commercial manager

assistant brand manager

brand executive

brand manager

brand manager-bb

brand marketing manager

Aditya Birla Fashion and Retail Ltd.

<div>
 
 The Brand Marketing Manager will be the key driver behind building, maintaining and driving the Galleries Lafayette brand in India. This role will drive brand strategy, campaigns and communication, awareness, footfall, online / offline media management, performance marketing and engagement through strategic brand marketing initiatives. The ideal candidate will possess a strong understanding of and experience in
 
 Luxury, Brand (Lifestyle, and FMCG) industries
 
 and focused brand management, go-to market, campaign management, digital / social media and brand content. Sucess in this role requires
 
 a creative bent of mind,
 
 an eye for detail with a passion for luxury retail.
 
 
 
 
 
 
 Brand Awareness and Consumer Relationship
 
 
 <ul>
 <li>
 Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at the store.
 </li>
 <li>
 Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
 </li>
 <li>
 Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs.
 </li>
 <li>
 Identify and develop customer insights of core TG (HNI/UHNI)
 </li>
 </ul>
 
 
 
 
 Brand Custodian
 
 
 <ul>
 <li>
 Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
 </li>
 <li>
 Act as the key driver of the Galleries Lafayette brand identity and brand strategy in India, across all campaigns and brand initiatives.
 </li>
 <li>
 Develop and manage a comprehensive communications strategy, including brand design, Online/ offline media management, In store communication and all other consumer facing touch points.
 </li>
 <li>
 Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.
 </li>
 </ul>
 
 
 
 
 Go to market campaigns
 
 
 <ul>
 <li>
 Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Maintain weekly, monthly quarterly calendar with tracker and ROI reporting.
 </li>
 <li>
 Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
 </li>
 <li>
 Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.
 </li>
 </ul>
 
 
 
 
 Agency, vendors and media management
 
 
 <ul>
 <li>
 Be the SPOC for all agencies, media companies, partners, freelances and vendors. Develop and establish relationships with agencies (creative, digital &amp; media), consultants and media companies, control budgets for each and track ROI.
 </li>
 <li>
 Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.
 </li>
 <li>
 Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.
 </li>
 <li>
 Drive performance marketing, media planning and daily ROAS optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels. Budget planning, optimization and reporting will be critical.
 </li>
 <li>
 Ensure homogenous brand communication across all channels in keeping with GL luxury experience and brand guidelines.
 </li>
 </ul>
 
 
 
 
 Beauty Marketing and activations
 
 
 <ul>
 <li>
 Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
 </li>
 </ul>
 
 
 
 
 Seasonal Opportunities
 
 
 <ul>
 <li>
 Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
 </li>
 </ul>
 
 
 
 
 Social Media Marketing
 
 
 <ul>
 <li>
 Develop, design and execute social media campaigns that enhance brand visibility and engagement.
 </li>
 <li>
 Monitor trends and adapt strategies to maintain relevance brand communications for GL.
 </li>
 </ul>
 
 
 
 
 Content Creation
 
 
 <ul>
 <li>
 Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.
 </li>
 <li>
 Ideate, plan and execute content that covers the goings on in the store
 </li>
 <li>
 Collaborate with creative teams to produce compelling visual and written content.
 </li>
 </ul>
 
 
 
 
 External and Internal stakeholder relations
 
 
 <ul>
 <li>
 Owning and overseeing all brand communication from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
 </li>
 </ul>
 
 
 <ul>
 <li>
 Manage internal (Store/ retail/ ecommerce/ CRM) and external communications for all brand marketing initiatives, including internal stakeholder alignment, efficient relations, and crisis management. Vendor management and budget control will be a crtitical part of this role.
 </li>
 </ul>
</div>

Brand Marketing Manager- Galeries Lafayette

Emami Ltd

<div>
 
 
 We&rsquo;re Hiring: Assistant Brand Manager / Brand Manager &ndash; Emami Ltd.
 
 
 
 
 
 
 Emami Ltd. is looking for a passionate and driven
 
 Assistant Brand Manager /
 
 
 Brand Manager
 
 to join our Marketing team in
 
 Mumbai
 
 . This role is ideal for someone who thrives on building strong brands, shaping strategy, and driving impactful consumer connections.
 
