channels, while ensuring alignment with Toyota global brand standards and local market requirements.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 Marketing Strategy &amp; Planning
 
 
 <ul>
 <li>
 Develop and implement annual marketing strategies aligned with Toyota Egypt&rsquo;s business objectives
 </li>
 <li>
 Lead go-to-market planning for new vehicle launches, facelifts, and promotional campaigns.
 </li>
 <li>
 Ensure alignment between marketing initiatives and sales targets
 </li>
 </ul>
 
 
 Brand Management &amp; Communications
 
 
 <ul>
 <li>
 Maintain consistent application of Toyota brand identity and corporate guidelines
 </li>
 <li>
 Oversee ATL, BTL, and digital campaigns across all communication channels
 </li>
 <li>
 Manage creative development and ensure quality and consistency of marketing materials
 </li>
 </ul>
 
 
 Digital &amp; Performance Marketing
 
 
 <ul>
 <li>
 Lead digital marketing activities including social media, paid media, website, and CRM campaigns
 </li>
 <li>
 Monitor campaign performance and optimize based on KPIs and analytics
 </li>
 <li>
 Support lead generation and customer journey enhancement in coordination with Sales teams
 </li>
 </ul>
 
 
 Market Intelligence &amp; Insights
 
 
 <ul>
 <li>
 Analyze market trends, competitor activity, and customer behavior
 </li>
 <li>
 Provide actionable insights to support product positioning and campaign decisions
 </li>
 <li>
 Track brand performance and campaign effectiveness
 </li>
 </ul>
 
 
 Budget &amp; Commercial Management
 
 
 <ul>
 <li>
 Prepare and manage the annual marketing budget
 </li>
 <li>
 Ensure efficient utilization of marketing spend with clear ROI measurement
 </li>
 <li>
 Control costs while maintaining campaign effectiveness and quality.
 </li>
 </ul>
 
 
 Cross-Functional &amp; Dealer Coordination
 
 
 <ul>
 <li>
 Work closely with Sales, Aftersales, Product, and Network teams to ensure integrated execution
 </li>
 <li>
 Support dealer marketing activities and ensure consistency with national campaigns
 </li>
 <li>
 Coordinate with regional and global Toyota stakeholders when required
 </li>
 </ul>
 
 
 Team Leadership
 
 
 <ul>
 <li>
 Lead, coach, and develop the marketing team
 </li>
 <li>
 Set clear objectives, KPIs, and performance expectations
 </li>
 <li>
 Foster a high-performance and collaborative team culture
 </li>
 </ul>
 
 
 
 
 
 Experience:
 
 
 <ul>
 <li>
 10+ years of progressive marketing experience, preferably within automotive
 </li>
 <li>
 Proven experience in brand management and integrated marketing campaigns
 </li>
 <li>
 Strong exposure to ATL, BTL, and digital marketing execution
 </li>
 <li>
 Experience managing marketing budgets and tracking ROI
 </li>
 <li>
 Demonstrated involvement in product launches and major campaigns
 </li>
 <li>
 Experience working with agencies and external vendors
 </li>
 <li>
 Prior experience in leading and developing teams
 </li>
 </ul>
 
 
 
 
 
 Competencies:
 
 
 <ul>
 <li>
 Marketing Strategy &amp; Brand Leadership
 </li>
 <li>
 Integrated Campaign Management (ATL / BTL / Digital)
 </li>
 <li>
 Digital &amp; Performance Marketing
 </li>
 <li>
 Market Intelligence &amp; Customer Insights
 </li>
 <li>
 Commercial &amp; Budget Management
 </li>
 <li>
 Stakeholder &amp; Dealer Network Collaboration
 </li>
 <li>
 Leadership &amp; Team Development
 </li>
 </ul>
</div>

Informa Markets

<div>
 
 Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
 
 
 
 
 We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.
 