 
 
 
 
 
 What you&rsquo;ll do:
 
 
 <ul>
 <li>
 Build, nurture &amp; grow the brand&rsquo;s equity in line with strategic objectives.
 </li>
 <li>
 Define brand identity, positioning, communication, pricing, packaging &amp; promotions.
 </li>
 <li>
 Partner with Sales, R&amp;D, and cross-functional teams to deliver winning brand strategies.
 </li>
 <li>
 Lead ATL &amp; BTL campaigns, ensuring maximum ROI through effective media planning.
 </li>
 <li>
 Drive new product development, brand extensions, and market entry strategies.
 </li>
 <li>
 Monitor competition, market dynamics &amp; retail audits to design impactful initiatives.
 </li>
 <li>
 Manage budgets, P&amp;L, and ensure brand objectives (topline &amp; bottom-line) are achieved.
 </li>
 <li>
 Mentor &amp; guide brand executives, fostering a performance-driven culture.
 </li>
 </ul>
 
 
 
 
 
 What we&rsquo;re looking for:
 
 
 <ul>
 <li>
 Strong experience in
 
 brand management/marketing
 
 with proven track record.
 </li>
 <li>
 Strategic thinker with creative flair and strong business acumen.
 </li>
 <li>
 Hands-on experience in
 
 ATL, BTL, digital campaigns, product launches, and market research
 
 .
 </li>
 <li>
 Excellent collaboration and leadership skills to work across departments and agencies.
 </li>
 </ul>
 
 
 
 
 At Emami, you&rsquo;ll have the opportunity to work on iconic brands, drive innovation, and make a visible impact in a fast-evolving market.
 
 
 If you&rsquo;re excited to build brands that connect deeply with consumers and want to be part of one of India&rsquo;s leading FMCG companies &mdash;
 
 apply now!
 
 
 
 
 
 
 You can also share your CV at - shilpa.bhowmick@emamigroup.com or janhavi.singh@emamigroup.com
 
</div>

Assistant Brand Manager

Bennett Coleman & Co. Ltd. (The Times of India)

<div>
 
 
 
 About Bennett, Coleman &amp; Co. Ltd. (The Times of India)
 
 
 
 
 We are India's largest media conglomerate, known for our leading publications such as The Times of India, The Economic Times, and many others. With a rich heritage of over 180 years, we are dedicated to delivering news, information, and entertainment to millions of readers across the country. Our commitment to journalistic excellence, innovation, and integrity makes us a trusted name in the industry.
 
 
 As our reputation precedes us, we are a Print++ company, with print being our core, on a transformative journey to bring newer content consumption experiences.
 
 
 
 
 
 
 
 About the Role:
 
 
 
 
 The Brand Manager will be responsible for strengthening
 
 Mumbai Mirror&rsquo;s
 
 positioning as a leading city-focused media brand. The role requires a strong balance of creativity and business acumen, with accountability for driving brand visibility, audience engagement, and supporting business growth. The ideal candidate will be a hands-on marketer with proven experience in building consumer-facing brands both offline and online.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 <ul>
 <li>
 Develop and execute strategies to build Mumbai Mirror&rsquo;s brand equity in line with business objectives.
 </li>
 <li>
 Drive positioning initiatives that differentiate the brand in a competitive media landscape.
 </li>
 </ul>
 
 
 Business &amp; P&amp;L Understanding
 
 
 <ul>
 <li>
 Work closely with leadership to align marketing strategies with business goals.
 </li>
 <li>
 Support revenue teams by delivering brand-led initiatives that drive readership and monetization.
 </li>
 <li>
 Monitor budgets and ensure ROI-driven marketing spends.
 </li>
 </ul>
 
 
 Campaigns &amp; Creative Solutions
 
 
 <ul>
 <li>
 Conceptualize and execute integrated marketing campaigns (print, digital, outdoor, activations).
 </li>
 <li>
 Bring creative thinking to solve practical business challenges.
 </li>
 <li>
 Collaborate with agencies for creative development, media planning, and event execution.
 </li>
 </ul>
 
 
 Stakeholder &amp; Project Management
 
 
 <ul>
 <li>
 Partner cross-functionally with Editorial, Sales, and Distribution to ensure consistent brand messaging.
 </li>
 <li>
 Manage multiple projects with clear timelines, deliverables, and measurable outcomes.
 </li>
 <li>
 Influence and align diverse stakeholders, ensuring buy-in for brand initiatives.
 </li>
 </ul>
 
 
 Consumer Engagement
 
 
 <ul>
 <li>
 Design and implement initiatives that deepen audience connect and loyalty.
 </li>
 <li>
 Leverage digital, social media, and offline platforms for brand storytelling and engagement.
 </li>
 </ul>
 
 
 Analytics &amp; Insights
 
 
 <ul>
 <li>
 Track campaign performance, readership data, and competitor activities.
 </li>
 <li>
 Present insights and recommendations to refine future strategies.
 </li>
 </ul>
 
 
 
 
 
 
 Candidate Profile
 
 
 
 <ul>
 <li>
 MBA/PG in Marketing or equivalent, with 5-6 years of post-MBA experience in brand management.
 </li>
 <li>
 Strong bias for action with the ability to deliver results under tight deadlines.
 </li>
 <li>
 Past experience in managing consumer-facing brands (media/entertainment/FMCG preferred).
 </li>
 <li>
 Strong understanding of building brands across offline and online platforms.
 </li>
 <li>
 Good business management skills with working knowledge of P&amp;L levers.
 </li>
 <li>
 Excellent project management, stakeholder management, and collaboration skills.
 </li>
 <li>
 Creative mindset with the ability to design practical, impactful brand solutions.
 </li>
 <li>
 Strong communication and influencing skills.
 </li>
 </ul>
 
 
 
 
 
 
 What is in it For You?
 
 
 
 <ul>
 <li>
 
 Inclusive Workplace
 
 : We are an inclusive place to work, where diversity is valued, and everyone feels welcomed. We embrace everyone with open hearts and minds.
 </li>
 <li>
 
 Embracing Change
 
 : We welcome change and encourage innovative thinking and adaptability in our dynamic environment.
 </li>
 <li>
 
 Growth Opportunities
 
 : We believe we grow when our people grow, offering numerous opportunities for professional and personal development.
 </li>
 <li>
 
 People-Centric Policies
 
 : Our policies are designed with our people in mind, including a creche facility, comprehensive leave policies, flexible work hours, guest house facility, a robust POSH (Prevention of Sexual Harassment) policy, to name a few.
 </li>
 <li>
 
 Collaborative Culture
 
 : We foster a positive and collaborative culture, where employees are encouraged to share ideas, support each other, and work together towards common goals. At BCCL, we are more than colleagues; we are a family.
 </li>
 </ul>
 
 
</div>

Brand Manager

Unilever

<div>
 #TMICC
 
 
 
 Job Title: Brand Manager (Brand Building)
 
 
 
 
 Reports to
 
 
 : Marketing Manager
 
 
 
 
 Location: Mumbai HO
 
 
 
 
 Why we exist?
 
 
 
 
 We believe life tastes better with Ice Cream
 
 . We exist to bring the power of ice cream to more people, in more places, in new and unexpected ways. As our founder Mr Wall's already said in 1922, &lsquo;
 
 
 By taking pleasure seriously&rdquo;.
 
 
 
 We truly embody this and are
 
 creating the world&rsquo;s largest IC company to accelerate these extraordinary ice cream experiences
 
 
 for more people around the globe.
 
 
 
 About the company:
 
 Unilever, world&rsquo;s 3rd largest CPG company with revenues of $60mn, has announced the spinoff of its Ice cream business group and form an independent company. Ice cream as a business system has very different character &amp; a distinct business system when compared to other Unilever categories as it requires a dedicated cold chain GTM, it&rsquo;s an impulse category and needs larger distributive and multichannel OOH footprint, needs agility to manage seasonality and rigour in front end execution.
 