 
 
 
 
 
 Reports to:
 
 Head of Marketing
 
 
 
 
 
 The Role
 
 
 
 
 
 This role requires a skilled marketing strategist who can drive creativity and enthusiasm in others. They will be responsible for implementing the marketing strategy for events in their portfolio. They will work with the commercial lead to deliver this successfully by managing the outbound marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPIs.
 
 
 
 
 The Senior Marketing Manager will be a highly motivated, dynamic marketer with a track record of commercial collaboration to launch products and develop positioning reflective of customer demand. The individual must have proven experience in managing multiple projects assisted by a capable team of marketing managers, executives or specialists.
 
 
 
 
 They must demonstrate that they are analytical and data-oriented with a history of testing and optimisation and have a creative flair and exceptional attention to detail. They will have extensive experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment. They must be highly adaptable, used to working with differing market dynamics, guide marketers and steer campaign strategy accordingly.
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 
 
 
 
 To lead the marketing team to deliver successful outbound marketing campaigns for exhibitions, conferences, awards or digital products according to agreed KPIs.
 
 
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 
 <ul>
 <li>
 Working alongside commercial leads to develop value propositions and go-to[1]market strategies for events.
 </li>
 <li>
 Ongoing customer insight and engagement strategies.
 </li>
 <li>
 Overseeing the delivery of marketing campaigns in line with business objectives set by the Head of Marketing or commercial leads.
 </li>
 <li>
 Adherence to timelines and budgets.
 </li>
 <li>
 Marketing KPI report.
 </li>
 <li>
 To manage a marketing team that includes marketers from all backgrounds with a diverse range of skills and training.
 </li>
 <li>
 To design and deliver campaigns for specific projects as and where required.
 </li>
 </ul>
 
 
 LEADERSHIP:
 
 
 
 
 <ul>
 <li>
 Line manages marketers across a range of B2B products, primarily events.
 </li>
 <li>
 Provide guidance, feedback, and inspiration to line reports.
 </li>
 <li>
 Champion the adoption and optimisation of marketing technology solutions and digital marketing.
 </li>
 <li>
 Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
 </li>
 <li>
 Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
 </li>
 <li>
 Ensure line reports are competent and have the skills and training required.
 </li>
 <li>
 Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient.
 </li>
 <li>
 Reflect the high-performance culture of the marketing team.
 </li>
 <li>
 Work with Head of Marketing to ensure proper structure, specialisms, and level of resources to meet agreed KPI's.
 </li>
 <li>
 Lead regular communication and alignment with exhibition directors, commercial team, and cross-functional stakeholders through strategy presentations, performance reviews, and planning sessions.
 </li>
 </ul>
 
 
 ANALYSIS &amp; INSIGHT:
 
 
 
 
 <ul>
 <li>
 Monitor campaign performance by producing relevant and timely reports.
 </li>
 <li>
 Recommend changes to campaign execution based on data insights.
 </li>
 <li>
 Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities.
 </li>
 <li>
 Analyse and report trends over time and use these insights to build more effective campaigns.
 </li>
 <li>
 Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research.
 </li>
 <li>
 Work with internal teams to ensure data governance and data management policies are adhered to.
 </li>
 <li>
 Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
 </li>
 <li>
 Use recommended campaign analytics dashboards to monitor performance.
 </li>
 <li>
 Build a culture of testing and metrics-driven decision making in the teams.
 </li>
 <li>
 Share case studies with marketers within the group, division, and Informa Markets.
 </li>
 <li>
 Conduct competitive analysis of similar events and market offerings and provide strategic recommendations to guide product positioning and marketing plans.
 </li>
 </ul>
 
 
 PLANNING &amp; CAMPAIGN MANAGEMENT:
 
 
 
 
 <ul>
 <li>
 Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events.
 </li>
 <li>
 Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).
 </li>
 <li>
 Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign.
 </li>
 <li>
 Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are up to date.
 </li>
 <li>
 Recommend external suppliers and ensure adherence to contractual terms and delivery.
 </li>
 <li>
 Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's.
 </li>
 <li>
 Ensure optimisation of spend across marketing channels.
 </li>
 <li>
 Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency).
 </li>
 <li>
 Recommend website strategy to maximise relevant traffic and conversion.
 </li>
 </ul>
 