 
 This bold move leads the creation of an iconic pure play ice cream company &ldquo;
 
 MAGNUM IC Company&rdquo;
 
 which operates in 85 countries with a revenue of
 
 $9.5bn globally,
 
 the global business is headquartered in Amsterdam. Magnum IC company houses world&rsquo;s most iconic brands like
 
 Magnum / Ben &amp; Jerry, Cornetto, Breyers , Walls and Grom
 
 . This separation gives us boost to accelerate fast in the highly attractive $1 trillion snacking and refreshment industry, growing consistently globally.
 
 
 
 Magnum IC Company in India:
 
 In India, Kwality Wall&rsquo;s (brand of Hindustan Unilever) is a large IC business with national presence. The HUL board has approved the demerger of Kwality Walls India business as a separate listed entity. Hence KWIL will be 100% part of the Magnum IC company with its India head office in Mumbai.
 
 
 
 The Role at Hand: Key responsibilities which the role holder will be expected to deliver
 
 
 
 Job Purpose: We are looking for a driven, proactive, and organised Assistant Brand Manager to work on the Brand Building mandate within the India Ice Cream team of the world&rsquo;s largest Ice Cream company. This role collaborates with a cross-functional team of stakeholders to deliver short term and long-term performance of the brand. The brand building role is responsible for the delivery of in-year targets across internal revenue and bottom line, alongside external market share, penetration and brand power growth by leveraging 3 of the 6Ps - Price, Place and Promotion. You&rsquo;ll work across a range of varied and exciting brand projects, from our big bet advertising campaigns through to building a standout brand experience across various channels.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Support the development of the Integrated Business Plan of the assigned brand portfolio.
 </li>
 <li>
 Lead ongoing analysis and review of consumer, category, channel/customer and competitive information to assess brand performance and identify growth opportunities.
 </li>
 <li>
 Monitor top line, bottom line and key indicators of brand performance of the brand. Recommend solutions and implement improvements to meet annual targets.
 </li>
 <li>
 Lead a multi-functional team to implement brand plans and monitor the performance of the plans.
 </li>
 <li>
 Partner with external agencies to lead activations, advertising, content and budget planning for deploying the brand&rsquo;s marketing plan.
 </li>
 <li>
 Build a productive relationship with customer development/sales team, CMI, finance, supply and chain to manage the brand&rsquo;s day-today operations.
 </li>
 <li>
 Build launch plans and customer sell-in plans for innovations.
 
 
 </li>
 </ul>
 
 Experiences &amp; Qualifications
 
 
 
 <ul>
 <li>
 MBA/master&rsquo;s degree from Tier 1 B-School
 </li>
 <li>
 Overall years of experience should be at least 1-3 years of work experience in sales/marketing.
 </li>
 <li>
 Technical aptitude and agility to learn web-based tools
 </li>
 <li>
 Looking for talent with - an ownership mindset, passion, and agility.
 
 
 </li>
 </ul>
 
 Leadership Behaviours:
 
 Should "meet or exceed expectations" on the Standards of Leadership behaviours:
 
 
 <ul>
 <li>
 Purpose &amp; Service: Works from purpose for the good of others.
 </li>
 <li>
 Personal Mastery: Always brings their best self.
 </li>
 <li>
 Agility: Constantly curious &amp; courageous.
 </li>
 <li>
 Business Acumen: Generate value in Channels &amp; Customers.
 </li>
 <li>
 Talent Catalyst: Develops &amp; magnifies the power of people.
 </li>
 <li>
 Consumer Love: Creates better futures for our consumers every day.
 </li>
 <li>
 Passion for High Performance: Inspires the energy needed to win and grow
 
 
 </li>
 </ul>
 
 Are you up for this exciting challenge?
 
 
 
 <ul>
 <li>
 End of Document---
 </li>
 </ul>
</div>

Brand Manager-BB

Schbang

<div>
 
 
 Experience Required:
 
 
 <ul>
 <li>
 5+ years in a relevant field of work
 </li>
 </ul>
 
 
 Major Roles &amp; Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Implement SOPs, track budgets, follow processes, evaluate TATs, and set expectations streamlining the communication functions between stakeholders and employees.
 </li>
 <li>
 Create a team culture that is built on quality, trust, and superior specialist skill sets, breeds success fosters effective teamwork and relationships at the workplace, and spreads an integrated mindset among all the key stakeholders.
 </li>
 <li>
 Manage and track monthly, quarterly, and annual budgets for your brands by virtue of AOPs or quarter-planning activities.
 </li>
 <li>
 Plan and aid in the implementation of integrated strategies on brands, by driving business value for them.
 </li>
 <li>
 Establish processes/systems for cross-selling client services across the company. Identify opportunities within the teams to take up more business/projects and work with BD to plug the gaps.
 </li>
 <li>
 Provide training support to the team as and when required and provide guidance.
 </li>
 <li>
 Implement ways of working/processes/schedules to course-correct, in case of any escalations from the clients/brands.
 </li>
 <li>
 Invoice/Estimate Tracking
 </li>
 <li>
 KPI Sheets for Every Client
 </li>
 <li>
 P&amp;L Management for the team
 </li>
 <li>
 Manpower mapping, Salary Budgeting &amp; Succession Planning for the business unit
 </li>
 <li>
 Develop a mechanism for clients to experience the depth of our service offerings, in order to drive growth in line with company imperatives to increase the value per client and billings per client.
 </li>
 <li>
 Identify opportunities for mining existing brands as well as build projects for the teams in order to aid in meeting targets.
 </li>
 <li>
 Identify and develop PR opportunities that create a favorable image for the team and the company at large.
 </li>
 <li>
 Facilitate effective payment collection from clients, to ensure the company's financial liquidity.
 </li>
 <li>
 Analyzing data, drawing insights, and making data-driven recommendations. Knowledge of tools like Google Analytics or other marketing analytics platforms
 </li>
 <li>
 Collaborate with cross-functional teams such as creative, content, and technical teams to develop and execute digital marketing campaigns. Ensure effective communication and coordination among team members within the business unit.
 </li>
 <li>
 Identify opportunities to upsell additional digital marketing services to existing clients. Renew contracts and negotiate terms for continued collaboration.
 </li>
 </ul>
 
 
 
 
 
 Skills Required:
 
 
 <ul>
 <li>
 Strong project management skills, with the ability to manage multiple projects and meet deadlines.
 </li>
 <li>
 Excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders.
 </li>
 <li>
 Strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace.
 </li>
 <li>
 Strong financial management skills, with the ability to manage budgets and ensure financial liquidity.
 </li>
 <li>
 Experience in planning and implementing integrated strategies on brands, driving business value for them.
 </li>
 <li>
 Knowledge of cross-selling client services and identifying opportunities for more business/projects.
 </li>
 <li>
 Ability to provide training support to the team and implement ways of working/processes/schedules to course-correct.
 </li>
 <li>
 Basic knowledge of KPI sheets, P&amp;L management, manpower mapping, salary budgeting, and succession planning.
 </li>
 <li>
 Creative problem-solving attitude and ability to identify and develop PR opportunities.
 </li>
 <li>
 Ability to facilitate effective payment collection from clients to ensure timely payment.
 </li>
 </ul>
 
 
</div>

Group Brand Solutions Manager

Reliance Brands Limited

<div>
 
 We are seeking a dynamic business lead to join our team and spearhead the strategic development and execution for our online business. As the Business Manager, you will be responsible for shaping our business strategy across channels, enhancing brand awareness, and driving engagement to elevate our online luxury website to new heights. You will work closely with cross-functional teams to develop and implement brand initiatives that resonate with our target audience and reinforce our position as the one-stop shop for luxury fashion &amp; lifestyle category. This is a leadership role and you will be leading a team of 30 employees across Merchandising, Operations, Marketing, Customer Care and Creative &amp; Content.
 