 
 MARKETING EXECUTION:
 
 
 
 
 <ul>
 <li>
 Identify the target universe and key segments within the target universe.
 </li>
 <li>
 Develop personas, value propositions and messaging for each of the key segments for each product.
 </li>
 <li>
 Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel.
 </li>
 <li>
 Monitor and recommend adjustments to the digital marketing activity based on performance metrics.
 </li>
 <li>
 Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.).
 </li>
 <li>
 Manage the PR plan (internal or external) and liaise with the event manager/event director.
 </li>
 <li>
 Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost.
 </li>
 <li>
 Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion.
 </li>
 <li>
 Oversee the design and production of all marketing collateral to be determined within the marketing plan.
 </li>
 <li>
 Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards.
 </li>
 <li>
 Develop and maintain the messaging framework and value propositions for each product to ensure consistent brand positioning across all channels.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Minimum Education Level:
 
 
 
 
 <ul>
 <li>
 Educated to degree level or equivalent.
 </li>
 <li>
 Fluent in English and Arabic.
 </li>
 </ul>
 
 
 People:
 
 
 
 
 <ul>
 <li>
 A high degree of cultural awareness.
 </li>
 <li>
 Great at motivating teams and individuals.
 </li>
 <li>
 Inspires commitment and loyalty.
 </li>
 <li>
 Creative and inspiring.
 </li>
 <li>
 Good at coaching and developing individuals.
 </li>
 <li>
 Able to consistently set the bar higher.
 </li>
 <li>
 Ability to manage remotely.
 </li>
 </ul>
 
 
 Behaviour:
 
 
 
 
 <ul>
 <li>
 Highly collaborative and tenacious team player.
 </li>
 <li>
 Ability to deep dive into an industry and recommend the strategy.
 </li>
 <li>
 Good understanding of customer insight techniques and application.
 </li>
 <li>
 Ability to work effectively across a range of projects with teams of differing skills and experience.
 </li>
 <li>
 Fast learner, committed to personal development and growth.
 </li>
 <li>
 Takes pride and ownership of their work.
 </li>
 </ul>
 
 
 Skills required:
 
 
 
 
 <ul>
 <li>
 Events marketing experience.
 </li>
 <li>
 International marketing experience.
 </li>
 <li>
 Experience in using marketing automation technology (preferably Eloqua), training and optimisation.
 </li>
 <li>
 Experience in working with CMS platforms (but coding knowledge not required), training and optimisation.
 </li>
 <li>
 Thorough understanding &amp; experience of digital (PPC, SEO, online advertising) and content marketing.
 </li>
 <li>
 Database development and growth, including segmentation/personalisation.
 </li>
 <li>
 Building relationships with partners and influencing stakeholders.
 </li>
 <li>
 Analytical and questioning mindset.
 </li>
 <li>
 Deadline and target driven.
 </li>
 <li>
 Experience of working in a pressurised environment.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com
 
 
 
 
 
 Our benefits include:
 
 
 
 
 <ul>
 <li>
 
 Great community:
 
 a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
 </li>
 <li>
 
 Broader impact:
 
 take up to four days per year to volunteer, with charity match funding available too
 </li>
 <li>
 
 Career opportunity:
 
 the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves
 </li>
 <li>
 
 Time out:
 
 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
 </li>
 <li>
 A comprehensive company funded private medical insurance with international coverage
 </li>
 <li>
 A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
 </li>
 <li>
 Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
 </li>
 <li>
 Recognition for great work, with global awards and kudos programmes
 </li>
 <li>
 As an international company, the chance to collaborate with teams around the world
 </li>
 </ul>
 
 We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
 
 
 
 
 If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
 
 
 
 
 See how Informa handles your personal data when you apply for a job here.
 
 
 
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Senior Marketing Manager

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