 
 
 
 
 
 Responsibilities:
 
 
 
 
 
 
 
 Performance Analysis and P&amp;L Ownership:
 
 Driving revenue growth through sales, marketing, business development, monitor and analyze key performance metrics to measure the effectiveness of brand initiatives and optimize strategies for maximum impact.
 
 
 
 <ul>
 <li>
 Plan, forecast, report on sales, costs and business performance, according to company/brand requirements.
 </li>
 <li>
 Develop strategies and plans for business expansion and future development.
 </li>
 <li>
 Guide &ldquo;Buyer&rdquo; on creating the right product and price mix.
 </li>
 <li>
 Oversee advertising and promotional strategy and activities.
 </li>
 <li>
 Manage costs and overheads, and all factors affecting the profitable performance of the business.
 </li>
 <li>
 Liaise with external agencies and authorities as necessary (advertising, PR, recruitment, training, customer care tools, etc.).
 </li>
 <li>
 Review overall performance on KPIs&ndash;performance, merchandising, audit scores and manpower.
 </li>
 </ul>
 
 
 
 
 
 Partner Management:
 
 Liaise with 500+ brand principals to drive business based on market research and past product performance. Driving quarterly reviews for key brands live on platform
 
 
 
 
 
 
 Brand Positioning:
 
 Define and communicate the unique value proposition of our brand, positioning us as a leader in the luxury e-commerce space.
 
 
 
 
 
 
 Market Research:
 
 Stay abreast of industry trends, competitor activities, and customer preferences to inform brand strategy and identify growth opportunities.
 
 
 
 
 
 
 People Skills and Leadership :
 
 Work cross-functionally with internal teams, including merchandising, design, and customer service, to ensure brand consistency and alignment across all touchpoints. Provide mentorship, coaching, and professional development opportunities to team members.
 
 
 
 
 
 
 Desired Skills and Qualifications:
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
 </li>
 <li>
 Proven experience in brand management, preferably within the luxury retail or e-commerce industry.
 </li>
 <li>
 Strong understanding of digital marketing channels, including social media, affiliate &amp; email marketing and SEO/SEM.
 </li>
 <li>
 Excellent communication skills, with the ability to craft compelling brand narratives and engage diverse audiences.
 </li>
 <li>
 Strategic thinker with a creative mindset and a passion for luxury fashion and lifestyle.
 </li>
 <li>
 Analytical skills with the ability to interpret data and derive actionable insights.
 </li>
 <li>
 Proven ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
 </li>
 </ul>
 
 
</div>

Head of Ecommerce

<div>
 
 The Experiential Marketing Manager will be the key architect behind the in-store experience and Global Brand Partnerships. The core of this role encompasses building, maintaining and driving the Galleries Lafayette instore experiential marketing in India. This role will reflect the brand strategy and communication, awareness, footfall targets, and engagement through ongoing experiential initiatives. The ideal candidate will possess 8-10 years in the following industries-
 
 Luxury, alcohol, hospitality, retail, brand partnerships, events and activations Industries.
 
 Experience with monetized collaborations and sponsorships is a plus.
 
 
 Looking at a senior candidate with a level of finesse and maturity to handle stakeholders both internal and external. Preferably male and Mumbai based. a strong understanding of luxury retail experiential marketing strategy, experiential go-to market campaigns, brand partnerships, Key-customer engagement (HNI) and event management, with a passion for luxury retail. An eye for detail will be a critical component to be successful in this role.
 
 
 
 
 
 Experiential marketing, footfall targets and Consumer experience
 
 
 <ul>
 <li>
 Conceptualize and execute luxury experiential marketing strategies to drive brand awareness and increase customer walk-ins at the store.
 </li>
 <li>
 Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
 </li>
 <li>
 Monitor and analyze customer traffic and engagement metrics to facilitate the development of action plans to address customer needs.
 </li>
 <li>
 Develop and manage a comprehensive experiential marketing calendar, including Brand partnership relations, conceptualizing and executing collaborative partnerships. The GL experiential marketing calendar includes but is not limited to creation and maintenance of experiential marketing guidelines.
 </li>
 <li>
 Fulfill daily, weekly, and monthly footfall targets while keeping the relevant TG in focus. Targets Vs impact reporting.
 </li>
 <li>
 Create and enforce brand guidelines, ensuring consistency across all experiential marketing channels and customer touchpoints at store.
 </li>
 </ul>
 
 
 
 
 
 
 
 Experiential Marketing Custodian across stake holders
 
 
 <ul>
 <li>
 Act as the key custodian of the Galleries Lafayette experiential marketing and its execution at store level.
 </li>
 <li>
 Oversee key customer (HNI/ UHNI) interaction at events, activation and brand partnerships
 </li>
 <li>
 Develop and establish relationships with Global brand Partners and drive collaborations that add value to the on-ground and instore experience.Explore, develop and execute Brand Partnerships with portfolio brands and designers. Create a weekly calendar of monetized partnerships. Fulfill targets and deliver on partner expectations.
 </li>
 <li>
 Develop and establish relationships agencies (Events &amp; activations, creative, digital &amp; media), consultants and partners, establish budgets for each and track ROI
 </li>
 <li>
 Conceptualize and launch weekly, weekend vibes, monthly and seasonal go-to-market campaigns that align with brand objectives and drive significant relevant footfalls.
 </li>
 </ul>
 
 
 
 
 
 Go to market campaigns
 
 
 <ul>
 <li>
 Identify, conceptualize and execute suitable events, activations, and brand partnerships for brand GL. Identify insights that will enable brand differentiation and offer the business a competitive edge in the market.
 </li>
 <li>
 Coordinate with cross-functional teams to ensure timely execution of brand events, activations and partnerships and their effectiveness.
 </li>
 <li>
 Maintain a daily ROI tracker with store footfall and impact of every activity. Weekly, monthly and quarterly reports to be shared with relevant stake holders
 </li>
 </ul>
 
 
 
 
 Event Ideation and Management
 
 
 <ul>
 <li>
 Lead the planning and execution of in-store events, promotions, and activations.
 </li>
 <li>
 Analyze the effectiveness of such events and come up with alternate strategies for better engagement.
 </li>
 </ul>
 
 
 
 
 Beauty Marketing and activations
 
 
 <ul>
 <li>
 Plan, strategize, and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
 </li>
 <li>
 Lead the planning and execution of in-store activations &amp; events, promotions, and activations. Analyze and report impact, drive optimization through learnings. Ensure weekly calendar balances all business priorities
 </li>
 </ul>
 
 
 
 
 Seasonal Opportunities
 
 
 <ul>
 <li>
 Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
 </li>
 </ul>
 
 
 
 
 Digital &amp; Social Media Marketing
 
 
 <ul>
 <li>
 Collaborate with digital and social teams to develop social media strategies that enhance brand experience and engagement at stores.
 </li>
 <li>
 Monitor trends and adapt strategies to maintain relevance and luxury experience by leveraging the digital landscape.
 </li>
 </ul>
 
 
 
 
 Content Creation
 
 
 <ul>
 <li>
 Oversee content capture &amp; creation from stores across all categories, during events, activations and brand partnerships.
 </li>
 <li>
 Collaborate with digital, content &amp; creative teams to produce compelling visual and written content.
 </li>
 </ul>
 
 
 
 
 
 External and Internal stakeholder relations
 
 
 <ul>
 <li>
 Establish and develop strategic long-term partnerships with brands, Opportunistic alliances across all categories and business priorities. Vendor management and budget control will be a crtitical part of this role.
 </li>
 <li>
 Actively procure strategic and qualitative sponsorship partnerships with internal and external brands for GL events, venues, IP&rsquo;s. Shoulder all trade marketing objectives.
 </li>
 <li>
 Owning and overseeing all brand partnerships from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
 </li>
 <li>
 Serve as the primary coordinator with the Galleries Lafayette retail team for coordination, alignment, and execution.
 </li>
 <li>
 Manage internal communications for all experiential marketing and brand partnerships, including internal stakeholder alignment, efficient relations, and crisis management.
 </li>
 </ul>
</div>

Experiential Marketing Manager- Galeries Lafayette

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